6 email marketing automation tips for eCommerce businesses

6 email marketing automation tips for eCommerce businesses

Gloria Kopp is a ecommerce digital marketer at Academized. She is an editor at Studydemic blog for writers and international students. Gloria is a contributor at Collective Evolution, Template Monster and Big Assignments. Follow her on Twitter: @Gloria_Kopp


 

With the rise of social media, SEO and paid advertising strategies, it seems like many businesses are letting their email campaigns slip off to the wayside. However, if used effectively, it’s still one of the most popular and most effective forms of marketing you can invest in.

In fact, according to one study by MarketingSherpa, they found that 72% of customers preferred communicating via email, that’s way more than calls, texts, instant message and social media combined.

So, as an e-commerce business, what can you do to implement an email strategy into marketing efforts? If you’re scratching your head for ideas, here are six tried and tested email automations you can set up and starting today.

Start with a Welcome Email

When a customer signs up to your business by joining your mailing list, what’s the first thing they receive from you? Is it an email a couple of weeks later featuring offers or a newsletter? KissMetrics found that implementing a welcome email into your marketing strategy will boost your click-through rate and revenue three times more than any other email you’ll send.

So, using automated email clients like GetResponse or ReachMail, you can set up triggers so as soon as a lead signs up to your mailing list, they’ll receive a welcoming email from you saying welcome to your community and a bit of information about your business and what they can do next.

Making Sure Everything is Okay

Following up the sales that you’ve made is a great way to improve the overall e-commerce experience that you’re offering your customers. It shows that you care about the service that you’ve provided them and that you simply haven’t taken their money and disappeared.

By using services like Litmus, you can send timed emails a few days from when the purchase is made to make sure that everything is okay, adding contact links and asking to get in touch if they have any problems. If you don’t have time to create these emails yourself, you can use email copywriting services such as UK Writings, as suggested by UK Top Writers.

The Importance of Upselling

Upselling has long been a successful marketing tactic used by businesses all over the world. With this process, you simply send out an email which details related products to the ones that certain customers have already been looking at or offers in regard to the products they are interested in.

This can be done with most email automation clients and can significantly boost your turnover and revenue, as well as increasing the chances of repeat purchases if implemented properly. As you can imagine, this is a lot of emails to create. To help you with this process, it can be beneficial to use free online tools like Easy Word Count or Cite It In.

Cart Abandonment Prompts

How many times do you see that a lead has added products to their basket and are just a few clicks away from making a purchase before they change their mind and leave your store? This could happen for a number of reasons from having simply no time to finish their purchase to changing their minds about what they’re buying.

However, using email automation, you can set up triggers that send off an email to your customer to remind them that they still have items in their cart waiting for them to buy, helping you claw back those all-important sales.

When generating these emails, be sure to maintain your credibility by checking the content to ensure it’s free from errors. You can make this process easier by using services like Essayroo (as recommended by Best Australian Writers ) or Boom Essays, another popular service recently featured in the Huffington Post.

Educate Your Customers

In marketing, there’s the 80/20 rule that refers to the content that a business sends to its customers. This means that 80% of the content you send should be educational while the remaining 20% is promotional.

So, in relation to your email marketing strategy, you’re going to need to plan what educational content you’re going to send. Luckily, there’s a lot of opportunities open to you, whether you’re talking about your products and their origin, industry related news and media, information about your business and more.

The most important thing to remember here is to keep the content relevant and relatable to your business. If you’re strapped for time, you can use writing services like State of Writing and Academadvisor for writing, editing or proofreading your emails.

Re-Engaging Customers

Sometimes you’ll see customers on your page analytics who regularly came to your website and interacted with your content and products but have since disappeared for whatever reason.

This is one of the easiest automated emails to set up as you can wait a month or two to remind customers that you exist as well as some information on what they are missing out on! “This can re-engage potentially lost customers, bringing them back to your business, customers you would have lost completely without email” – explains Richard Lainez, an Email Marketer at Assignment Help.

Conclusion

As you can see, there are many simple yet effective ways to implement email automation into the marketing process of your e-commerce store. All you need to do is get creative with what you want to achieve, and you can be sure your campaign will be a success.

How to plan a successful content marketing workflow in just 5 steps

How to plan a successful content marketing workflow in just 5 steps

Gloria Kopp is an ecommerce digital marketer at Academized. She is an editor at Studydemic blog for writers and international students. Gloria is a contributor at Collective Evolution, Template Monster and Big Assignments. Follow her on Twitter: @Gloria_Kopp


 

Content marketing is one of the most important and essential parts of your marketing and advertising campaign which requires an immense amount of planning and organizing to be successful. More and more businesses are seeing the benefits of having a content marketing workflow as it can help you and your team to streamline your processes and focus on achieving quality and results. Most businesses will have a workflow in place already but is it as successful as it can? Today, we’ll explore five key steps you can take when creating your workflow to ensure all the bases are covered and that your content is a success.

Identify Who You Need

Marketing teams can be extremely vast and variable departments with many different roles and job titles, from graphic designers and UX technicians to writers and SEO managers. When planning the start of your workflow, you need to create a list of all the job roles that you want to be included in that campaign. “This will help you to organize and plan who is going to carry out what tasks, whether you need to outsource any parts of the project and how your budget is going to match the project” – says Victor Raines, a Content Marketer at Resumention.

Finalise the Tasks Needed

Once you’ve created a list of the people that are going to be involved in your content marketing project, you need to define what jobs are in needed in order to make the project a success. When sorting out this stage of the workflow, the more detail you include now, the better your final project will be and the fewer edits you’ll have to make. And I mean you can go into an immense amount of detail. In regard to written content, think about the language you’re going to use, the grammar, the style of punctuation, the tone of voice and any information you need to include regarding legal or policy requirements.

Set Your Timeframe

With accurate time management in place in your content workflow, you can effectively manage your content marketing project to ensure everything is done on time and even leaves you enough time to make any changes and adjustments, so your content is ready and perfect for release. “It’s imperative that you remember that ASAP and Yesterday are not accurate deadlines to set your team members and precise times and dates are essential to your team’s success. Remember to include team feedback stages and leave enough time to evaluate your content and make changes” – explains Milton Clausen, a Marketing Manager at Bestbritishessays and Huffingtonpost writer. Don’t forget to make the deadlines realistic.

Creating the Content

Now that everything is organized, it’s time to set your teams up so they can start creating the content itself. With all the information and considerations listed above, this should be a relatively easy task since all the data has been compiled and it’s now a case of piecing it all together. Of course, you’ll need to ensure all of your teams maintain contact, so the style, of say, your images and banners match with the written content itself. Set up team managers to oversee every aspect of the content creation process so you can be sure that a minimal amount of errors and adjustments need to be made. Make your content easy to digest with writing tools like Bigassignments and Oxessays for more information, and your readers will digest it.

Review, Perfect, Publish

Once the content has been completed by the deadline, it’s time to review and make any necessary changes to the content that you need to make. Remember to check out relevant keywords and design aspects to ensure you’re giving the readers what they want. Once finalized, it’s time to release your content to the world and watch the traffic, sales and revenue soar! Don’t forget you can use a thesaurus or professional writing guides, like the ones found at My Writing Way and Australian help, be sure to make sure your language is captivating and compelling for your readers.

Using Online Tools for Creating a Successful Workflow

When it comes to creating your content marketing workflow, there are many processes which can be optimized and streamlined so you can process them faster and more effectively. Here are some tools and resources that can help you do this; Pulse App – budget is a huge part of planning your content marketing workflow, and it needs to be controlled. You can use this app to make sure that all your income and expenses are managed accurately. Trello – this is a collaboration app that allows you to bring all the members of your team together into one easy-to-use place where you can organize all your tasks, goals and communications.Revieweal or Paper Fellows – creating the content itself can be extremely time-consuming, and you may not have the time to do it properly. Instead, you can use writing services such as these to outsource your content creation tasks. Creately – this is a fully-featured desktop app where you can create and generate visual content marketing workflows from scratch Thrively – this is a time and workflow management platform that allows you to manage all aspects of your workflow, including sales leads, invoices and all the data surrounding your content marketing campaign. Academized / Grammarix – a copywriting tool to use when planning and research stages of content writing can drag on much longer than anticipated.

Conclusion

As you can see, when it comes to a content marketing workflow, the whole idea is to get as organized and as planned as possible. The more information and creases you iron out in the initial stages of the workflow, the smoother the entire process will be, allowing you to only focus on the important tasks so you can guarantee the success of your project.