Author bio – Whitney Blankenship
Content Marketing Manager for Omnisend. When not writing awesome content, Whitney is reading up on the latest in digital marketing, eCommerce, and social media trends. Obsessed with pop culture, art, and metal. Powered by coffee. Fastest Googler in the West.
If you are in the process of growing your eCommerce business, then you are probably turning to Shopify for assistance.
There are no two ways about the fact that Shopify can help you achieve great results in a lesser amount of time.
It’s clear to see why. Shopify negates all the hassle involved in launching an online store and automates the whole process — from sales to shipping to marketing activities.
Many Shopify merchants build up their stores to sell them and start over with a new one. With how easy Shopify makes creating a store, once an entrepreneur knows the right formula, this can be a profitable way to build and sell businesses.
I am sure you have devised some strategy. That said, along with your own marketing and sales strategy, you can get more bang for your business if you use the right Shopify tools and apps.
And that’s why today we have rounded up some of the best Shopify apps to help you grow and sell your eCommerce store.
Omnisend grabs the first position in this list, and rightly so. But don’t take our word for it, Omnisend is indeed ranked as the number one email marketing automation platform on the Shopify App Store.
However, it is not your regular email marketing tool. Instead, it is an omnichannel marketing automation platform that helps you integrate all your marketing functions under one single roof.
Omnisend offers other prominent features, such as:
- Brings you closer to your customers through channels such as mail, SMS messages, web push notifications, Facebook Messenger, and more
- Helps you determine your customers’ behavior and send personalized messages that automatically react to that behavior
- Sends laser-targeted automated messages which drive more sales
All in all, you can start selling on your eCommerce store with Omnisend without worrying over daily tasks like messaging, email capture, etc., as this Shopify App does everything on its own.
Pricing Details: For starters, you can try out Omnisend’s 14 days trial package to see whether it fulfills your specifications or not. For basic email marketing, Omnisend offers a free plan that lets you send up to 15,000 emails per month. After that, their paid plans start off at only $16 per month.
If you are looking for an acclaimed printing and warehousing Shopify App, Printiful is just the app you need.
This Shopify app not only offers easy and customized drop shipping services but also allows you to track every step of your order delivery.
One of the greatest things about Printiful is that they don’t take any credit for their warehousing services. The parcel will reach your customer with your brand name, which makes it look like you carried out the warehousing process in-house
Just like Omnisend, they also integrate with plenty of famous eCommerce platforms other than Shopify, including Weebly, Woo Commerce, Ecwid, BigCommerce, and more.
Printiful is especially a favorite among eCommerce store owners for shipping merchandise such as tote bags, cups, t-shirts, and basically every other item that they avoid storing on their own.
Pricing Details: This Shopify app doesn’t have a rigid pricing policy. The pricing depends solely on your product.
I hope you know that one happy customer spreads the word around to at least nine more people. So, if you are not leveraging these referrals, then you are missing out on a huge number of sales
And this is where ReferralCandy comes into the game.
If you want to give a nudge to your customers to refer your brand to their friends by giving them incentives, then ReferralCandy has you covered. This Shopify App allows you to choose a reward of your choice so as so gain unlimited referrals.
Some of its most important features include automatic reward delivery to the customers, regular referral reminders, a dashboard that allows you to keep track of your referrals, and so forth.
Pricing Details: ReferralCandy offers a generous trial plan of up to 30-days, which can be canceled anytime. The paid plans start at $49 per month and range up to $3999 per month (billed annually).
4. SEO Manager
When it comes to driving traction to your eCommerce store, you have to work on your search engine optimization (SEO) strategy.
But how do you start building your SEO plan?
Go to the app store and install “SEO Manager.” With this Shopify App, you don’t have to worry about tedious tasks such as keyword research, advanced meta-setting, etc. SEO Manager will automatically find a way to make your eCommerce store rank higher in search engines. It does the hard part on its own, and you only have to supervise whether everything is on track or not.
Some of the most attractive features include:
- Offers comprehensive help documents to navigate easily through the app
- Gives real-time feedback pertaining to the success or failure of your eCommerce store and your SEO efforts
- Advanced and intelligent analytics and reports
- Runs a mobile-friendly test to ensure that your eCommerce store is optimized for mobile phones
SEO Manager is priced at $20 per month, but you can initially try out their 7-day free trial.
Collecting positive reviews is one of the most essential parts of your sales process — especially if you want to shorten your sales funnel.
In fact, statistics suggest that 72% of consumers trust online reviews as much as personal recommendations from friends, and 90% of consumers claim that positive online reviews excessively influence their buying decisions. Thus, it makes no sense to not leverage reviews and testimonials.
Yotpo Reviews lets you easily integrate your customers’ reviews to your Shopify store. Now when your prospects visit your eCommerce store, they feel more assured before buying your product as your reviews can vouch for its credibility.
Key features to look out for:
- Automatically collect ratings, site reviews, and product photos using the review widget
- Showcase ratings, reviews, and Q&A throughout your website along with all your social media channels.
- Easy to set up and no coding hassle.
If you are a beginner, you can use Yotpo’s base version, which is completely free. However, if you want to access more advanced features including coupons, carousels, and up-selling options, you can opt for the paid plans that start at $29 per month.
If you are indulging your customers through social media engagement, then I am sure you wish you could keep an eye on all your social media accounts at once. Social Media Stream fulfills this wish!
With this Shopify App, you can now view your posts from various social media platforms including Facebook, Twitter, Instagram, Youtube, Pinterest, and Tumblr onto one widget. This easy to set-up app is especially helpful if you are keen on growing your social media followers and make your website more dynamic at the same time.
Pricing Details: While this app offers great services, but the greatest thing about it is that it is completely free of cost. Yes, really!
Has it ever happened to you that you liked a pair of jeans so much that you decide to buy it right away? Reeling with excitement, you start to fill the signup form to finally place the order. But the signup form is too lengthy, so you exit the web page and start browsing for better options.
Don’t let your prospects face the same issues for they won’t think twice before abandoning your website.
The easier you make it for customers to create accounts, the better will be your ROI.
That’s why we highly recommend you integrate One-Click Social Login.
This Shopify App lets your customers create accounts by simply logging in with their existing social media account details. Apart from simplifying your login process, it also allows you to be socially connected with your customers. Two birds, one stone!
Moreover, One Click Social Login integrates with Facebook, Twitter, LinkedIn, Pinterest, Amazon, and many more. You also get access to an admin panel to keep track of customer signup activities.
One Click Social Login’s services start at $4.99 per month. However, if you want premium features such additional customizations and the ability to track your customer’s social profile, then you will have to upgrade to higher packages.
Persuading people to make a purchase for the first time is hard enough – retaining them for a longer period of time makes salespeople break out in a sweat.
That said, customer retention isn’t as difficult if you do it right away and using the right tools. And this is where Smile.io enters the picture. This popular Shopify app integrates an attractive loyalty program to your eCommerce store to help you retain your customers.
Key features include:
- Integrates various attractive and engaging programs with your Shopify store, such as loyalty points, referral, and VIP programs
- Allows you to customize your programs as per your preferences
The free plan is sufficient if you want to run a simple program, while the paid packages, starting from $49 per month, offer customization options, robust analytics, and more.
Recent years have seen a rise in people getting involved in the dropshipping business – in other words, selling other companies’ products to your customers. If you are also planning to start a dropshipping business with Shopify, then you should definitely try out Oberlo.
This popular Shopify app assists you in determining the items that are best suited for your business, add them to your eCommerce store, and start selling without any hassle.
Key features include:
- Helps you keep your prices and inventory up-to-date
- Automatically starts the shipping process as soon as you confirm an order
- Allows you to track every step of your shipping process
You can try out Oberlo’s free plan that supports up to 50 orders per month. Paid plans, with more capacity and features, start from $29 per month and go up to $79 per month.
If you want to increase your conversion rate using photo reviews, then Loox is the Shopify app you need. It automatically sends out emails on your behalf, seeking positive feedback from your customers. Positive reviews allow your customers to shop confidently at your store, without worrying over quality.
You can use Loox’s free trial for up to 14-days, and should you wish to continue, you will have to pay $9.99 per month.
Selling your eCommerce business sounds difficult. However, if you are armed with these Shopify apps, you can get more traffic and optimize your eCommerce store with substantial ease, which will make it that much easier to find success. A successful eCommerce store is an easy sell. While there is no shortcut to success, your path will still become more optimized.