Flippa adjusts pricing and adds key services as it evolves to service high value digital businesses

Flippa adjusts pricing and adds key services as it evolves to service high value digital businesses

At Flippa, we are always looking for ways to add value and we will always add new features to support our growing ecosystem of business owners, buyers and the brokers who often support them.


Over the last few months we’ve been working on several ways to improve our seller and buyer experience. This has included the introduction of Flippa Escrow, high value business sales, dedicated account management for both sellers and buyers and the introduction of a broker program. Moving forward, we’ll also be investing for efficiency and to protect the integrity of the marketplace. This will include:

  • ID verification to assure buyers and sellers
  • Seller declarations to pre-qualify business inclusions
  • In-platform buyer / seller messaging services
  • An easy to use profile creator

And today, we are announcing new pricing plans designed to better suit our three core services. The new plans take effect effective immediately – Monday 5th November 2018 and are as follows:

  • Asset Sales including the sale of a domain, app or starter site, i.e. something not generating any revenue, can be sold for a listing fee of $25 and success fee of 10%.
  • Self Service Business Sales  is best suited to profitable businesses with a minimum six month trading history. Sell for a listing fee of $200 and a success fee of 10%.
  • Broker Supported Business Sales will match you with a specialist broker. Best for those with annual profits of 200k+. Sell for a listing fee of $200 and a success fee of 15%.

The 10% success fee on Asset Sales and Self Service Business Sales is a reduction. This was previously 15% for Credit Card payments and 12% when using Flippa’s escrow service. Flippa still absorbs the escrow transaction cost.  


Note: Pricing and fees are in USD. Your sell price should always be in USD.

New Services – Buyer and Seller Management

We’re pleased to announce that Flippa has introduced Buyer and Seller Management services. These services are free and designed to streamline the sales process for you.

  • Buyer Management takes the hard work out of the search. If you are looking to buy a business over $50k, simply schedule a call with one of our buyer managers here. They’ll learn about your needs and explain the matching process. They’ll then search for businesses on your behalf and will act as matchmakers.
  • Seller Management takes the hard work out of the matching process. This service is designed for businesses priced over $50k. You’ll be matched to an account manager post listing and your account manager will ensure your profile is optimised and that buyers are verified before they are put in touch. They’ll be by your side every step of the way.  

Coming Soon

We’re excited to announce that we will soon introduce two new services designed to improve the integrity of the Flippa platform – we take the security of our customers very seriously:

  • ID Verification. Flippa has partnered with the award-winning Jumio to ensure that both buyers and sellers are verified before listing or making an offer for a business. This service will be released in November 2018.
  • Platform Messaging / Negotiation. Flippa is working on improvements to the existing messaging functionality. This will enable in-platform messaging and negotiation to ensure buyers and seller private contact details remain confidential and that all communications are confidentially and securely stored. This service will be released in January 2018.

Helping to support the thriving business sales ecosystem

We’re excited by the progress we’ve made in recent months. We are proud of our history as an asset marketplace but we have evolved. Our vision is now to service buyers and sellers of businesses globally by connecting all parties, key services, and facilitating the end-to-end business exchange in a trusted and efficient environment.


Flippa Partners with Digicert for SSL Certificates

Flippa Partners with Digicert for SSL Certificates

Whether you’re operating a small boutique eCommerce or a full-blown enterprise business, having a Secure Socket Layer (SSL) certificate on your site can be all the difference between making a sale and losing out on it.

SSL certifications protects users identities by establishing secure connections from the web browser to the server the website is hosted on. By having an SSL certificate on your website (usually noted by the green lock symbol to the left of the URL), users are more likely to trust your website and inputting their personal informational.

Digicert is one of the leading SSL Certificate providers and is trusted by many of the Global 2000 companies. For more info on SSL Certifications, you can view their plans here.

Updates to the Listing Builder Template

Updates to the Listing Builder Template

Due to buyer feedback, we have made changes to the listing template for sellers looking to sell their online businesses on Flippa. These changes are aimed at improving the clarity of a listing, while also providing buyers with detailed information about the online business.

What these changes mean is that the listing process will have different sections and headings, compared to before. Our goal is to help sellers attract as many buyers as possible and we feel strongly that these will accomplish that.

For a complete review of the new listing process, we recommend visiting our guide in the Resource section of Flippa, which can be found here.

If you have any questions, thoughts, or concerns, feel free to email us at [email protected]

Listing Management Assistance At No Extra Cost

Listing Management Assistance At No Extra Cost

Flippa is excited to announce that from July 20th, our listing management services will be available to eligible sellers at no extra cost!

Having an awesome listing is super important on Flippa – it can often be the difference between selling for a great price and not selling at all – but with all the data, descriptions, analysis, attachments, verification requirements and everything else that goes into a great listing, it can be a very complex and time-consuming process to create it.

Then once the listing is live, it is also important to manage it well by responding to questions, updating information as required and generally helping buyers to do their due diligence. This can also be very time-consuming.

For large and complex businesses, using a broker is a great way to manage the process. However brokerage isn’t an option for many sellers, as brokerages tend to be very selective on which businesses they represent. This is where our Listing Management team can help!

Drawing on their experience creating and managing thousands of listings over the years, our dedicated team of experts will help your listing be the best it can be, giving you the best chance of achieving a successful sale. And our results back it up – managed listings are much more likely to sell on Flippa, and sell for a higher profit, than non-managed listings.

Our listing management team are not brokers – they do not represent the listing on your behalf. Rather, they are advisors who assist sellers with the sale process and provide expertise on how to sell a business or asset on the Flippa platform.  In particular, they specialize in:

  • Producing realistic sale estimations based on your businesses performance
  • Creating a powerful listing description that promotes your business or asset to potential buyers
  • Optimising your listing based on buyer comments and feedback after it has launched
  • Promoting your listing on the Flippa website in our featured section
  • Marketing your listing to qualified buyers through newsletters, direct email campaigns, platform upgrades, and more
  • Assisting with any questions or issues you experience whilst the listing is live
  • Providing experienced advice on enquiries from potential buyers
  • Enabling swift and safe payment through Flippa escrow

We’ve been offering some of these services for some time, in return for a slightly higher success fee. But now eligible listings will be entitled to this benefit for free!

Want to learn more? To find out if your listing qualifies for free listing management assistance, contact us today at [email protected].

* Note that not all listings will be eligible for free listing management.  Multiple criteria apply, but as a starting point, you will not qualify if your listing is valued at less than $1,000. This offer also does not apply to domain listings.

Flippa Teams Up with Centurica, the Leading Due Diligence Agency

Flippa Teams Up with Centurica, the Leading Due Diligence Agency

We’re pleased to announce that we have teamed up with Centurica, the industry leader for due diligence services!

Centurica specializes in providing unbiased valuations, risk audits and live verification of traffic, revenue, and expenses of Ecommerce, Content, and SaaS websites. They deliver this by providing written due diligence reports and advisory services by industry experts with decades of experience.

Due Diligence Reports give buyers a thorough breakdown of the risks of the business while also verifying the integrity of the business. This includes items such as live revenue verification, Google Analytics analysis, AdSense or Amazon compliance, SEO audits, and more. On top of that, all pre-offer due diligence reports will come with a recommended valuation, so you know you’re not overpaying for a business.

Centurica services are available not just for buyers. A special seller-side due diligence report, a package created specifically for Flippa, is available for sellers. By having their business undergo a due diligence check, buyers will be more inclined to bid knowing all claims have been verified by an independent third party. By having their business undergo a due diligence check, buyers will be more inclined to bid knowing all claims have been verified by an independent third party.

By offering our users a neutral third-party review by Centurica without a financial incentive to or from Centurica, we continue to improve the safety and integrity of our marketplace. We aim to give buyers the certainty they need before placing a bid. Rest easy knowing what you see is what you get with online businesses reviewed by Centurica.

Beyond due diligence reports, Centurica has well established itself in the industry and publishes the online business buyers report, an annual report that tracks industry trends to provide comprehensive information on all types of online businesses.

For a full list of Centurica’s services, you can view them here!

Changes to Flippa’s Reserve Met Functionality

Changes to Flippa’s Reserve Met Functionality

Starting October 31, 2017, Flippa will be changing the way the reserve met functionality works.

For the reserve to be met, there must be one bid placed.

In the past, auctions were considered to have reserve met whenever the reserve price matched the auction price, regardless if the auction had any bids or not. So if an auction had a $15,000 starting price and a $15,000 reserve price, this would highlight the price in green, indicating that the reserve has been met.

This is no longer the case.

For an auction to be considered as reserve met, it must now meet two criteria: First, the auction price must be equal to, or greater than, the reserve price of the auction, and secondly, there must be 1 bid or more. Auctions that do not meet this criteria will no longer be featured in the reserve met section of Flippa.

This is a small change, that we hope will have a big impact on how auctions are viewed by our users.

Have any questions on the upcoming change? Send us a quick email here.