Uthena.com is an eLearning marketplace that brings together the best features of Udemy, Skillshare,
and Fiverr into one platform for online courses, private label rights, memberships, and services where
instructors enjoy full control over pricing and access to affiliate commissions!

With just ten months since inception, Uthena is generating a monthly revenue of $2.8k+ on average and
has a base of 22k+ users that signed up. Moreover, there are 74 approved instructors and 18,575 videos
uploaded on the platform.

Why did you start Uthena.com Jerry?

Here is the summary: I have created over 100 online courses which have sold for millions of dollars online with Udemy being the number one place my courses have sold. In 2016, Udemy took down my profile despite me not having any policy existing policy violations which eliminated almost all of my income. I struggled for years to get back on me feet with me own self-hosting and using other platforms like Skillshare. One day I realized there was no website offering the best of what Udemy provides (a marketplace) and the benefits of self-hosting (freedom overpricing, control over content). My vision in launching Uthena has been to provide a complimentary platform where online instructors get the best of Udemy and self-hosting in one place for free without fear of being banned and the ability to earn as an affiliate with full control over students and pricing.

How does this business make money? What are the current revenue streams?

Uthena.com makes money by selling online courses, bundles of online courses, services, Private Label Rights (PLR), memberships, and services. I set out to prove all of this was possible on one marketplace and have sold everything from $9 courses to $2000+ coaching on Uthena.com within the first year. Most existing revenue comes in from social media, direct traffic, and google organic search via the hundreds of videos I uploaded this year to YouTube and Facebook offering free course previews which then sell courses on Uthena combined with word out of mouth marketing.

Who are your customers?

Uthena.com makes money by selling online courses, bundles of online courses, services, Private Label Rights (PLR), memberships, and services. I set out to prove all of this was possible on one marketplace and have sold everything from $9 courses to $2000+ coaching on Uthena.com within the first year. Most existing revenue comes in from social media, direct traffic, and google organic search via the hundreds of videos I uploaded this year to YouTube and Facebook offering free course previews which then sell courses on Uthena combined with word out of mouth marketing.

Which product is most popular?

Our top seller has been our “Ethical Hacking Forever Bundle” as seen at https://uthena.com/bundles/hackingforever which was sold almost entirely by uploading free previews of our hacking courses onto YouTube which then say to take the full course on Uthena.

How much time does this take as an owner-operated business?

To maintain Uthena only requires about 5 hours a week to just review new instructor applications and provide customer service. Where I have been focusing most of the year is growing Uthena which takes as much time as one can invest. For growth, at least 40 hours a week is ideal to edit landing pages, test new courses in ads, render several video lectures into one long preview video for YouTube, upload/publish to YouTube, test ads for individual YouTube videos, analyze data to see what is working the best, and share free coupon links to attract new students.

Considering this is a business with such potential, why are you selling it now?

As a husband, father of two young children, YouTuber, online course creator, live streamer, podcaster, blogger, author, speaker, and member of recovery, I thought I would make a great startup founder especially after years of requests from followers online to make my own Udemy. In February 2019, I launched Uthena in honor of the goddess Athena and began splitting my time between being a content creator and startup founder. Some months I made everything about Uthena while others I focused more on courses and YouTube. The result has been a high level of stress, a constant feeling that I cannot work enough, and daily disappointment with the results everywhere. With many morning meditations praying for peace, I finally saw a way out by making a decision to either be a content creator or a startup founder. While I have a gift for speaking, teaching, and creating videos, I have had the humbling realization that I am merely an ordinary startup founder which is not what Uthena needs to reach its full potential as an education platform standing alongside Udemy and Skillshare. Selling Uthena is the only way I can completely let go and focus on what doing what I do best while allowing a buyer with more experience, more capital, and a bigger team to take over.

What does someone need to do to continue operating the business in its current Form? Can you list a few opportunities to Grow for a prospective buyer??

When Uthena sells, I am available for 20 hours to provide a lot of ideas for how Uthena can rapidly grow and ongoing consulting at a discounted rate to advise on the growth opportunities I see and have not had time/resources to implement. Sales will keep coming in indefinitely for Uthena even with no additional marketing necessary because I invested so much time and energy into content marketing for Uthena this year by uploading YouTube videos and having them transcribed to blog posts on my website. Approving new instructors and courses along with providing great customer service is the minimum necessary to continue growing and making more sales. For rapid growth, testing courses with Facebook, Google, and YouTube ads will reveal a few hot topic courses that can be sold at a profit consistently. Uploading free previews to YouTube will help increase the baseline of organic traffic and sales indefinitely. Direct outreach to Udemy instructors will make getting more courses easier. Making outstanding email campaigns to existing buyers and students will help increase the lifetime value of every account. Transcribing lectures into blog posts on Uthena will help get more organic search traffic leading to sales and will be especially powerful when combined with sharing free coupons to courses. One completely dedicated owner or a small team can easily get Uthena up to $10K/month within a year and be on the way to getting the same level of funding from investors that Udemy and Skillshare have raised.

Which niche is hot and unique within Uthena?

The Private Label Rights and franchise marketplace for video courses is getting a high amount of attention with a relatively low effort on my part to promote it. With platforms like Teachable, Thinkific, LearnDash, Kajabi, and LifterLMS making the creation of one’s eLearning platform so easy, there is a rapidly increasing demand for PLR courses where a buyer can purchase the rights to sell a course on their own website. We have received several inquiries asking about a Uthena franchise for $10,000 despite me having only mentioned this in one or two videos. With a focus on the PLR marketplace on Uthena, explosive growth is possible especially when combined with franchising and course bundles.

Wynnchester.com – eCommerce Business Selling High-end Adventure Products

Wynnchester.com – eCommerce Business Selling High-end Adventure Products

Founding Story

Wynnchester is a 4-year-old eCommerce business selling a select range of high-end adventure camping products direct to customers and across the globe. Founded by Kevin Ruston, Wynchester began with Kevin carefully selecting and ‘upcycling‘ the very best military vintage outdoor gear. 



Upcycling, also known as creative reuse, is the process of transforming by-products, waste materials, useless, or unwanted products into new materials or products of better quality and environmental value. The original gear that was upcycled included classic military canvas rucksacks, camp beds, wool & wax-cotton clothing as well as other classic gear that “deserved” to be remembered. 


Present Day Team

These days Wynnchester Outdoors is run by Mike & Lee and has evolved to include an expansive range of products. These are all based on tasteful, functional updates to classic designs that Kevin began upcycling many moons ago. The original upcycled Recon range remains available for purchase on a limited-edition basis via Kevin’s new venture Hawkfield Vintage. Customers love that the business pays homage to the original product offering. Mike and Lee continue to place a high value on heritage when developing products and brand identity, with strong echoes of the past in materials, form, and construction. This ensures the robust gear is both elegant and fit for modern adventure camping.

Why Should You Buy This Business?

  • NOT an opportunity for a passive investor. Needs time & energy invested
  • We bought this as a distressed business in 2015.
  • After successfully turning it around, we have since focused on other ventures.
  • Right now this business ticks over with very little work. Everything is set up with our supplier who manufactures, stocks and despatches goods on our behalf.
  • With our custom built admin panel, we simply log in and press one button!
  • There remains massive potential for an incoming buyer to grow revenues and profits by:
  • investing in marketing: the vast majority of our sales are entirely organic and we do very little outbound / paid marketing
  • expanding the product range: we currently sell only 3 SKUs (products), with the majority of sales coming from one item (our Adventurer bedroll)
  • cutting costs: we have a great relationship with our UK supplier, but also have contacts in China who can produce in larger quantities for a far lower cost price


What Buyers Like

Age. Price. Brand. And clear upside. Strong brand equity built over many years in the market is a strong motivating factor for buyers to acquire this business. As well as the devout customer base. In addition, the business has been significantly under-resourced in recent years, so there is some immediate upside for a new buyer.

If you would like to learn more about this listing, visit the listing page for more information here.


Flytonic.com –  Poker and Casino WordPress Themes & Plugins for Affiliates

Flytonic.com – Poker and Casino WordPress Themes & Plugins for Affiliates

Business Overview:

For sale on Flippa is a 10-year-old B2B software business offering a variety of themes and plugins. Flytonic themes were initially developed for poker and casino affiliates. Flytonic.com has found favour among users for its complementary and diversified product line-up and for going above and beyond with customer success. Flytonic templates are suitable for both novice and experienced website creators. The themes are constantly evolving enabling the user to add their own personal touch to the “look and feel” of their site.


Market Overview: 

The online gambling market has enjoyed robust growth, benefiting from the global digitisation of gambling products and services. The market is predicted to reach USD 87.75 billion by 2024, registering a CAGR of 8.77%, during the forecast period (2019 – 2024).


Customer Quote:

“Flytonic themes offer a truly robust admin area which allows you to fully customize the theme. The themes are fully responsive so they look amazing on all devices. I highly recommend these themes to anyone looking to create a truly amazing website.”- Kevin B | RakebackCodes.com


About the founder

The founder began on the web doing poker affiliate marketing back in 2005 and then went into web design and theme development.  Since then he has been doing web development, specialising in affiliate marketing. 


Product and service features: 

High conversion rates. Themes have been optimized to convert visitors into customers with special widgets and call to action buttons and tables.

Speed of delivery. Users can quickly install, activate, and launch a theme within minutes. Within an hour customers can add content and begin generating revenue.

Outstanding Support. Each one-time purchase includes lifetime theme updates and support along with unlimited domain and website usage.

Device adaptation. Themes are designed to adapt to different screen resolutions. Themes look great in all tablets and mobile devices too without plugins.


Click here if you would like to learn more about flytonic.com.

Recently Sold On Flippa: Tempi International Amazon FBA

Recently Sold On Flippa: Tempi International Amazon FBA

Amazon FBA businesses continue to be highly attractive acquisitions for first-time and strategic buyers on the Flippa platform. Igor Miller recently sold Tempi International, a 4-year-old Amazon FBA business selling metronomes and related musical products with the assistance of the Flippa Account Management team.

The business was brought to market swiftly and sold in under 3 weeks.

What is Amazon FBA?

Amazon has more than 300 million active customers, with 90 million Prime subscribers in the U.S. alone. Amazon FBA has become one of the most popular ways to earn income online with over 2 million people selling on Amazon worldwide.

An Amazon FBA storefront is an eCommerce storefront integrated within the Amazon ecosystem. Fulfillment by Amazon is exactly as it sounds. All customer orders are processed by Amazo who pick, pack, ship and provide customer service for a fee. FBA takes the hassle out of logistics and help’s entrepreneur’s scale their business and reach more customers.

What was for sale?

Founded in June 2015, Tempi International is an Amazon FBA business that sells products in the musical instruments and accessories niche. Tempi is a category leader with outstanding reviews on all products. The business has achieved over 1MM in lifetime revenue and serves over 22,000 musicians worldwide.

What did buyers like about this business?

The businesses age, brand and customer reviews were of particular interest to all buyers. In addition, it was quite clear that the business had performed poorly for the trailing 12 months due to a lack of cash on hand for advertising and inventory. Buyers identified that the business could easily be brought back to life with a simple injection of time and capital.

What worked well during the sales process?

Igor had detailed records of his financials prior to listing with Flippa. This ensured that as the business was brought to market at speed, buyers had the requisite information to pursue the opportunity. Furthermore, Igor was a highly motivated seller who was attentive to all buyers. The combination of a strong listing and an attentive seller ensured that a competitive negotiation process played out, resulting in a fast sale.

How can you find a similar site?

Click here to sort and filter by advertising sites and begin to look for a business operating in a niche with strong community engagement.

Igor Miller is a successful entrepreneur, internet marketer and hospitality professional who takes businesses to the next level through leveraging the power of digital marketing and social media. He has sold well over 7-figures of his own products online before his 20’s and has worked with many e-commerce and hospitality businesses just starting out to over 5MM a month in revenue to increase digital brand presence, business automation and free cash flow. He is an expert in Amazon, Shopify and WordPress platforms as well as e-commerce stores. Learn more about how Igor Miller at igormiller.com to take your business to the next level.

Positioning your Business for Sale with Chuck Mullins of Quiet Light Brokerage

Positioning your Business for Sale with Chuck Mullins of Quiet Light Brokerage

Chuck Mullins is a serial internet entrepreneur. It all began in 1996 when, at 18 years old, Chuck started his first internet business. Since then Chuck has built, bought and sold businesses ranging from a few hundred dollars to seven figures. Chuck spoke at The Exit about the 4 pillars of value and how to position your internet business for sale.

“Know what your metrics are. What is your customer lifetime value? What is your acquisition costs? This builds credibility and show’s that you know what you’re doing”

Takeaway #1 Seller Discretionary Earnings

Online businesses are priced by taking the seller discretionary earnings (SDE) for the trailing 12 months and applying a valuation multiple.

Seller discretionary earnings are the net earnings of the business plus “add-backs”. Add backs are often thought of as a subjective concept, but in reality, there are standardized principles applied across the brokerage community. Add backs are non carry forward expenses, one-off expenses, and nonoperating expenses.

Takeaway # 2 Valuation multiples

Valuation multiples are proportional to the size of the business. Or, as the business gets bigger, so does the multiple. This is due to the types of buyers present at different price levels. On the lower end of the spectrum, you have mostly “mum and dad” investors purchasing with cash. At the top end, you have institutional investors with deeper pockets.

Takeaway # 3 How to structure your profit and loss statement

It’s best to present your profit and loss statement as accrual, rather than cash. Accrual accounting recognizes all cost of sales at the time the product is sold, rather than when the money hits the bank account. The result is a smoother P&L and a higher SDE.

Takeaway # 4 Risk

Age is a major component of evaluating the risk in a business. If you have at least 24 months of sales data, buyers can see the year to year comparison of the business. This lets buyers view seasonality, growth trajectory and so on. So Chuck thinks it’s best to wait at least 24 months before selling the business. Defensibility is also a key factor in evaluating risk.

Takeaway #5 Growth

Buyers want to know about growth opportunities. So don’t fix all the issues with the business, or you’ll remove the upside for a new buyer. If you’re making any changes to the business before the sale, do these at least 6-12 months before selling to ensure you capture the uptick in revenue.

Takeaway #6 Transferability and Documentation

Before selling a business the transferability of the business needs to be considered. Vendor accounts, supplier relationships, even staff, and contractors all need to be considered. Professional and well document SOP will add value to the business.

Takeaway #7 Timing

Timing is key. Sell when the business when it is growing steadily, not during a high growth phase.

Takeaway #8 Clean data

It’s imperative to maintain clean financials and data to capture buyers’ attention and close off a deal. Know all the key metrics such as average order value, customer lifetime value, and a number of repeat purchases.