New features. Reduced Flippa fees. The #1 platform to buy and sell websites and online businesses keeps getting better.

New features. Reduced Flippa fees. The #1 platform to buy and sell websites and online businesses keeps getting better.

This month Flippa has again demonstrated a commitment to building out a frictionless sales experience with the world’s largest network of buyers. Did you know that 4250 new verified buyers join Flippa each month?

Adding to our Quickbooks online integration launch last month we’ve added a new Google Analytics integration, Non-Disclosure Agreement functionality for higher value listings and free syndication to a network of partner sites.

 

Google Analytics Integration

With one-click connection to GA, business owners can now publish traffic data on their listing and in-turn assist buyers with verifying the health of a business.

How does it work?

 

Step 1

Simply choose to list your website or online business with Flippa, step through our simple listing builder and choose to connect your Google Analytics account. You’ll be asked whether you wish to connect your traffic data. When prompted, log in to GA and choose the account associated with your website.

Step 2

Once you have connected and launched your listing, a pop-up box will be visible to buyers that your business has connected your site traffic from GA. 

 

 

There will also be a table displaying your websites monthly page views and number of users to the site. 

 

Non Disclosure Agreement for Higher Value Listings

High-value listings can now protect sensitive information with a simple to use Non-Disclosure Agreement.

 

Buyers that want access to key confidential data, like your business name or profit & loss statement will now have to register as buyers, create a profile, go through Identity Verification, accept the NDA terms and finally, identify why they are interested in your business. This replaces the old NDA functionality on Flippa.

 

Free Syndication

Flippa will now syndicate your listing to multiple directory businesses for free. Simply ask your account manager. This is available for listings over $50,000 only.

 

So what is the new pricing scheme?

It’s simple. You pay a listing and a success fee. The listing fee is due on all listings and the success fee is payable when you sell.

 

All listings, regardless of type, size or location, are charged at a $15 per month listing fee. While we are the only true marketplace and platform to buy and sell a business this also makes Flippa less expensive than the mainstream directory websites.

Of course, you can choose to cancel your listing at anytime.

As it relates to Success Fees. These are payable by the seller or designated owner of the account. These fees are now variable and are based on your final selling price. For further detail, refer to success fees

 

The breakdown:

If you sell a website, domain, app or business between $1m to $5m your success fee is now 5%

If you sell a website, domain, app or business between $500k to $1m your success fee is now 7.5%

If you sell a website, domain, app or business between $1 to $499k your success fee remains at 10%

 

Finally, Flippa also partners with a network of brokers. Instead of owning the sales process yourself and working with a Flippa account manager, you can choose to work with one of our network of partners. These brokers will manage the sale for you and you will still get the benefit of the Flippa platform and the world’s largest network of buyers. If you do choose to partner with a broker the success fee is 15%. This is shared between Flippa and the broker.

 

We currently do not charge buyers for use of Flippa.

 

We are committed to building out a frictionless sales experience and we think we are making good ground. That said, we are always looking for feedback so if you require clarification or would like to provide feedback feel free to get us on [email protected].

 

Sold on Flippa: A SaaS business that builds your Instagram following

Sold on Flippa: A SaaS business that builds your Instagram following

With 800m users worldwide, Instagram is a critical marketing medium for small business. Brands can tell stories, share customer stories and start a dialogue and all this leads to engagement and ideally paying customers. Pushgram, a SaaS business that sold on Flippa helps businesses and users grow their Instagram community and increase engagement with their brand.

 

What is the product?

Pushgram is marketing software that helps small businesses on Instagram by automating activity including comments, likes and follows. It’s designed to boost interactions, engage with users and to connect with their target audience. Rather than manually carrying out such activities and searching for your target audience, Pushgram does it all for you.

Pushgram charges its users a monthly fee and has three different pricing plans based on the number of ‘actions’. This differs to most competitors who charge based on time. ‘Actions’ are the tasks the software undertakes on its user’s behalf. When a users Pushgram account likes a picture, comments, follow or unfollows a user, each of those actions is counted as 1 action.

 

What makes this such a popular product?

The service is reliable, effective and reasonably priced. If users settings are optimized and they’re using likes/comments/follows and unfollows, they can expect to gain as much as 75+ real and targeted followers a day. It mimics a user’s natural behavior.

Pushgram also works from a branding perspective. It can be set up so that it engages with audiences that are interested in your brand. This is particularly important for users and business that rely heavily on Instagram as a sales funnel. It’s also safe to use.

Customers are not breaching any Instagram rules by using Pushgram. Instagram has terms and conditions around selling or purchasing fake followers and likes but not for this type of software. The increased engagement that you gain from Pushgram is organic, from real users with real accounts. It is an easy solution to an otherwise manual and arduous task.

 

Who is the Pushgram customer?

The Pushgram customer is individuals and users who use Instagram for business and want to increase their following and grow their brand.

 

What made this business so appealing to prospective buyers?

The business has been operating for almost three years and has annual profits of $40,000. The business has a low time commitment to run, with the previous owner spending a few hours a week replying to customer emails and engaging the assistance of a developer when necessary. The business is well set-up, has an established customer base and a social presence of over 10k.

How did Flippa assist with the sale?

Flippa carried out a direct marketing campaign for Pushgram which included an interview with the seller which was written up and sent out to our database in a marketing email. From this, a buyer came forward and made an offer. Pushgram’s listing had over 648 views and the owner utilized Flippa’s escrow service which guarantees safe and secure payment.

Sold on Flippa: A SaaS business that integrates Dropbox to servers

Sold on Flippa: A SaaS business that integrates Dropbox to servers

DropDAV is an 8 y/o SaaS business that connects servers to Dropbox for a monthly fee. 

 

What is the product?

The product connects Dropbox to businesses IoT devices that don’t have first-party clients. For those of us who are unfamiliar with the Internet of Things (IoT), it includes a wide range of software and items but in this instance, mainly things like file servers and legacy devices. First-party clients imply that the business does not have an in-built provider to authorize credentials.

 

Essentially, Drop Dav safely connects businesses software or file servers to Dropbox, so that items can be stored safely and securely in the cloud.

 

What makes it such a good product?

DropDAV lets businesses and users connect their Dropbox flows deeper into their tools, allowing them to be more productive. The previous owner has not needed to invest in the product or carry out any upgrades since its inception in 2011. Since then, this simple but highly functional software has continued to work without any customer issues, creating a steady revenue stream for its owner.

 

DropDAV operates in a niche and it hasn’t had a credible competitor since 2012 when their direct competition closed down. This is due to the challenging nature of getting a WebDAV server implementation correct. Thus, DropDAV has been tuned for the most popular WebDAV clients and currently dominates this market. 

 

DropDAV charges their customers $5 per month, making it a reasonable and easy purchase for customers to make.

 

Who is the DropDAV customer?

The DropDAV customer is a business or individual user who wishes to seamlessly connect their file servers to the cloud sharing platform, Dropbox.

 

Why was it so appealing to prospective buyers?

DropDAV has a history of being reliable, fast and secure. It has served almost 100,000 users 5,000,000+ requests, over 256-bit SSL and 10-Gbpsservice with 99.9+% uptime. It also works across multiple apps including many with custom implementations.

 

DropDav prices haven’t changed since it started in 2011, presenting an immediate opportunity to increase revenue by raising its prices. Despite the reasonable price point, it has been generating over $14,500 in annual profits.

 

How did Flippa assist?

Flippa now has over 120,000 registered buyers representing purchase intent of just under $1.2bn. This combined with marketing efforts meant that DropDAV was targeted at Flippa buyers looking to purchase a SaaS business below $50,000. DropDAV’s listing had over 1,260 views and the owner utilized Flippa’s escrow service which guarantees safe and secure payments.

 

QuickBooks Online is now integrated with Flippa

QuickBooks Online is now integrated with Flippa

With Flippa you can now connect your financial data. This can be done by uploading documentation or effective immediately, customers of QuickBooks can ‘one-click’ connect. Assuming your business is in a good operational state, there are two main determinants to a sale – price and financial health. As it relates to financial health, this is about giving a prospective buyer comfort in what they are acquiring. Think of it like buying a used car — one wouldn’t spend the money without first looking under the hood, viewing accident and incident reports, and taking it for a test drive. Viewing your financial data is analogous to taking a car out for a test drive.

Quickbooks is one of the leaders in this space and we are delighted to announce our integration. With this service, Flippa is making it easier to list and faster to sell.

 

So, how does it work?

 

  1. Start Selling with Flippa
  2. Merchandise your business
  3. Look out for the Quickbooks connection

 

Once you have connected the following will auto-populate:

  • Annualized Revenue and Cost data
  • Prior 3-month performance as a means to assess your current state of operation
  • A P&L covering the prior 12 month period

 

Why is Flippa doing this?


It’s quite simply the most important verification point when considering a business’s value. We know that businesses with access to verifiable financial records sell faster and are more trusted.

Flippa’s integration with Cloud accounting software is an industry first. Buyers can now benefit from increased transparency into financial verification to assess the performance and viability of a business prior to engaging in conversation with sellers. With this integration, sellers can now connect and reveal their financial information to buyers much faster, with less work.

Check out the video tutorial below for more information.

 

Seller interview – All My Friends Are Models

Seller interview – All My Friends Are Models

This week at Flippa, I caught up with Sasha Benz the owner of All My Friends Are Models, an online publication that is currently for sale on Flippa. In the video below Sasha talks about the power of the brand, the business’s success to date and how a publication like this makes money. We also touch on the opportunity for prospective buyers and how they could take this business to the next level.