6 email marketing automation tips for eCommerce businesses

6 email marketing automation tips for eCommerce businesses

Gloria Kopp is a ecommerce digital marketer at Academized. She is an editor at Studydemic blog for writers and international students. Gloria is a contributor at Collective Evolution, Template Monster and Big Assignments. Follow her on Twitter: @Gloria_Kopp


 

With the rise of social media, SEO and paid advertising strategies, it seems like many businesses are letting their email campaigns slip off to the wayside. However, if used effectively, it’s still one of the most popular and most effective forms of marketing you can invest in.

In fact, according to one study by MarketingSherpa, they found that 72% of customers preferred communicating via email, that’s way more than calls, texts, instant message and social media combined.

So, as an e-commerce business, what can you do to implement an email strategy into marketing efforts? If you’re scratching your head for ideas, here are six tried and tested email automations you can set up and starting today.

Start with a Welcome Email

When a customer signs up to your business by joining your mailing list, what’s the first thing they receive from you? Is it an email a couple of weeks later featuring offers or a newsletter? KissMetrics found that implementing a welcome email into your marketing strategy will boost your click-through rate and revenue three times more than any other email you’ll send.

So, using automated email clients like GetResponse or ReachMail, you can set up triggers so as soon as a lead signs up to your mailing list, they’ll receive a welcoming email from you saying welcome to your community and a bit of information about your business and what they can do next.

Making Sure Everything is Okay

Following up the sales that you’ve made is a great way to improve the overall e-commerce experience that you’re offering your customers. It shows that you care about the service that you’ve provided them and that you simply haven’t taken their money and disappeared.

By using services like Litmus, you can send timed emails a few days from when the purchase is made to make sure that everything is okay, adding contact links and asking to get in touch if they have any problems. If you don’t have time to create these emails yourself, you can use email copywriting services such as UK Writings, as suggested by UK Top Writers.

The Importance of Upselling

Upselling has long been a successful marketing tactic used by businesses all over the world. With this process, you simply send out an email which details related products to the ones that certain customers have already been looking at or offers in regard to the products they are interested in.

This can be done with most email automation clients and can significantly boost your turnover and revenue, as well as increasing the chances of repeat purchases if implemented properly. As you can imagine, this is a lot of emails to create. To help you with this process, it can be beneficial to use free online tools like Easy Word Count or Cite It In.

Cart Abandonment Prompts

How many times do you see that a lead has added products to their basket and are just a few clicks away from making a purchase before they change their mind and leave your store? This could happen for a number of reasons from having simply no time to finish their purchase to changing their minds about what they’re buying.

However, using email automation, you can set up triggers that send off an email to your customer to remind them that they still have items in their cart waiting for them to buy, helping you claw back those all-important sales.

When generating these emails, be sure to maintain your credibility by checking the content to ensure it’s free from errors. You can make this process easier by using services like Essayroo (as recommended by Best Australian Writers ) or Boom Essays, another popular service recently featured in the Huffington Post.

Educate Your Customers

In marketing, there’s the 80/20 rule that refers to the content that a business sends to its customers. This means that 80% of the content you send should be educational while the remaining 20% is promotional.

So, in relation to your email marketing strategy, you’re going to need to plan what educational content you’re going to send. Luckily, there’s a lot of opportunities open to you, whether you’re talking about your products and their origin, industry related news and media, information about your business and more.

The most important thing to remember here is to keep the content relevant and relatable to your business. If you’re strapped for time, you can use writing services like State of Writing and Academadvisor for writing, editing or proofreading your emails.

Re-Engaging Customers

Sometimes you’ll see customers on your page analytics who regularly came to your website and interacted with your content and products but have since disappeared for whatever reason.

This is one of the easiest automated emails to set up as you can wait a month or two to remind customers that you exist as well as some information on what they are missing out on! “This can re-engage potentially lost customers, bringing them back to your business, customers you would have lost completely without email” – explains Richard Lainez, an Email Marketer at Assignment Help.

Conclusion

As you can see, there are many simple yet effective ways to implement email automation into the marketing process of your e-commerce store. All you need to do is get creative with what you want to achieve, and you can be sure your campaign will be a success.

7 eCommerce email marketing tips to increase your conversion rates

7 eCommerce email marketing tips to increase your conversion rates

Author bio - Emil Kristensen

Emil Kristensen is the CMO and co-founder of Sleeknote: a company that helps e-commerce brands engage their site visitors—without hurting the user experience.


 

Emails are the best way for e-commerce stores to interact and engage with their customers. You have a special opportunity to entice new customers and revive previous ones in order to make more sales.

The question is: are you getting all you can out e-commerce email marketing?

We’re going to dive into 7 different methods you can use to boost the productivity of your email marketing campaigns, and ultimately increase your conversion rates.

Use these 7 eCommerce email marketing tricks to boost sales

 

1. Be friendly and personable

In a brick-and-mortar store, interactions with shoppers are essential to nailing a sale.

An e-commerce store may lack that direct human interaction, but it can use the language in its emails to create a connection with customers.

So, when writing your e-commerce email marketing campaigns, make sure to use a friendly, personable voice. Imagine you’re writing to a real person, have their face in your mind, and write as if you’re talking to them one-on-one.

This friendly attitude will shine through in your emails and will help people to see your brand as something made up of real people, not just an impersonal business name.

 

2. Create a subject line they can’t resist

Did you know that 35% of people open an email solely based on the subject line?

That means you need to create a subject line that pops.

Personalization is key, so try to always include the name of the recipient in the subject line.

Also, keep your subject line short to be mobile-optimized: only four to seven words fit in the subject line on the average mobile screen.

With limited space, you’ll need to choose those words carefully. Make sure to use words that pop, and A/B test your subject lines to see what works best for your audience.

For example, just adding the word ‘New’ to your subject line can increase open rates by 23%.

 

3. Balance design with simplicity

Obviously, it’s important not to overwhelm your email subscribers with too many design elements. Simplicity is key.

For example, if you’re sending out offers, try to focus on just one at a time instead of pasting five or six pictures all together at the top of the email.

Check out how Nike does this with their simple, focused emails:

On the flip side, try to include more design in your transactional emails. These emails are a goldmine for your marketing strategy since people are more likely to open and engage with them.

So, remember to include your branding in transactional emails, and add some personality. For example, when an order is shipped, add a happy GIF to that email.

 

4. Get customers to ask you for emails

People need to have a reason to let your emails into their inbox. So, let them sign-up to your email list at every possible opportunity.

For example, let’s say there’s a product you’re selling that is currently out of stock. Allow customers to opt-in to your email list here, and get an email notification when the product is back in stock.

Also, transactional emails are a great place to include opt-in opportunities. Give them a little incentive, such as free shipping on their next purchase, and convince them to sign up for your email list.

 

5. Hit them over the head with attention-grabbing CTAs

Just like the CTAs on your website, the CTAs in your emails must grab the attention of readers and convince them to click.

Sometimes, a simple change in language can help. For example, you can add a sense of urgency by using the word ‘now’ in your CTA (i.e. Shop Now, Buy Now).

Also, make sure your CTAs don’t blend into the background of your email. Make them visible, but without overpowering the rest of the content.

See how Revolve does this with their email CTAs:

 

6. Strengthen your abandoned cart emails

Sending an email (or emails) after a shopper abandons their cart can increase your chances of nailing a sale. In fact, 35% of those who click into abandoned cart emails end up buying something.

But only if you do it right.

One great way to strengthen your abandoned cart emails is to remind users of how much other people have enjoyed this product.

To do so, include ratings and reviews for the products they abandoned right in the email. That will build trust in your products and may convince them to complete the purchase.

Check out how Adidas does this with their abandoned cart emails:

 

Another trick to improve your abandoned cart emails is to include a discount. In fact, the subject line “15% off purchase” got an average open rate of 48% according to one study.

 

7. Entice existing customers to purchase again

Loyal customers are your bread and butter, and you need to do all you can to keep them coming back.

Once again, transactional emails are a great way to do this. Since transactional emails get 8 times as many opens as regular marketing emails, this is a great place to insert offers and try to upsell your existing customers.

For example, after a purchase has been completed, why not include related items in the ‘Order Confirmed’ email? Or, in the ‘Order Shipped’ email, you could add a 15% discount on their next purchase.

Another way to reactivate previous customers is through automated campaigns. For example, let’s say someone purchased from your store a few months ago but hasn’t purchased again. They’re still receiving your emails, but it seems like nothing is catching their eye.

So, set up an automated campaign that sends a reactivation email to that customer at regular intervals.

 

Use this email to remind them of why they purchased from you in the past, and offer a discount to show your appreciation.

Conclusion

Your e-commerce email marketing strategy can win you loyal customers who keep on coming back for more.

Following these strategies, you’ll develop email marketing campaigns that engage readers, draw them to your website, and convince them to purchase.

How to get amazon reviews to gain traction and grow your business

How to get amazon reviews to gain traction and grow your business

Selling on Amazon has some amazing benefits. Chief among these benefits is its enormous reach. Amazon has around 300 million active users, equal to the entire population of the United States. Not only that, but according to Forbes, 64% of American households have Amazon Prime. Conversion rates on Amazon.com are also much higher than other online retailers. 13% for non-Prime Members & 74% for Prime Members, compared to 3.32% for the next top 500 online retailers. So Amazon sellers have access to an enormous base of potential customers who are very likely to convert.

But selling on Amazon is not easy. Competition among Amazon sellers is fierce, which explains why product reviews are so important.

Why It’s Important To Get Amazon Reviews

Product reviews help customers manage expectations.  Customers want assurance that they will receive exactly what was advertised.  This is what product reviews are for. They allow past customers can to inform prospective customers. As such, they provide a powerful measure of social proof.

Collecting positive reviews is vital for a new product to gain traction on Amazon.

The Old Days of Getting Amazon Reviews

Savvy sellers used to get ‘incentivized reviews.’ That is, they offered discounted or free products in exchange for reviews. But in October 2016, Amazon banned incentivized reviews. Violators of this policy risk losing their selling privileges.

This came as a big shock for many Amazon sellers, but ultimately it is a good thing. For buyers and sellers. Incentivized reviews brought down the trustworthiness of the average review. Which is bad for all parties who value integrity in the marketplace.

Fear not. Plenty of options remain for soliciting honest reviews, without breaking Amazon’s policies.

The New Days of Getting Amazon Reviews

First off, let’s be clear that Amazon wants customers to review your products. As such, they send automated messages after every purchase, prompting customers to leave reviews.

For many customers that is enough to persuade them to leave a review. Many people will happily leave reviews if they love (or hate) a product. So you can let Amazon do the work for you.

But there are 2 things you MUST do to make it more likely they will leave a good review for your product.

  • Make sure your product is awesome. Easier said than done. But there’s not much you can do to get lots of positive product reviews if you aren’t selling awesome products in the first place…
  • Be a good seller. Technically, customer service is not supposed to have any effect on a product review. Things like prompt delivery and courteous communications fall under Seller Feedback. But it is inevitable that customer service will affect reviews. Buyers will be more likely to leave a positive review if you provide good customer service. Because they will associate that positive experience with your product. They will also associate a negative experience with your product. And will be more likely to leave a negative product review.

Ok so let’s suppose that you’ve sold an awesome product with great customer service, but you think that Amazon’s autoresponder is not enough. How else can you gather more product reviews?

Ways to Get More Amazon Reviews

Use a Feedback / Review Tool

You can use a software tool made to gather more Amazon product reviews and seller feedback. Something like Feedback Genius or FeedbackFive. These tools are specifically built to get more product reviews and seller feedback. So they provide templates to guide you. And they integrate with Amazon Seller Central.

You can take advantage of the strong association between the product and you as a seller in the following way. If a customer leaves you positive Seller Feedback, ask them to also leave you a review. [The Benjamin Franklin effect: someone who has already helped you (or bought from you) is more likely to help (or buy from) you again].

Use an Email Marketing Tool

You can use a regular email marketing tool (like MailChimp or Drip) to send out review requests. The benefit to using a popular email marketing tool would be familiarity. This only applies if you already use a tool for email marketing. The downside is that these tools do not easily integrate with Amazon and Amazon does not give you customer email addresses.

To take advantage of this strategy, you have to already have a list of customer emails. Or you have to get creative to get customer email addresses retroactively. But keep in mind, Amazon does not like you contacting customers off of Amazon. After all, they are Amazon’s customers, not yours.

The way to get around this, is to collect customer emails before they buy your product on Amazon.

Promotional landing pages.

One easy way to collect customer emails before they buy your product, which enables you to utilize email marketing to get reviews, is by using promotional landing pages.

These tools convert your Amazon listing into a landing page where you exchange a single-use coupon code for an email.

The main benefit of using these tools is to drive off-Amazon traffic (ie Facebook Ads) to your Amazon listings, to boost sales velocity for new products and collect emails. But having gotten a customer’s email before they go to Amazon, you can then setup your email autoresponder to ask them for reviews, without breaking Amazon’s Terms.

Customers who buy your product at a discount are totally allowed to leave a review. But they must disclose the fact that they received a discount and you cannot ask them specifically for a positive review. The review must be honest.

Our product, LandingCube, is one such tool that generates Amazon landing pages to run promotions and collect emails, and thus utilize an email marketing tool to solicit reviews.

Using Retargeting Ads to Get Amazon Reviews

Those promotional landing page tools also enable you to use retargeting ads to get more Amazon reviews.  But you must utilize their integrations with Google Analytics or the Facebook Pixel.

Here’s how that would work:

  • Integrate Amazon landing page tool with the Facebook Pixel (only takes 1-click) & setup conversion tracking
  • Create a Facebook Ad for your product
  • Someone clicks through to your landing page & Amazon listing and buys your product. (The Pixel registers this conversion).
  • Create a Facebook Ad asking customers to leave an honest review. Target the people who bought from you.

You CANNOT promise them anything in return for their reviews, but you can explain that reviews help you reach a wider audience and help you improve your products.

The Devil’s in the Details

Whether you use a tool specifically made for soliciting reviews or a regular email marketing tool, how and when you ask for a review is super important. It can make or break whether or not customers actually take action and leave a review.

How you ask?

First off, it’s super important that you ask for honest feedback. Some sellers ask that customers only leave them positive reviews. Some go as far as to say “Please leave us a 5-Star review.” Amazon considers this manipulation. [See the exact wording of the policy above].

Not only should you ask for honest reviews because it is against Amazon’s policy. But also because honest feedback will give you valuable insights. You’ll get valuable insights about your products, what you do well, and how you can improve.

Another thing to consider is the tone of your request and the frequency of emails. Some sellers have seen success writing very simple asks.

“Hi,

Can you please leave us a review. It goes a long way.

Thanks,

Acme Widgets”

Others have seen more success including some value-add information in the ask. Some examples:

  • Tips on how to maximize the product’s effectiveness. Include a list of recipes if you sell a food ingredient or kitchen appliance. Or sample workouts for a piece of exercise equipment.
  • Common mistakes or misconceptions about your product or something related to your product. A brain health supplement won’t be effective if you eat like crap, barely sleep, don’t exercise and stare at screens for 12 hours a day.
  • Additional uses for your product.
  • Links to existing resources. You don’t have to reinvent the wheel.
  • Include anything that will help your customers extract more value out of your product.

The more valuable they find the product, the more likely they will be to leave a positive review.

Just be considerate of your customers’ time and attention. Don’t spam them. This is why I recommend including the review request in the same email as the value-add info. You give them something and then ask for something in return (but with no expectation). If they do decide to leave a review. Great. If not, on to the next one.

When you ask?

The timing of your review request is also very important. You want to time it according to your product’s life cycle. Has the customer had enough time to use the product? They need time to get a sense of whether the product meets their needs and expectations.

  • Right-away: Phone chargers are probably used immediately upon delivery. So you can ask the day after the product is delivered.
  • Wait a few days: A drone or a video game controller is not an essential thing. It may sit around a few days before the customer plays around with it. So it makes sense to wait a few days.
  • Wait a week or more: Books might take weeks to be read. It’s hard to tell if supplements work until the whole bottle is finished. Time accordingly.

There’s one more way to get reviews that is very powerful and definitely worth mentioning.

Let’s Get Physical

You can include physical inserts in your package asking for reviews.

In today’s digital world, a little thank you card goes a long way. As it is more concrete than an email.

Keep it simple. Thank your customer for doing business with you. And ask them to leave an honest review. Then give them instructions on how to do that.

  1. Go to Amazon.com and log into your account
  2. Go to “My Orders” and select your recent order with us
  3. Choose “Write a product review”
  4. Be honest 🙂

But don’t expect each customer to leave a review. Even if 5% more customers leave a review, you’re doing a great job.

Verified Purchase Reviews

Keep in mind, that if a customer buys your product at a large discount, their review will likely not receive the “Verified Purchase” tag. Verified Purchase reviews carry more weight than reviews without the VP tag.

How does a review get the VP tag? Amazon itself only states that a VP is when they can verify that the product was purchased from Amazon.com. So for instance, if I want to review a book that I was given by a friend, but did not purchase from Amazon, I can’t get the VP tag.

It is also clear that discounts of 50% or more disqualify a review from getting the VP tag. That we know.

Some sellers claim that smaller discounts still prevent a review from getting the VP tag. Further, some even claim that Free Shipping alone can disqualify a review from getting the VP tag. Where Amazon draws the line is not so clear.

Here are some other tips on how to get the Verified Purchase reviews:

  • Give smaller discounts: If more reviews is your goal, rather than spiking sales velocity, it makes sense to give smaller discounts, ie 49% and below.
  • Instruct your customers to leave reviews from ‘My Orders’ section rather than the product detail page itself.
  • Customers can retroactively apply for the Verified Purchase tag if Amazon can verify that they bought the product from Amazon.com. It may not work. Try at your own risk. You probably only want to ask your most die-hard customers to do this. Business is all about relationships. You never want to overburden your customers with tons of messages. But if a customer has bought lots of products from you, left reviews and they’re not verified, it is possible to become verified.

Get Amazon Reviews: Summary

Reviews are super important for products to be seen as valuable and legitimate. There’s a lot of ways to go about getting reviews legally. You can use a review-specific tool, a regular email marketing tool, Amazon landing pages, retargeting ads, and/or physical inserts. Just remember to not be pushy and always give more than you take.

Thomas Pruchinski has been involved in two e-commerce businesses in the health space, with his focus primarily on driving growth of the Amazon channels. Thomas recently joined forces with LandingCube, which gives Amazon sellers the tools to drive external traffic and build email lists to differentiate their brands.

5 quick & easy ways to boost online revenue without breaking a sweat

5 quick & easy ways to boost online revenue without breaking a sweat

If you’re an entrepreneur looking to make the most of your new online brand, you can spend hours stressing and still see sluggish sales figures. Quite often, even the most well-intentioned eCommerce merchant can make a few mistakes and entirely miss the mark with their marketing strategy

This is easy to do, as sites like Google and Facebook regularly change their algorithms and more often than not it’s in favor of the user experience – rather than your business. But don’t worry, this post will offer you five tips for boosting online revenue without even breaking a sweat.

Monitor The Online Chatter

Keep ahead of conversations online with social media monitoring tools. As well as setting up Google Alerts for important industry headlines, you should also identify terms to monitor on social media. Doing this will allow you to jump into interesting conversations and offer your help in the comments section.

Social media analysis tools will also tell you the major influencers in your chosen industry, as well as your audience’s preferred internet haunts. Use these insights to your advantage within your content management strategy.

For more on creating amazing content, check out this previous post.

Opt For Opt-Ins On Your Site

Your eCommerce site needs to capture leads, as well as facilitate sales. If you haven’t set up an email newsletter and email opt-in, get one set up on a site like MailChimp. The first couple of thousand subscribers are free; you will need to start paying for the service when your email list grows.

Your newsletter should present a marketing channel for your best customers. Your email subscribers should receive regular discounts and links to informative content. You can also introduce your new products and run competitions. Do all you can to look after your dedicated 1,000 fans with your email marketing.

Remember, the aim is to get more sign-ups, so use these quick tips:

  • Install a pop-up to appear when your customer lands on one of your pages. Alternatively, if you want your opt-in button to be more subtle, create an animated sign-up link
  • Create a button that includes a small movement or color shift every three-five seconds. This will catch the visitor’s eye without interfering with the primary task of the page
  • Your signup should include a small written Call to Action to give people a reason to click. This could be an offer like free shipping over a certain spend limit or special discounts

Get More Reviews

Reviews offer customers social proof before they buy. It is really the case that the more reviews you have, the more trusted your site becomes in the eyes of consumers. The comments you receive will also provide you with vital feedback on your services. You obviously want to do all you can to get your rating up to five stars.

With all eCommerce hosts, reviews should be included as a default option on all pages. However, to fill your sites with comments, you should also set up an auto email upon purchase. This will trigger your customers to leave a response when their product arrives.

  • Within the post-purchase email, you should also encourage your customers to share their photos of your products on social media.
  • Set up a branded hashtag and make the user-generated content fun to take part in. This will also help you attract views and hopefully reviews you can post elsewhere.

Double Up On Your Facebook Ads

With Facebook advertising, there are many options for brands looking to create a range of sequential advertising campaigns. This is where you ‘pull’ the reader towards your site through a series of ads that pique their interests. For instance, you may start with a video advertisement in your sequence, followed by a free PDF guide ad pushed to those that watched the entire clip.

You can further boost the individual posts by ‘doubling up’ on content. Add a product gallery below the video upload with the click of a button. This will give you the chance to promote specific products on film.

  • You should also look to advertising on alternative social media channels like Instagram, Pinterest, LinkedIn, even Snapchat. Instagram and Snapchat also allow you to experiment with video and filters
  • You can also set up shoppable pins (Pinterest) and galleries (Instagram) where customers can click and buy directly

Upsell And Cross-Sell

Customer lifetime value is a key sales metric you need to boost. The better a customer’s experience, the more likely they are to come back to you in the future and refer a friend. Return custom proves (to the customer) that they must trust your brand.

We are all used to seeing product recommendation tabs scrolling along the bottom of product pages. Set up automated tools that help you generate personalized recommendations based on your visitor’s past behaviors. You can find many applications to run from your online storefront, regardless of which eCommerce platform you use.

  • You can also create upsell and cross-sell opportunities by creating specific product round-up promotions
  • Use audience research to identify common demographic interests and products customers would like to see on your site

Boosting your online revenue comes down to three main things: you need to make your product is valuable to your customers, they need to be ready to buy, and they need to trust your brand. By building social proof, presenting tempting offers, and informing your visitors with relevant content, you can increase sales without breaking a sweat.

This guest post was written by Victoria Greene, a freelance writer and founder of the blog site VictoriaEcommerce. You can follow her on Twitter @vickyecommerce.

Sold on Flippa: Cases Tech

Sold on Flippa: Cases Tech

Platform: Website

Business Model: eCommerce

Business Age: 1 year

Sell Price: $30,000

 

What is Cases Tech?

Cases Tech is an eCommerce business that sells high-quality phone cases and phone accessories. This fully automated, dropship business model sells over 40 different types of covers and phone cases. These include leather cases and phone covers in animal print, glamour, floral and other more simple designs. Cases Tech best selling products include a leather case that fits credit cards, a magnetic phone holder and an ultra slim silicone cover.

The business has enjoyed strong sales, with annual profits of $29k. A well laid out website, high-quality products and excellent customer service have all contributed to this.

We asked the buyer of Cases Tech a couple of questions around why he bought the business and what’s his plans are for Cases Tech. 

 

What was attractive about this business?

I was interested in the business strictly because of the seller. I follow Irene and received notification that she had another listing for sale. I was in the running for one of her previous listings and her communication with prospective buyers in the comments section was excellent. While I didn’t win that auction, I knew that she produced a quality product and was determined to acquire her next project. So when CasesTech hit the market, I performed quick due diligence on the site and contacted her to negotiate a BIN price. The rest was smooth sailing and the site is running great.

 

What are your immediate plans for the business?

My immediate plans are to enjoy the turnkey site as it requires minimal effort. As a working professional, I needed something that was already running smoothly. I plan to scale the business by adding new products and implementing Facebook marketing.

 

How long have you been looking for a relevant business?

I have been looking for a business for about 5 months and will continue to evaluate quality assets in the future.

 

 

To find other great businesses like this one for sale, check out Flippa.com

Flippa Seller Showcase – RomperJack

Flippa Seller Showcase – RomperJack

This week, we spoke with Justin Clarke the founder of RomperJack. RomperJack sells romper suits for men and the business was established after Justin discovered an opportunity and niche market via a Kickstarter campaign. Since then, RomperJack has hustled and exceeded all expectations, with annual revenues of $594,000. Romerjack is currently for sale on Flippa

Check out the full video below.