Craft the best listing description for selling your website

Craft the best listing description for selling your website

Writing the perfect website listing description may seem daunting for new sellers. This blog post will provide new sellers tips on how to best structure your listing description for an online business, and the do’s and don’ts associated with selling your business on Flippa.

Structure

When you write the listing description when selling your website, the structure of your listing is one of the most crucial parts of setting up your listing for success. Since establishing the website marketplace, our account management team has refined a listing structure which is easy to follow, and reduces the amount of questions buyers ask sellers during the auction process.

The following has been identified as the best structure for a website’s listing description:

  • About the Seller – Briefly describe yourself and your role in the website. Indicate whether you are the original owner of the business.
  • Business Model – Describe what the website does.
  • Reason for Sale – Briefly describe why you are selling the business.
  • Development – Briefly describe how the website was developed. This should include the programming language and any frameworks/platforms used.
  • Operation – Briefly describe what is required to keep the website operational. This should include an average time spent per week. Additionally you should indicate where the website is hosted.
  • Traffic – Briefly describe what country most of the traffic originates from, and the sources that generate the most traffic for the website.
  • Monetisation – Briefly describe how you generate revenue through the online business. Any peaks or troughs in revenue should be explained.
  • Expenses – Briefly describe the expenses required to operate the online business.
  • Reliability – Briefly describe how you are willing to prove your financials? Will you post a video walkthrough of backend earning reports? Will you provide live screen-sharing sessions to prospective buyers?
  • Marketing – Briefly describe what marketing initiatives you have used to establish the website.
  • Included in Sale – List the items included in the sale. Include any domains or social media accounts included in the sale.
  • Future Opportunities – Briefly describe what a buyer could potentially do to improve or grow the website.
  • Keep the lines of communication open – Let buyers know they can reach you in public comments or via private message if they have any follow-up questions.

Here are a few examples of websites that have sold with detailed listing descriptions:

Do’s and Don’ts

Don’t lie

When selling your website, lying or omitting items will almost always hurt you, as it is sure to come out in the due diligence process. It is crucial that all information you provide in the listing is accurate for the online business you are selling. All claims should be able to be verified by potential buyers on request.

Attach proof

Any revenue claims need to be supported by proof. This proof can be in video or image format. We also suggest providing proof of traffic and other claims you make on the listing.

Provide as much information as possible

Buyers want to have access to as much information as possible about the online business before they place a bid on it. Providing as much information as possible will allow buyers to have access to this, and reduce the amount of questions you will be asked throughout the auction process.

Don’t be rude

Be professional! Respecting potential buyers and the questions they submit is important to ensure buyers want to work with you. To ensure the auction process is smooth, ensure that you assist and support buyers during the auction period when they are deciding if the online business is right for them.

Be clear

Potential buyers of your website don’t want to be searching through your description for specific information about your online business. By using the structure provided above, and correct grammar will improve the quality of your listing.

Craft the best listing description for selling your mobile app

Craft the best listing description for selling your mobile app

Writing the perfect mobile app listing description may seem daunting for new sellers. This blog post will provide new sellers tips on how to best structure your listing description for a mobile app, as well as the do’s and don’ts associated with selling your app on Flippa.

Structure

The structure of your listing is one of the most crucial parts of setting up your listing for success.

Since establishing the Apps marketplace, our account management team has refined a listing structure which is easy to follow, and reduces the amount of questions buyers ask sellers during the auction process.

The following has been identified as the best structure for an app listing description:

  • About the Seller – Briefly describe yourself and your role in the app.
  • App Description – Describe what the application does. This should be similar to the app’s description on the App Store or Google Play Store.
  • Reason for Sale – Briefly describe why you are selling the app. 
  • Development – Briefly describe how the application was developed. This should include the programming language and any frameworks used.
  • Operation – Briefly describe what is required to keep the app operational. This should include an average time spent per week.
  • Monetization – Briefly describe how you generate revenue through the app. Any peaks or troughs in revenue should be explained.
  • Marketing – Briefly describe what marketing initiatives you have used to establish the app.
  • Included in Sale – List the items included in the sale. This would include any associated website or social media fan page. It is also customary, but not required, that sellers provide post-auction support to the new buyer if they were to have any questions.
  • Future Opportunities – Briefly describe what a buyer could potentially do to improve the app.

 

A few good examples of app listing descriptions can be found here:

Do’s and Don’ts

Don’t lie

When selling your mobile app, lying or omitting items will almost always hurt you, as it is sure to come out in the due diligence process. It is crucial that all information you provide in the listing is accurate for the app you are selling. All claims should be able to be verified by potential buyers on request.

Attach proof

Any revenue claims need to be supported by proof. This proof can be in video or image format. We also suggest providing proof of downloads and other claims you make on the listing.

Provide as much information as possible

Buyers want to have access to as much information as possible about the app before they place a bid on it. Providing as much information as possible will allow buyers to have access to this, and also reduce the amount of questions you will be asked throughout the auction process.

Don’t be rude

Respecting potential buyers and the questions they submit is important to ensure buyers want to work with you. To ensure the auction process is smooth, ensure that you assist and support buyers during the auction period when they are deciding if the app is right for them.

Be clear

Potential buyers don’t want to be searching through your description for specific information about your app. Using the structure provided above (with correct grammar) will dramatically improve the quality of your listing.

By following this structure, not only will it help establish trust between you and other buyers, but it will also help reduce the amount of questions you receive.

 

To get started selling your mobile app here: https://flippa.com/sell

Important Update to Payout Methods

As part of improving the safety of transactions and reducing the transfer fees associated with Escrow on Flippa, we have decided to remove Escrow.com as an available payout method. Flippa Escrow is the safest and quickest way to transact on Flippa. Flippa Escrow is a fully licensed escrow service.

What does this mean for new listings?

New listings will no longer have the option to select Escrow.com as a payout method. However, you could use the other two options (Flippa Escrow and PayPal).

What does this mean for your draft listings?

You will need to update the available payout methods for your draft listing to Flippa Escrow and/or PayPal.

Does it impact any of your live listings?

No, if your listing is live and if you have opted in for escrow.com, you can continue with your transaction.

What pay out methods are available?

  • Flippa Escrow (Recommended) – Flippa Escrow is an accredited Escrow provider powered by Assembly Payments. Payments can be done via credit card* or wire transfer.
  • PayPal (Max. transaction of $10,000) – PayPal does not accept any payments over $10,000. We recommend that you increase the safety of your transaction by using Flippa Escrow.

 

* Flippa Escrow does not accept credit cards from Pakistan, India and Indonesia. However, you can continue to use Flippa Escrow using international wire transfer.