Following up on one of Flippa’s most popular sales ever, we have an exclusive buyer interview with Peter Boychuk, the new owner of ShipYourEnemiesGlitter.com – purchased via Buy it Now on Flippa for $85,000. Peter gives us an inside look at the wildly successful viral site and what he plans to do to keep the glitter flowing in 2015!
Tell us a little bit about your background
When I was 15 I worked at a grocery store as well as part time at a tennis club. Those two experiences were enough for me to realize that I hated working for other people, and I have been self employed ever since. When I was 16 I started selling on eBay. The more I sold, the more I loved working for myself. Things picked up quickly from eBay, and it wasn’t long before I had launched a number of successful eCommerce sites selling items ranging from designer wallets to auto parts. When I graduated high school, I studied at the University of Georgia for about 3 years, but ultimately dropped out because my online businesses were taking off.
How long have you been using Flippa, and why do you keep coming back?
I have been using Flippa since about a year ago. During that timespan, I have found that most of the high-end sites in the general marketplace seem to be right in my sweet spot in terms of price. I’m also a member of Flippa’s high-end brokerage service Deal Flow, and I purchased WHMCSDesigns.com using that service last September. My background is primarily eCommerce, and things such as sourcing, fulfillment, process management, and customer service are my strongest skills. As such, I monitor Flippa’s listings daily looking for listings where I can put those skills to work.
For those who don’t already know, tell us about ShipYourEnemiesGlitter.com
In short, ShipYourEnemiesGlitter.com is glitter as a service. The idea is that customers can send glitter-filled letters to people they dislike (or to friends as a prank) for only $9.99. The result is that the recipient unknowingly opens the letter, and glitter gets everywhere. A crazy Aussie developed the idea while on holiday, and did an absolutely phenomenal job marketing it. Within 24 hours the site had generated over $20,000 in orders and millions of unique visitors, and it was also mentioned by nearly every major online media outlet. In his own words, “he never expected such a massive response” and he “quickly became overwhelmed” putting the site up for sale.
How did you discover the site? And, why did you ultimately decide to place a bid?
I first discovered Ship Your Enemies Glitter while performing one of my regular searches on Flippa. What caught my eye was the fact that bidding was already up to $60k with hundreds of comments and bids, and this is something I had never seen before. That said, I had no initial plans to buy the site, but I continued following the listing. As the auction moved closer to the end and the price floated around $70k I started to take more notice. I have a fully staffed warehouse for my other businesses, so I knew it would be relatively easy to add glitter fulfillment to our repertoire. I created projections, and based on the conclusions I drew, it was really a no brainer – I had to place a bid.
What are your future plans for the site?
I think a lot of people thought this was just a fly-by-night business, but so far, that hasn’t been the case at all. Since taking over, sales and traffic have been steady. Moving forward, we plan to keep the overall concept, simplicity, and tone of the site. However, we’ll also be adding a ton of value and continually developing our products and refining and improving our processes. We have an extensive list of new ideas that we plan to roll out, and since launch we have already added the option to pay with a credit card, double the amount of glitter, and include a custom note. In the coming weeks and months you can expect to see mail tracking and Bitcoin payment options, as well as the release of a blog and an app. In short, we’ll continue to be not only the most popular glitter delivery service on the internet, but also the best.
If you’re looking into buying websites that are already hugely successful, then this might be for you. The hilarious and massively popular viral sensation ShipYourEnemiesGlitter.com is for sale on Flippa! Make sure to check out the live website auction for the site.
What is ShipYourEnemiesGlitter.com?
Created by 22 year-old Australian entrepreneur Mathew Carpenter, ShipYourEnemiesGlitter.com offers a one-of-a-kind service. Pay a mere $9, and you can send a glitter filled letter to the recipient of your choosing. Carpenter launched the site on January 12th, 2015, and as of January 16th, 2015 the site had generated over 2,500,000 visitors resulting in over $20,000 in sales, and over 415,000 mentions on Facebook and Twitter.
Global media remain fixated on the site. Nearly every major news publication has commented on it including Entrepreneur Magazine, Time Magazine, Yahoo, USA Today, Slate, DailyMail, FastCompany, Mashable, and more! Of course, the sale of the site is now further fueling the headlines with the likes of TechCrunch, The Washington Post, and The Guardian all sharing their thoughts on the auction.
So, how did ShipYourEnemiesGlitter.com end up on Flippa?
In his own words, Carpenter was, “not expecting this kind of response.” In fact, he launched the site while on holiday as a small side project. After the site crossed $20,000 in sales and orders were still piling on at an astonishing rate, he became overwhelmed and turned off the site’s ability to process orders. The glitter life was not for him. As Flippa is the #1 marketplace for buying and selling websites, Carpenter came to the right place to find someone to buy his website. Of course, we’re thrilled to have him, and given the magnitude of the auction we’re working closely to verify all bidders and ensure a smooth transaction.
Is this the most active website auction ever on Flippa?
Indeed, the auction for ShipYourEnemiesGlitter.com may well be the most active website auction ever on Flippa. In the first day of bidding it amassed over 300 bids and has already hit reserve sitting at $61,100! In the process the auction has been viewed tens of thousands of times, and with just four days left and several bids already pending, it should be exciting to see this auction pan out!
So, what do you think of the site? Let us know in the comments below!
For the first buyer interview of 2015 we look back at the auction of LandHub.com, which successfully closed in December. New owner K. Michael May discusses a variety of topics including his prior website acquisition, his marketing plans for LandHub moving forward, and his recommendations for other entrepreneurs looking to buy websites on Flippa!
Tell us about your background as web entrepreneur
I have a Marketing degree and started my career with AT&T, which is where my love of technology grew. I jumped to commercial real estate during the dotcom crash, but I continued to dabble in technology. I then started my first site in 2009 during the economic downturn. Next, I made my first website purchase in December 2013, when I bought GymPosters.com for $15,500 on Flippa. It’s been a great site that practically runs itself, though I am considering selling it to raise capital for LandHub. I’ve also been in marketing, sales and technology throughout my entire career.
What brought you to Flippa?
I was looking for a new business after becoming bored with Commercial Real Estate. Flippa is the only place I’ve found that actually provides real data so you can quickly tell the winners from the losers. I was originally looking for a part-time site to compliment my “day job,” which is why I bought GymPosters. I recently started looking for something that had huge potential and could become my sole source of income. I searched Fllipa for months, bid on a bunch of sites, and then finally found LandHub.
Tell us about LandHub, what is the site about?
LandHub.com is a search platform for all things land. It gives land sellers and brokers the ability to use tools to market their land through our website. It started as RuralPropertyFinder back in 2005 and was switched over to LandHub last year. The previous owner invested a lot of time and money into developing the backend for email and social media integration. Most of our clients are real estate brokers and landowners, and we connect them through a portal that will soon allow integration with white hat social media solutions.
How did you come across LandHub on Flippa, and why did you ultimately decide to place a bid?
I really wanted a site that tied in with Commercial Real Estate, so I got in the habit of checking the Flippa app on my phone every day to see new listings. It took me a while to find LandHub, but I liked the listing as soon as I saw it. The seller was an open book and provided tons of data. After asking a bunch of initial questions, I connected with the seller on LinkedIn. Surprisingly, we ended up sharing a few connections, which allowed me to trust him more. The owner was an expert in the real estate field and had already done all the leg work and backend development on the site. He was working on a new project and simply didn’t have time for the LandHub. The site itself is a great fit for my background, and the prospect of helping people buy and sell land truly excites me, so I placed a bid.
What are your plans for LandHub moving forward?
My first goal is to implement a comprehensive marketing strategy. I have already hired a telemarketing team and email/social media expert. Next, I’ll be working on SEO and a few design changes. After we improve the rankings, we’ll ramp up social media and start adding videos – you can actually make some pretty cool land videos using drones, the FAA just approved the first realtor last week. I will also be getting the Craigslist piece working so all listings will automatically post there, and we’ll soon be launching our white label email and social media marketing platform, allowing users to manage everything directly from our site. Ultimately, my plan is to turn this into a fully functional company that will be my primary source of income.
Any advice for other web entrepreneurs looking buy websites on Flippa?
Do your homework and research the site and future opportunity. Get to know the seller. Skype for a video review of the financials, talk on the phone and research online. My seller and I shared a few LinkedIn connections, which gave him more credibility. Turns out he’s a great guy, a total guru in this space, and has been a huge help so far. Also, patience, patience, patience. I literally looked every day for months before I found the perfect fit. On that note, I highly recommend the Flippa iPhone app, as it allows you to check listings whenever you want. That was key for me since I’m always traveling. Don’t wait until the last minute, set the top price you’re willing to pay and place your bid. It’s easy to get caught up in the excitement of the auction but you should take all emotion out of it.
You asked for more buyer interviews, and we’ve got them! Today we catch up with Wayne Matson to discuss his recent acquisition of LoveGirlTalk.com! Wayne spills the details on LoveGirlTalk, his strategic Flippa acquisition strategies, and his advice for other Flippa entrepreneurs!
Tell us about your background as web entrepreneur, how did you get into the dating and relationship niche?
My wife Moyra and I started buying and selling websites about 18 months ago after selling my brick and mortar business in the electronics industry. I come from a marketing and management background with experience in software and development, while Moyra, on the other hand, comes from a sales background. Having been single for many years prior to our marriage she developed a passion for dating and relationship based businesses. She published her first book on the topic several years ago, and since then we have both developed an interest in acquiring web businesses related to this niche.
I have also always looked after our software and websites. In the early days of computing (Apple II) I wrote a program for personal use to manage the accounting and front shop sales of my brick and mortar business. This was successful enough to sell locally. After that, I went on to develop software for the roofing industry to estimate roof quotes. I have no particular skills or diplomas, my knowledge and skills come from hard work and research.
How did you discover Flippa, and how do you use the site?
I was first referred to Flippa by a friend who was using the platform to look for sites related to his niche. I liked the idea of using Flippa strategically to build authority in a specific industry, as opposed to making random acquisitions. Now I browse the site regularly looking for high-quality dating and relationship based sites with the ultimate plan of owning a string of sites in this niche that will all complement each other. Flippa is the leading marketplace to buy websites, and I have used it to make some great acquisitions thus far.
Tell us about LoveGirlTalk.com, what is the site about and what attracted you to the listing?
LoveGirlTalk Is a dating and relationships site for women. It includes a forum where women can go to discuss topics, such as breakups and relationship problems, and get feedback, opinions, and support from their peers. We liked the listing because it was started and run by a woman who came across as very genuine and who had a real passion for the niche. She was not a marketer of websites, and so we saw that there was huge potential to use our expertise to grow the site. We also trusted the seller and were comfortable that the offer was genuine. The value in the site was in monetization through affiliate sales, daily traffic, an email list, and an active forum. We had several email conversations with the seller during the process and kept a close eye on questions asked by other potential purchasers.
What are your future plans for LoveGirlTalk moving forward?
Moving forward we plan to update the look and feel of the site. We will also spend time putting in place a sustainable long-term SEO strategy, which will include adding quality content and improving the site architecture. We also plan to focus on improving the user experience of the site by adding videos, sending out regular newsletters and other self-help products, and continuing to employ a knowledgable moderation team in the forum.
Do you have any advice for other web entrepreneurs looking to acquire websites on Flippa?
My advice to others looking to purchase through Flippa is to ensure that any major investment has a written agreement and a check list of things you want achieved in the handover and escrow process. Act professionally and respectfully. Think about what you can invest in the purchase, look at the return ratio and use the information provided both on the Flippa site as well as through your own due diligence to see if you are getting value for your money. Most importantly, set a price you are willing to pay and stick to it!
Fresh off his $27,600 winning bid on WorldTVPC.com I had a chance to interview Dan Eriksson! You won’t want to miss this interview as Dan gives us the inside scoop on WorldTVPC, his auction strategies, and how he uses mind-mapping to evaluate business opportunities.
Tell us a little bit about your background as an entrepreneur.
After years of grinding it out at my day job I decided to found my own IT infrastructure consulting service. At the time, I had been working in IT infrastructure for over 10 years, so it wasn’t a huge career change, but it was a chance for me to be my own boss. Fast-forward a few years later and my consulting business is doing well and running smoothly.
How did you discover Flippa?
I found out about Flippa on Reddit, where I am mostly a lurker browsing through entrepreneur categories (and some cat pictures too.) I do a lot of investing in other assets, so I was naturally drawn to the idea of buying and selling web businesses. Additionally, I have done SEO and Internet marketing for others in the past, and I have been interested in utilizing the techniques that I learned on my own projects. Overall, my experience thus far on Flippa has been very positive.
Give us the rundown on WorldTVPC.
WorldTVPC.com is a well-established, well-respected site about new and emerging streaming technologies. We report on news relating to entertainment, new gadgets, streaming services, and technology companies. The site itself sports a huge directory of streaming providers, smartphones and HTPCs, movies and TV shows, and much more. We also have a good mix of reviews, tutorials, and general guides to help you “cut the cord” from traditional cable companies, as well as a forum where users can discuss ideas, solutions, and anything else related to streaming.
What caught your eye in the listing, and why was it a good acquisition target?
The first thing I noticed was all of that quality content, it (almost) made me drool. The reason being, it’s really hard to build up such as massive content library without jeopardizing quality, but that is exactly what the previous owner did. My decision to bid was made easier by the fact that the site already had a ton of established visitors. All that said, before I invest in a business I like to do mind-mapping, which is basically a method for diagraming and organizing information about a specific topic. When mind-mapping WorldTVPC, I first focused on listing out all of the existing parts of the site, and then I focused on expanding on them. Through this method, I was basically able to confirm that there are a number of huge opportunities to grow the site.
What are your plans for WorldTVPC moving forward?
The first big thing for us on the site is to add even more quality content. Though the content on the site is already top-notch, we are going to try to raise the bar even higher, and make the content even more relevant and interesting for our visitors. We want to give our registered users more value too, so there will be some new things coming up on the site for them as well. We are still in the process of working out our marketing strategy, and once in place that should help to expand our user base. From an architecture standpoint we are going to focus on making it easier for users to find the information they are looking for. Additionally, the forum is a bit underutilized at the moment, so we will definitely look at ways we can make that better.
Any advice for other web entrepreneurs looking buy websites on Flippa?
Finding a listing that fits your individual needs can take some time, but if you are patient, eventually you will find the right opportunity. On that note, you should only invest in a web business if you are willing to give it the time, energy, and love it will subsequently need to flourish. Even a site that is already earning a stable profit will, at one point or another, still require your involvement. When it comes to strategy, the moment you place your first bid on an auction you should already know your maximum bid, and you should never go over that amount as the auction progresses. Instead of looking at the acquisition price as an expense, look at it as an investment that will pay interest over a long period of time.
Check out the top 3 takeaways from Dan’s interview below, and let us know what you think in the comments.
- Look for an opportunity to expand. In this case the forums were underutilized.
- Know your limits. Set a maximum bid when you first enter the auction and resist going over that amount.
- Time and energy. Business isn’t easy. Don’t expect to reap the rewards without putting in some hard work.
I recently had a chance to interview Roshan Bhattarai, a successful web entrepreneur, after he placed a $32,000 winning bid for StyledThemes.com! During the interview Roshan gives us the run-down on StyledThemes, his business background, his experience buying websites on Flippa, and more!
Tell us about your online business background.
In 2009, my business partner Haico Duisters and I launched a successful software development company called Proshore. Our primary focus has been serving companies for whom Internet operations are a crucial factor. Sales and marketing are managed from our office in the Netherlands, while technical architecture and development are handled by our Nepali office.
When did you start buying websites on Flippa?
I discovered Flippa through Twitter and almost immediately I became seriously interested in the platform. I applied and was later accepted into Flippa’s private website brokerage, Deal Flow, and that is where I made my first purchase. Deal Flow is great because a lot of the screening and due diligence has been done up front, but I also keep my eyes out for great opportunities in the general marketplace – where I found StyledThemes.
Give us the scoop on StyledThemes, what does the site offer?
StyledThemes is a digital eCommerce site specializing in the sale of WordPress themes. Besides selling premium WordPress themes the site is also responsible for a set of popular themes available in the WordPress.org commercial directory. One of these themes has more than 138,000 downloads. The site also has a blog, tutorials, and a comprehensive support forum.
What ultimately led you to place a bid, and how did the auction play out?
As I mentioned, the site has some very impressive and highly regarded WordPress themes, and to me this was an indication that the previous owner, Andre, was a true artist. Additionally, Andre was extremely professional, detailed, and transparent in all of our correspondence, and he really stood behind his product. The more I investigated the site the more it became clear that StyledThemes has an excellent reputation which was further underlined by the positive reviews on WordPress.org and a highly coveted listing among the lucky few in the WordPress commercial directory.
As the auction unfolded I ended up head-to-head against another bidder. Given Flippa’s efforts to prevent auction-sniping by extending auctions an additional hour each time a bid is placed during the final hour, the auction for StyledThemes was extended several hours beyond its scheduled end-time. However, when the auction eventually closed out, I was the winner. At $32,000, I think this was a great acquisition. The time Andre invested into a smooth transaction only confirmed my suspicions that he is a true professional.
What are your future plans for StyledThemes?
When it comes to eCommerce, good customer support is crucial to ensuring a positive customer experience. In short, if our customers are happy, we are happy. Because of that, the first thing we did was get a grip on customer support. Now that we have that squared away, we have started developing new themes. We are also working on extending our current offerings. The first new themes should be out by December and once they are in place we’ll start boosting our marketing efforts. Beyond that, the sky is the limit.
What advice do you have for other entrepreneurs looking to buy websites on Flippa?
I recommend using the search filters when looking for opportunities on Flippa. Even applying a few filters can greatly improve the relevancy and quality of listings. The new Editors’ Choice section also seems to have a good selection of quality listings. Aside from using tools and features to better identify quality offerings, I recommend first determining what a site is worth to you before looking at the current price, so that you are not influenced by other bidders. Of course, you should only bid after conducting proper due diligence. Finally, do not hesitate to contact Flippa’s team if you ever encounter any issues. I really appreciate the brokers from Deal Flow and the support team for their fast and helpful answers.
This is Roshan’s Flippa success story, tell us your story by emailing me here.