The 10 Best Shopify Apps for 2019

The 10 Best Shopify Apps for 2019

Author bio – Whitney Blankenship 

Content Marketing Manager for Omnisend. When not writing awesome content, Whitney is reading up on the latest in digital marketing, eCommerce, and social media trends. Obsessed with pop culture, art, and metal. Powered by coffee. Fastest Googler in the West. 


 

If you are in the process of growing your eCommerce business, then you are probably turning to Shopify for assistance.

There are no two ways about the fact that Shopify can help you achieve great results in a lesser amount of time.

It’s clear to see why. Shopify negates all the hassle involved in launching an online store and automates the whole process — from sales to shipping to marketing activities.  

Many Shopify merchants build up their stores to sell them and start over with a new one. With how easy Shopify makes creating a store, once an entrepreneur knows the right formula, this can be a profitable way to build and sell businesses.

I am sure you have devised some strategy. That said, along with your own marketing and sales strategy, you can get more bang for your business if you use the right  Shopify tools and apps.

And that’s why today we have rounded up some of the best Shopify apps to help you grow and sell your eCommerce store.

 

Omnisend grabs the first position in this list, and rightly so. But don’t take our word for it, Omnisend is indeed ranked as the number one email marketing automation platform on the Shopify App Store.

However, it is not your regular email marketing tool. Instead, it is an omnichannel marketing automation platform that helps you integrate all your marketing functions under one single roof.

Omnisend offers other prominent features, such as:

  • Brings you closer to your customers through channels such as mail, SMS messages, web push notifications, Facebook Messenger, and more
  • Helps you determine your customers’ behavior and send personalized messages that automatically react to that behavior
  • Sends laser-targeted automated messages which drive more sales

 

All in all, you can start selling on your eCommerce store with Omnisend without worrying over daily tasks like messaging, email capture, etc., as this Shopify App does everything on its own.

Pricing Details: For starters, you can try out Omnisend’s 14 days trial package to see whether it fulfills your specifications or not. For basic email marketing, Omnisend offers a free plan that lets you send up to 15,000 emails per month. After that, their paid plans start off at only $16 per month. 

If you are looking for an acclaimed printing and warehousing Shopify App, Printiful is just the app you need.

This Shopify app not only offers easy and customized drop shipping services but also allows you to track every step of your order delivery.

One of the greatest things about Printiful is that they don’t take any credit for their warehousing services. The parcel will reach your customer with your brand name, which makes it look like you carried out the warehousing process in-house

Just like Omnisend, they also integrate with plenty of famous eCommerce platforms other than Shopify, including Weebly, Woo Commerce, Ecwid, BigCommerce, and more.

Printiful is especially a favorite among eCommerce store owners for shipping merchandise such as tote bags, cups, t-shirts, and basically every other item that they avoid storing on their own.

Pricing Details: This Shopify app doesn’t have a rigid pricing policy. The pricing depends solely on your product.  

 

I hope you know that one happy customer spreads the word around to at least nine more people. So, if you are not leveraging these referrals, then you are missing out on a huge number of sales

And this is where ReferralCandy comes into the game.

If you want to give a nudge to your customers to refer your brand to their friends by giving them incentives, then ReferralCandy has you covered. This Shopify App allows you to choose a reward of your choice so as so gain unlimited referrals.

Some of its most important features include automatic reward delivery to the customers, regular referral reminders, a dashboard that allows you to keep track of your referrals, and so forth.

Pricing Details: ReferralCandy offers a generous trial plan of up to 30-days, which can be canceled anytime. The paid plans start at $49 per month and range up to $3999 per month (billed annually).

 

When it comes to driving traction to your eCommerce store, you have to work on your search engine optimization (SEO) strategy.

But how do you start building your SEO plan?

Go to the app store and install “SEO Manager.” With this Shopify App, you don’t have to worry about tedious tasks such as keyword research, advanced meta-setting, etc. SEO Manager will automatically find a way to make your eCommerce store rank higher in search engines. It does the hard part on its own, and you only have to supervise whether everything is on track or not.

Some of the most attractive features include:

  • Offers comprehensive help documents to navigate easily through the app
  • Gives real-time feedback pertaining to the success or failure of your eCommerce store and your SEO efforts
  • Advanced and intelligent analytics and reports
  • Runs a mobile-friendly test to ensure that your eCommerce store is optimized for mobile phones

 

Pricing Details:

SEO Manager is priced at $20 per month, but you can initially try out their 7-day free trial.

 

Collecting positive reviews is one of the most essential parts of your sales process — especially if you want to shorten your sales funnel.

In fact, statistics suggest that 72% of consumers trust online reviews as much as personal recommendations from friends, and 90% of consumers claim that positive online reviews excessively influence their buying decisions. Thus, it makes no sense to not leverage reviews and testimonials.   

Yotpo Reviews lets you easily integrate your customers’ reviews to your Shopify store. Now when your prospects visit your eCommerce store, they feel more assured before buying your product as your reviews can vouch for its credibility.  

Key features to look out for:

  • Automatically collect ratings, site reviews, and product photos using the review widget
  • Showcase ratings, reviews, and Q&A throughout your website along with all your social media channels.
  • Easy to set up and no coding hassle.

 

Pricing Details:

If you are a beginner, you can use Yotpo’s base version, which is completely free. However, if you want to access more advanced features including coupons, carousels, and up-selling options, you can opt for the paid plans that start at $29 per month.

If you are indulging your customers through social media engagement, then I am sure you wish you could keep an eye on all your social media accounts at once. Social Media Stream fulfills this wish!

With this Shopify App, you can now view your posts from various social media platforms including Facebook, Twitter, Instagram, Youtube, Pinterest, and Tumblr onto one widget. This easy to set-up app is especially helpful if you are keen on growing your social media followers and make your website more dynamic at the same time.

Pricing Details: While this app offers great services, but the greatest thing about it is that it is completely free of cost. Yes, really!

Has it ever happened to you that you liked a pair of jeans so much that you decide to buy it right away? Reeling with excitement, you start to fill the signup form to finally place the order. But the signup form is too lengthy, so you exit the web page and start browsing for better options.

Don’t let your prospects face the same issues for they won’t think twice before abandoning your website.

The easier you make it for customers to create accounts, the better will be your ROI.

That’s why we highly recommend you integrate One-Click Social Login.

This Shopify App lets your customers create accounts by simply logging in with their existing social media account details. Apart from simplifying your login process, it also allows you to be socially connected with your customers. Two birds, one stone!

 

Moreover, One Click Social Login integrates with Facebook, Twitter, LinkedIn, Pinterest, Amazon, and many more. You also get access to an admin panel to keep track of customer signup activities.

 

Pricing Details:

 

One Click Social Login’s services start at $4.99 per month. However, if you want premium features such additional customizations and the ability to track your customer’s social profile, then you will have to upgrade to higher packages.

8. Smile.io

Persuading people to make a purchase for the first time is hard enough – retaining them for a longer period of time makes salespeople break out in a sweat.

That said, customer retention isn’t as difficult if you do it right away and using the right tools.  And this is where Smile.io enters the picture. This popular Shopify app integrates an attractive loyalty program to your eCommerce store to help you retain your customers.

Key features include:

  • Integrates various attractive and engaging programs with your Shopify store, such as loyalty points, referral, and VIP programs
  • Allows you to customize your programs as per your preferences

 

Pricing Details:

The free plan is sufficient if you want to run a simple program, while the paid packages, starting from $49 per month, offer customization options, robust analytics, and more.

9. Oberlo

Recent years have seen a rise in people getting involved in the dropshipping business – in other words, selling other companies’ products to your customers. If you are also planning to start a dropshipping business with Shopify, then you should definitely try out Oberlo.

This popular Shopify app assists you in determining the items that are best suited for your business, add them to your eCommerce store, and start selling without any hassle.

Key features include:

  • Helps you keep your prices and inventory up-to-date
  • Automatically starts the shipping process as soon as you confirm an order
  • Allows you to track every step of your shipping process

 

Pricing Details:

You can try out Oberlo’s free plan that supports up to 50 orders per month. Paid plans, with more capacity and features, start from $29 per month and go up to $79 per month.

10. Loox

If you want to increase your conversion rate using photo reviews, then Loox is the Shopify app you need. It automatically sends out emails on your behalf, seeking positive feedback from your customers. Positive reviews allow your customers to shop confidently at your store, without worrying over quality.

Pricing Details:

You can use Loox’s free trial for up to 14-days, and should you wish to continue, you will have to pay $9.99 per month.

 

Conclusion

 

Selling your eCommerce business sounds difficult. However, if you are armed with these Shopify apps, you can get more traffic and optimize your eCommerce store with substantial ease, which will make it that much easier to find success. A successful eCommerce store is an easy sell. While there is no shortcut to success, your path will still become more optimized.

What is an app reskin?

What is an app reskin?

An app reskin is taking an app and making an identical copy of the source code to make it look different from the original. The source code of both apps remains 100% identical, with the change only being in that of the logo and designs.

For example, if you owned the source code to the popular app Angry Birds, you could create a reskin copy called Crazy Cats, where you launched kittens out of a slingshot to hurt mice. While the game would look differently, the source code would remain completely the same, with the only change being to the graphics of the game.

The reason we require all mobile app sellers to clarify if they are selling a reskinned app is to let buyers know if there might be another app that is near identical to theirs.

It’s important to note that buying a reskinned app isn’t necessarily bad. There are many reskinned apps on the marketplace that do very well. That being said, if you buy a reskinned app, there is nothing stopping the owner of the source code from turning around and making 20 apps that are nearly identical to yours.

Looking to Buy a Reskinned App?

Now that you know what an app reskin is, as well as the potential pitfalls, it’s important to understand what you can do to mitigate any risk on your part.

The first thing is to check to make sure the seller has the right to sell the source code. If the source code was licensed, there is a good chance that they do not have the right to sell the source code. If you’re unsure if the seller is allowed to be selling an app, and they cannot provide you with proof, please report the seller and we will investigate the issue further.

As mentioned earlier, one of the big drawbacks of a reskinned app is there can be a near identical copy of your app out there on the marketplace. This can create a competitive nightmare for you in the future, as the seller may also be selling different versions of your reskinned app. To combat this, you may want to discuss with the seller to gauge the impact of the reskinned app competition. Things to look out for include: The number of reskinned apps, and how that may impact your app’s future performance and revenue. One suggestion is to utilize certain contracts, such as a non-compete, to limit the level of competition from the seller.

So, Are Reskinned Apps Safe to Buy?

The simple answer is yes. As long as you are aware of the potential pitfalls of a reskinned app, these operate the same way (and are not any less safe) than a non-reskinned app. Reskinned apps require a lot more due diligence for the buyer, but they can also be found for a fraction of the price compared to a uniquely coded, non-reskinned app. If you don’t have much money to spend, reskinned apps can provide a great introduction into the apps marketplace.

Regardless of if an app is reskinned or not, it is always recommended to perform your due diligence and research on if an app is right for you. Buying an app is an investment. Apps can provide tremendous revenue and can be a great source of alternative income.

For a more detailed guide on app due diligence, look out for our Apps Due Diligence Guide, which is coming soon to the Flippa blog.

Case study: Pixel Football Logos – Sandbox Colour by Numbers

Case study: Pixel Football Logos – Sandbox Colour by Numbers

Platform: Android

Business Model: Gaming app

Business Age: 4 months

Sell Price: $56,000

Pixel Football Logos: Sandbox Colour by Numbers allows users to colour in drawings of their favourite football players and team logos. The game mainly appeals to soccer fans and enthusiasts and to date has had over 500,000 downloads. It has been monetized through advertising and subscriptions and users can pay to unlock premium items like popular soccer league teams.

 

What is the product?

Pixel Football Logos: Sandbox Colour by Numbers is an app that is available for Android and can be downloaded from the Google Play store. On the app you will find a range of football logos in the style of pixel art along with instructions around how to draw on the pixels of world famous footballers. 

 

What makes Pixel Football Logos such a good app?

All logo and player images are illustrated by a designer so to avoid any copyright issues. Users can select from a large range of soccer player drawings and logos to add colour to. In terms of financials, the average monthly revenue is $7,996 and profit is $6,942. This demonstrates how effective the owner has been in monetizing the app and also in keeping costs down. The app has over 100 reviews in Google Play and ranks highly amongst soccer league fans.  

 

Why was it so appealing?

Easy to understand why this app had a lot of interest among the Flippa buyer community. Healthy margins, strong consumer reviews on Google play and high levels of engagement – Pixel Football Logos has over 220,000 active users. All of these combined, it’s no surprise the owner quickly found a buyer. 

 

Who is the Pixel Football Logos app user?

Predominantly football fans particularly those who are creative. 

 

How did Flippa assist?

Flippa’s platform has a large pool of buyers that the Pixel Football Logos app had exposure to. It had over 4,300 views, 20 bids and there was a flurry of discussion and interest surrounding it. On top of this, the owner utilised Flippa’s escrow service which guarantees safe and secure payments.

Tips for first time buyers: You’re about to acquire your next business…so, move everything to the cloud (and take advantage of the migration to SaaS)

Tips for first time buyers: You’re about to acquire your next business…so, move everything to the cloud (and take advantage of the migration to SaaS)

If you and your business are already big users of SaaS based tech then you’ll know exactly what that means and how you’re using it. If so, then you certainly won’t need to read this article. If at the other extreme you think you’re not using Software as a Service at all yet, you’re almost certainly wrong about that. At the moment Dropbox, just for example, is rapidly heading towards a billion individual active users globally, with most of them still on ‘freemium’ access. STOP STORING FILES ON YOUR DESKTOP. Given the stellar SaaS advantages, small business and corporate-based paid premium Dropbox usage is sky-rocketing. So the odds are that you are already, at the very least, using this particular iteration of SaaS very regularly. If your business or start-up enterprise is to prosper, then one key essential is to understand the benefits and costs of the numerous SaaS offerings and lever these to your best advantage.

How much time should you be sending on this?

Chances are that regardless of whether you are selling products, services or personal experiences, your business is based largely on your own and your team’s communication and people skills. So the question is, what proportion of your time should you be spending on managing your IT structures when this isn’t your core business, your passion or your skill set? The answer is obviously, as little as possible. And this is where SaaS comes in.

If you decide to go largely stand-alone or ‘on-premises’ with your IT management then you are committing a significant proportion of your available time and resources to maintaining the currency of applications; creating adequate, retrievable and shareable data; and ultimately taking on the burden of servers, storage and network sharing capabilities. That means you won’t have the time you need to develop your real business – or else you’ll need to hire a specialist in-house IT person or small team, which even if viable isn’t cost effective.

There are intermediate options such as Infrastructure as a Service (IaaS) which comes in at the network sharing stage and provides the external servers and storage. However, it is generally much better to commit from the outset to fuller scale SaaS, which externalises all applications and data management. This enables you to concentrate on core business and to be free of software access constraints so that with no downloaded applications to manage and keep updated you can work from virtually any computer or device in the world, along with other members of your team. The cloud application services, managed by a third-party provider, are run directly through the internet web browser and don’t rely on any downloads or installations by you at all. That means that ‘on the road’ functionality becomes exactly the same as ‘on premises’ functionality for you and every team member.

What are the main advantages?

So, the major advantage of using SaaS is that it frees you to devote your time to what you are really passionate about and trying to achieve in your venture. It’s a great way to launch e-commerce with no software or server issues, no need to buy expensive downloaded software programs, no problems with access from mobile devices, and unlimited capacity for real-time data and document sharing with team members.

SaaS takes on the management of virtualization, in which a local workstation operates exactly as if it was using an installed application without this actually being the case. Additionally it enables users to remotely access their own personalised desktops from any device in virtually any location. Hardware virtualization ultimately enables an off-site third party processor to behave as if was many different individual processors working on the same hardware from team members’ own locations. The advantages include greater efficiency and lower costs as team members can access the company’s networked information from anywhere, embracing the increasingly expected (because cost minimising) BYOD approach.

What about the cost?

The costs of using SaaS are generally very manageable with the key advantage that levels of service access, data storage limits and the like, can be adjusted at any time. SaaS is commonly used to deliver business applications such as accounting programs, customer records software including management of orders or bookings and, for larger businesses, HR management software. Automated multilingual versions of documents can be included. There is obviously much lower up-front cost, as you are essentially renting rather than owning the asset, virtually immediate set-up and access as the applications are already fully configured in the cloud, and there are automatic updates and easily managed scalability, with plan upgrades (or capacity downgrades) adjustable on demand. This flexibility is a great advantage and there is essentially no significant hardware, software or server depreciation to be factored in.

Are there any disadvantages?

There are really very few disadvantages of SaaS. The initially understandable concerns around data security breaches are not really well-founded, as the enormous success of cloud-based accountancy provision such as Xero attests. However, the dependency of SaaS on uninterrupted fast internet connectivity, plus the potentially lower speeds compared to on-premise user applications can cause some occasional headaches.

When you are ready to choose your SaaS provider, then as with any contract it’s a case of ‘buyer beware’. As with everything, it’s easy to enter into a provision agreement but it can be much harder to exit it. In particular, carefully check the provisions for exporting your data to another destination of your direction if you leave that provider – and ensure that the export will be in a standard format which will enable it to port over to another SaaS provider.

Migrating data can be very costly in terms of time and money. That’s why it’s a good idea to move your own business data to a SaaS provider from the very outset or as early as possible. There is no definitive list of pre-eminent SaaS providers, partly because most of them specialise in a particular market segment. Request Service Level Agreements (SLAs) from a few providers and carefully cross-reference them, as well as verifying the vendors’ reputations and their customer reviews. Try to make contact with a couple of their clients directly and find out what they have to say about their experience of service reliability and technical assistance. Compare pricing plans and remember that if a provider’s prices and the promises seem too good to be true – then they almost certainly are!

Flippa iOS App Verification

Flippa iOS App Verification

With the launch of iOS 11, we’ve had to change our process on how we verify ownership of iOS apps for sale on Flippa. In the past, we had users update their app descriptions, but iOS 11 now prevents app descriptions from being updated without also updating the version of the app.

This means our prior way of verifying ownership of an iOS app is no longer effective. With that, we’ve rolled out a new process for verifying iOS app ownership.

To verify ownership of an iOS app when listing it for sale on Flippa, users will receive a unique verification token which needs to be added to the end of the support url.

For example, if the support url is google.com and the token is 12345, then the updated Support URL should be google.com?token=12345

Android app verification will remain the same, where you will be provided with a 10 digit verification code upon listing. As the app owner, you will be instructed to copy and paste this code into the app description on Google Play Store so it can be referenced. The verification will be done automatically and is usually the last step to be completed before your app listing can go live.

We apologize for any inconvenience this might have caused. Please feel free to leave a comment or email [email protected] with any questions!

Craft the best listing description for selling your mobile app

Craft the best listing description for selling your mobile app

Writing the perfect mobile app listing description may seem daunting for new sellers. This blog post will provide new sellers tips on how to best structure your listing description for a mobile app, as well as the do’s and don’ts associated with selling your app on Flippa.

Structure

The structure of your listing is one of the most crucial parts of setting up your listing for success.

Since establishing the Apps marketplace, our account management team has refined a listing structure which is easy to follow, and reduces the amount of questions buyers ask sellers during the auction process.

The following has been identified as the best structure for an app listing description:

  • About the Seller – Briefly describe yourself and your role in the app.
  • App Description – Describe what the application does. This should be similar to the app’s description on the App Store or Google Play Store.
  • Reason for Sale – Briefly describe why you are selling the app. 
  • Development – Briefly describe how the application was developed. This should include the programming language and any frameworks used.
  • Operation – Briefly describe what is required to keep the app operational. This should include an average time spent per week.
  • Monetization – Briefly describe how you generate revenue through the app. Any peaks or troughs in revenue should be explained.
  • Marketing – Briefly describe what marketing initiatives you have used to establish the app.
  • Included in Sale – List the items included in the sale. This would include any associated website or social media fan page. It is also customary, but not required, that sellers provide post-auction support to the new buyer if they were to have any questions.
  • Future Opportunities – Briefly describe what a buyer could potentially do to improve the app.

 

A few good examples of app listing descriptions can be found here:

Do’s and Don’ts

Don’t lie

When selling your mobile app, lying or omitting items will almost always hurt you, as it is sure to come out in the due diligence process. It is crucial that all information you provide in the listing is accurate for the app you are selling. All claims should be able to be verified by potential buyers on request.

Attach proof

Any revenue claims need to be supported by proof. This proof can be in video or image format. We also suggest providing proof of downloads and other claims you make on the listing.

Provide as much information as possible

Buyers want to have access to as much information as possible about the app before they place a bid on it. Providing as much information as possible will allow buyers to have access to this, and also reduce the amount of questions you will be asked throughout the auction process.

Don’t be rude

Respecting potential buyers and the questions they submit is important to ensure buyers want to work with you. To ensure the auction process is smooth, ensure that you assist and support buyers during the auction period when they are deciding if the app is right for them.

Be clear

Potential buyers don’t want to be searching through your description for specific information about your app. Using the structure provided above (with correct grammar) will dramatically improve the quality of your listing.

By following this structure, not only will it help establish trust between you and other buyers, but it will also help reduce the amount of questions you receive.

 

To get started selling your mobile app here: https://flippa.com/sell