Amazon FBA Traffic Guide for the Holidays

Data by Jim Cockrum & Brett Bartlett, Owners of ProvenAmazonCourse.com

Wondering when you can expect the most traffic to your Amazon store over the holidays? Our Amazon FBA training partners, Brett Bartlett and Jim Cockrum of ProvenAmazonCourse.com have sold hundreds of millions of dollars online, and they agreed to share their shopper behavior timeline with us for the remainder of 2017.

Amazon Traffic Intensity Guide

NOVEMBER INTENSITY OF TRAFFIC 1-10 TYPE OF SHOPPER
23 6 Wants a deal
BLACK FRIDAY 10 Wants a deal
25 5 Wants a deal
26 6 Wants a deal
CYBER MONDAY 10 Wants a deal
28 4 Wants a deal
29 5 Wants a deal
30 6 Wants a deal
DECEMBER INTENSITY OF TRAFFIC 1-10 TYPE OF SHOPPER
1 7 Willing to pay regular price
2 10 Willing to pay regular price
3 5 Willing to pay regular price
4 6 Willing to pay ABOVE regular price
5 10 Willing to pay ABOVE regular price
6 4 Willing to pay ABOVE regular price
7 5 Willing to pay ABOVE regular price
8 9 Will to pay premium / Needs 2 day shipping
9 9 Will to pay premium / Needs 2 day shipping
10 9 Will to pay premium / Needs 2 day shipping
11 9 Will to pay premium / Needs 2 day shipping
12 9 Will to pay premium / Needs 2 day shipping
13 9 Will to pay premium / Needs 2 day shipping
14 9 Will to pay premium / Needs 2 day shipping
15 9 Will to pay premium / Needs 2 day shipping
16 10 Cyber Monday / Black Friday Traffic / Willing to pay for expedited shipping
17 10 Cyber Monday / Black Friday Traffic / Willing to pay for expedited shipping
18 10 Cyber Monday / Black Friday Traffic / Willing to pay for expedited shipping
19 10 Cyber Monday / Black Friday Traffic / Willing to pay for expedited shipping
20 10 Cyber Monday / Black Friday Traffic / Willing to pay for expedited shipping
21 10 Cyber Monday / Black Friday Traffic / Willing to pay for expedited shipping
22 5 Slow down and only expedited orders are placed
23 5 Slow down and only expedited orders are placed
24 2 People begin celebrating Christmas
25 2 People begin celebrating Christmas
26 6 People start ordering with Amazon gift cards
27 6 People start ordering with Amazon gift cards
28 6 People start ordering with Amazon gift cards
29 6 People start ordering with Amazon gift cards
30 4 New Year slow down