Buying Websites – Resources for Beginners

If you’re new to buying and selling websites, we recommend you take the time to learn about due diligence tactics, valuation methods and transaction processes before you dive in and start trading. Finding websites for sale here on Flippa is the easy part, discovering websites that fit your budget and return on investment is the challenging part.

The 7 resources below are great place to start learning about the process of buying and selling website:

  • Website Valuation Guide – this comprehensive article by Clinton Lee discusses the accountancy behind the figures, the math behind the valuations, what adds value to a site, how financial statements are reconstructed for sale valuations, and the main business models and how they are valued by buyers.
  • Buying Online Businesses Based on Evaluation – A great post over at
  • What’s Your Website Worth – A great SitePoint article discussing website valuation factors.
  • Flip a Website Fixer-Upper – Using the real estate analogy, Peter T Davis writes about the website flipping process.
  • 10 Tips for Buying Websites – Some basic tips on SEOmoz to help you through the buying process . The Escrow recommendation is a good one for buyers and sellers alike.
  • SitePoint Forum’s – How to Buy and Sell a Website – There are a heap of great threads on this SitePoint forum. Many of the more experienced website traders who buy and sell websites on Flippa hang out here, so soak up the knowledge and read one of the greatest resources for all things flipping.
  • Clinton Lee also runs an Internet Business Forum with some very experienced members discussing the buying and selling of websites.

The above articles are a prelude to a resource section we will be adding to Flippa soon so if you have any other well written resources you’d like to contribute, drop it in the comments section below.

For our Australian friends, you might like to check out NetFleet for finding domains.

  • rob

    great website. lots of great looking websites for sale

  • The first two articles are pretty great. I read an interview with Clinton Lee on another blog and he definitely knows his stuff.

    This article by Yaro Starak is also good:

    (his website was down when I checked, but I imagine it will come back up soon)

    • FruitMedley Post

      Thanks, Eric.

      And I too recommend Yaro’s article. He’s got some good comments … and he’s a really nice chap.


  • Thats a good and organized resource link. But after all buying selling is business, try to have a business mind. And judge yourself or if you feel you have lack of knowledge about any exact site or field, do some research or ask any friend who know such stuff and could guide you.

    Another main thing i realize, owning a site site is far tough job then buying. Remember all most no business run automatic, what ever we all say, so try to understand business and run it accordingly.

  • FruitMedley Post

    Thanks for the mention of my Website Valuation Guide, Luke.

    It is a pretty in-depth article – which several of the top buyers in Sitepoint and elsewhere have helped me put together – and it’s a long read. If anyone has valuation questions they’d like to ask here I’ll do my best to answer them.

    Please bear in mind that this is not a valuation thread, so please don’t provide a URL and ask how much it’s worth.

    We’re discussing valuation principles, what adds value, why sites in some niches sell for more than others, how to increase the value of your own site before putting it up for sale … that sort of thing.

  • This is a good start for me. It might open a whole new area of revenue opportunities.

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  • Thanks for adding a link to my forum in your post, Luke.

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  • I noticed something that new buyers should be aware of. I know because I got sucked in from not knowing.Fortunatly I didn’t pay much but I saw one that sold for $60.
    It is just web pages being sold as sites.
    I was looking at one of my sources for ebooks and saw an ebook that was being sold on Flippa. They just happened to find that no one had bought the domain name to the book. Now the interesting thing was the ebook came with the sales copy..I mean word for word! The exact pictures used on the ebook cover. The ebook cost was less than $4 (including the sales copy.

    It is ok to buy the site as long as you know what you are buying.
    1- Buying a domain name that matches the ebook that you now are going to be selling.
    2- Your getting a web PAGE with the copy, buy now button etc set up.
    Don’t get caught up and think you are buying a “WEB SITE” when your buying a web page.
    Just know the difference.
    By the way, the resale rights said something interesting.
    [Yes] Includes Reseller Website
    [Yes] Can sell Master Resale Rights
    [Yes] Can be added to paid membership sites
    [Yes] Can be offered as a bonus
    [Yes] Can be packaged
    [Yes] Can be offered through auction sites
    (but please don’t brand yourself as a fool starting a $1 Auction)

    Their words!

  • elvis is alive

    if we accidentally click buy it now, and we cant fullfill the deal, how do we get out of it ?

  • Sam

    What does Flippa do to prevent shill bidding (falsely bidding on your own auction to raise the price)? I’ve seen many of these that I found suspect including one that just closed today. No way a run of the mill blog of the type I saw would have been bid up to $6k on day one. I just don’t trust that this is dealt with fairly here.

    • Dave Slutzkin


      We have systems in place to detect and prevent shill bidding, and we frequently sanction users for this. However, no system is perfect so we’re continually striving to improve it. If you’ve got specific information that we should take into account, please contact Customer Support and you’ll help us to make Flippa a safer place.