Flippa Seller Showcase –  FinanceFeeds

Flippa Seller Showcase – FinanceFeeds

FinanceFeeds is a Fintech website which was founded in 2015. It’s since become the trading industry’s leading news and research portal. The website is monetized through conference and event sponsorship, paid advertising and editorial partnerships. The site receives over 110,000 page views per month. It’s currently for sale on Flippa.

We are getting about 70 to 80 thousand unique readers per day every day. This is not via any referrals — Finance Feeds is a completely sustainable website with an organically growing audience. 

I spoke with the Co-Founder Andrew Saks-McLeod and asked him some questions about the business. In the interview below, he reveals who reads FinanceFeeds and what they can expect to find, how a prospective buyer could grow the business and how the business makes money. 

We’ve done 35 different industry related networking events all around the world which are quite simple to produce because we have a very comprehensive marketing database of senior executives. These people regularly attend those events and therefore getting sponsorship by service providers vendors and brokers is straighforward. 

Andrew will be pitching to buyers on August 2nd (PST) as part of our Flippa Business Owner Series. Register here — it’s free. 

Watch the full interview below and click here to see the business listing on Flippa.

Flippa Seller Showcase – A Non-Prescription Computer Glasses Business

Flippa Seller Showcase – A Non-Prescription Computer Glasses Business

We recently spoke with the owner of an established and fashionable computer glasses brand. Their lenses block out up to 30% of all blue light emitted from digital screens. The branding is sleek and minimal and the business has an Instragram following of over 22,000. And, it’s currently listed for sale on Flippa

 

How does this eCommerce business make money?

The business sells computer glasses, 100% online. We use Shopify as our web host to handle all of the orders. Our glasses retail for $99.00AUD, and we also offer extended warranty for $14.00AUD (3 years) and $21.00AUD (5 years).

 

What frame is your most popular selling SKU?

It changes all the time, though our two best sellers currently are the Rose Crystal – Wenstrom and the Coffee Tortoise – Nash. 
 

How did you start the business? Why non-prescription computer glasses?

I started the business with $20,000 and a drive to make it work no matter what. It took about 8 months from idea to launch. I, along with my brother, have always enjoyed playing video games. I was suffering from eye soreness due to staring at screens for extended periods of time and thought that there must be something to combat this. I went to OPSM for my annual checkup in early 2017 and explained my issue, but because I had 20/20 vision they simply told me to stop using screens for so long. For people working in front of screens for 8+ hours per day, “stop using screens” isn’t a viable option, so I realised there was going to be a huge market for computer glasses. People with 20/20 vision are essentially forgotten when it comes to eye care, which is why I decided to tackle the non-prescription market first. 

For people working in front of screens for 8+ hours per day, “stop using screens” isn’t a viable option, so I realised there was going to be a huge market for computer glasses

How does the business currently acquire customers and what is your breakdown for marketing costs?


Currently we use Facebook, Instagram and Google advertising for all of our paid digital traffic. We also use Instagram and Youtube personalities to promote our glasses to their audiences. 
We like to try cap the cost per purchase at $30 in order to maintain excellent profitability. 

 

How big is your team? How many people does it take to run the business?

 
We have only just this week gone from 2 employees to 1 (which is myself). Our social media coordinator left to travel Europe, so I have decided to knuckle down and run a tight ship in order to increase profit. This business can be ran by one person at its current stage. During the busy period (October-February) it helps to have an extra pair of hands to help pack orders. 


What’s the reason for selling your business on Flippa?

 
I have been offered a marketing role in the United States for an exciting and innovative company. I am currently 22 years old and I want to further my skill set within the marketing and business sphere on an international scale. I wouldn’t have the capacity to continue running Whisky & Stone from the United States. 
 
This is honestly the perfect business to purchase and hit the ground running. Our relationship with manufacturers is great, they always push our orders to the front of the production line to help us get stock as early as possible. We have a very active community on social media who constantly give us feedback and ideas for new SKU’s. Our email list has an amazing hit/open rate.
 
Flippa Seller Showcase – Happiest Camper Blog

Flippa Seller Showcase – Happiest Camper Blog

Happiest Camper is a blog about creating the happiest life in any space. It currently receives 66,978 page views and 46,204 unique visits per month and generates considerable revenue through Mediavine and Amazon Affiliates. Content includes tutorials and step-by-step instructions on furniture makeovers, renovating an RV and other projects — from sewing and gardening to raising animals. The business is currently for sale on Flippa and we interviewed the owner in the video below. 

We currently have 92 articles on the site. A seller could easily continue to add to these and create more evergreen content. 

Watch the full interview below and click here to see the business listing on Flippa. 

Increasing the value of your advertising website

Increasing the value of your advertising website

Mat Bennett is a long-term web publisher and Co-Founder of Website Monetization agency OKO Ad Management. 


 

If you watch the lists of websites for sale on Flippa you’ll soon notice that ad-funded sites consistently attract interest from buyers. Sale prices vary greatly though. What’s more, many websites that are promising at first look fail to sell at all. Thankfully, there is plenty that a seller can to make their site more appealing to buyers and to ensure it sells for a reasonable price. 

 

Why advertising sites are popular

 

Advertising sites are popular with buyers and sellers alike, second in number only to e-commerce sites in the Flippa listings. 

Low barriers to entry and multiple niche possibilities mean that there will always be plenty of these types of websites for sale. All you need is an AdSense account and a good idea to get started and demand from buyers for this type of website site remains high. 

What makes an advertising site attractive to buyers will depend a lot on the buyer. However, there are some key features that remain popular with all buyers. 

Advertising is a well-established model : Ad funding is the dominant financial model for website and one that buyers are quick to grasp. This model is simple for buyers to quickly gauge the potential value of a site and submit a strong bid.

Residual income: Ad revenue is the ultimate residual income opportunity online. Even if you stop publishing new content tomorrow, the impressions will continue and so will the revenue. This allows buyers to focus on the future direction of the website whilst still having revenue coming in. 

Minimal administration: Whilst the admin involved in running any particular site will differ, the administrative overhead of advertising as a model is low – particularly when it comes to programmatic advertising. Get content production right, and the result is attractively high margins.

Six ways to quickly boost your ad revenue

 

Bid prices tend to be guided by income multiples. Smart and saavy buyers will carry out their due diligence, so it’s important not to do anything that brings short term gains at the risk of long term harm. Nonetheless, there are easy steps to follow that can have a positive impact on ad revenue

 

1. Additional ad units

The fastest way to increase revenue is to add additional ad units to your website. If you are going down this path it’s important not to overdo it. If a buyer thinks that the revenue is only being driven by showing too many ads, they may decrease their offer. One of the best ways to increase impressions is to selectively add one or two additional units only to the most viewed pages. This will help to achieve the most impact per unit.

Another method is to add a unit that has a 1 view/day frequency cap. This can have a big impact on revenue on sites that have a low average visit depth without creating a site that feels overly monetized.

Don’t overlook missed opportunities either. Check for popular pages that have fewer units on than the rest of the website.

 

2. Replace poor performing units

Most websites have a few units that perform at a fraction of the level of the average. These are invariably placed without thought somewhere below the fold where there is a convenient space. 

Hunt these down and look for better placement opportunities on the same page. For ads to perform they need to be viewed so try to get your placements where they are going to be seen.  Scroll depth monitoring tools can be a great way to find those placements, but don’t forget to check for both mobile and desktop users. 

 

3. Optimize for viewability 

If your ads are paid per impression, then most revenue will only come through viewable impressions. If they are paid per click, then those ads still need to be seen to be clicked. Either way, optimizing for viewability is a proven way to boost ad unit performance. 

Google measures an impression as viewable when at least 50% of the creative has been in view for one second. If you have ever watched recordings of users on your site then you already know that one second is a long time in a page view and users can scroll past your valuable inventory in a fraction of that time. This is especially true of units at the very top of the page.

Units placed alongside the stickiest parts of the page will tend to achieve the best viewability. For example, the opening paragraphs of content will generally perform better than the very top of the page. 

 

4. Speed things up

Multiple articles have been written about the impact of page speed on e-commerce website conversions.  A study by DoubleClick found that publishers whose sites loaded within five seconds earned up to twice as much ad revenue than sites loading within 19 seconds. 

Whilst it would probably take significant time and investment to optimize a site from an average 19 seconds load time to under 5, many improvements can be made quickly and cheaply. One of my favorite quick wins for performance is to use a CDN like Cloudflare

Using Google’s lighthouse tool is a great way to find more quick wins. The greatest dividends can usually be found by focusing on “time to first paint” and then on how fast the ad server itself is called. If you are serving ads via Google Ad Manager you can also use the Ad Manager Speed Test offered for free by my own company. 

 

5. Introduce competition

If all of the ads on your site are currently served through one network or exchange (for example AdSense) then you could see huge increases by introducing more competition through Header Bidding or Exchange Bidding. The same is true if you are running multiple demand sources but they are either served into different placements on run in an old-school waterfall.

Header bidding has every interested buyer compete for the impression and only gives Google the opportunity to buy the impression if they can pay more than the winning bidder. With an effective set-up and the right buyers in the auction, this can have an instant and significant impact on ad revenue. We typically see increases of 30% to 60% from this step alone. 

 

6. Consider using a specialist monetization agency

As the founder of one such monetization agency, I have to confess some bias here, but I still stand by this advice. A good website monetization specialist will be able to tackle all of the issues above and also be able to introduce demand from premium networks and exchanges that you might not be able to access directly.  Most work on a revenue share basis but are able to work quickly to significantly increase your take-home revenue, even taking their fee into account. 

If optimizing the sell then you should be careful not to enter into longer-term agreements that might be seen as risky to a buyer. Many specialists now though, like us, offer services without long term commitment. 

Working with a specialist agency also offers another advantage to sellers. Agreements with such companies are often more portable than trying to transfer direct accounts from the likes of Google. The best providers will also be able to lend expertise during the sale. 

Ways to quickly lose a sale

Whilst it’s not difficult to boost the ad revenue on most sites prior to a sale, there are pitfalls to be wary of. In a bid to increase revenue and maximize those multiples, it is vital that you don’t do anything that is going to put off buyers. Some examples which I’ve seen that have caused problems are listed below. 

Getting an AdSense ban

Once a domain finds its way onto a Google blacklist it can be a long hard job to get it removed again. Google plays an important part in most display ad stacks, so a site that cannot run Google demand is going to be worth significantly less. 

 

Bad ads

If a potential buyer is getting alerts from their anti-virus as they view your site, they are going to be a lot less willing to part with good money for your website. Bad ads are unfortunately a feature of programmatic advertising, but they are far more common with some low-quality partners.  Pick your partners carefully.

 

Too many ads 

Revenue is great, but if your website ends up covered in too many ads then it is going to put off buyers. Not only can it impact the perception of quality, but if it seems that revenue is only being achieved by aggressive monetization then buyers are less likely to see an opportunity to add value and make a profit. 

If those ads are putting off users and your page views per session drop as a result, then there is going to be a revenue impact too. 

 

Not planning ahead

Buyers are likely to want to see at least 3 months of revenue before even discussing prices, and most of these methods require some work to get gains from. It’s important to plan ahead and start as soon as possible.

However, even if available time is short these tips can help. An upturn in revenue, even if it is only for the last month, is going to help when securing a sale and will keep paying dividends if a sale isn’t immediately completed. So, if you are wondering when to get started then the answer is now.

 

How to leverage video marketing to grow your business

How to leverage video marketing to grow your business

Author bio – Lilach Bullock

Highly regarded on the world speaker circuit, Lilach has graced Forbes and Number 10 Downing Street. She’s a hugely connected and highly influential entrepreneur. She is listed in Forbes as one of the top 20 women social media power influencers, named one of 10 top digital marketers by Brand24 and was crowned the Social Influencer of Europe by Oracle. She is listed as the number one Influencer in the UK by Career Experts and is a recipient for a Global Women Champions Award for her outstanding contribution and leadership in business


 

Content marketing has undoubtedly become one of the absolute best forms of branding and growing a business. But content marketing can mean a lot of things: business blogging, social media, email marketing and so many different forms of content, from a simple written blog post to social media images and to videos.

And the biggest form of content marketing at the moment is…drumroll, please: video marketing!

A good video marketing strategy will help you grow your business and generate better results overall from your marketing, whether we’re talking social media, your blog or website or any other platform you might be using to promote your (new) business.

In this blog post, I’m going to share what you need to know in order to leverage video marketing to grow your business.

 

Why you need to incorporate video in your marketing strategy

Before I get into how to leverage video marketing and how to develop a strategy – as well as how to create engaging videos for your business – I first want to talk about why it’s so important to start leveraging video marketing, whether you’ve just bought a new business or thinking of selling your existing business later on.

But the fact is, there are a lot of reasons and statistics why video marketing is so important right now – it would take a while to go through them all.

Like how by the end of this year, video is expected to account for about 80% of all consumer Internet traffic.

Or how there are over 500 million people watching videos via Facebook every day.

Not to mention, social media videos generate 12 times the shares of text and image updates combined.

There are numerous statistics, all suggesting the same thing: people love watching videos online.

And if your business isn’t putting out the content that audience want to see – i.e. videos – you’re likely to struggle getting the results you need from your digital marketing strategies.

Even if you’re already thinking of the time when you’re going to be exiting the business, it’s important to maintain business health through great content, particularly video.

Not to mention, as video tends to generate much higher engagement than other forms of content, that means it will help you drive steady streams of traffic to your website, as well as higher conversion rates – and any prospective buyers interested in your business will definitely want to look at your traffic analysis when they’re carrying out their due diligence.

So whether you want to brand or grow a business you just bought or boost up the numbers for a business you’re planning to sell, start leveraging video marketing now.

Here’s how:

 

Establish your video marketing goals

Depending on whether you’re planning to sell or you just bought your business, your video marketing will likely differ.

That said, there are several big marketing goals you can reach with the help of video:

  • Build your brand and improve brand awareness
  • Build trust in your brand and showcase your value to consumers
  • Generate more social media engagement
  • Increase your website traffic
  • Generate more leads and conversions
  • Generate more sales

At this stage, consider your overall business/marketing objectives to help you choose the right video marketing goals; for example, if you’ve just bought a business and you need to start branding it, then leverage video to help you build up brand awareness and help establish your branding.

Or, if you want to sell your business, then it might be worth focusing your attention on boosting social media engagement and particularly, your traffic.

Whatever your end goals are, videos can help you achieve them more efficiently – if you know how to leverage them.

 

Where will you be publishing your videos?

Now you know what you want to achieve, so the next question is, what platforms will you be using to share your video content?

Make a list of where you are planning to use video marketing to boost your results:

  • On social media, to generate more traffic and engagement
  • On your blog and your website, to generate more traffic and leads/conversions
  • On your landing pages, to boost your conversion rate
  • In your email marketing campaigns, to generate higher open rates and more click-throughs
  • On YouTube, to reach a wider audience and boost views

When picking your channels, remember to consider your marketing objectives, as well as your resources; thankfully, you can easily optimize videos for multiple channels leveraging video creation and editing tools – but I’ll get to that in a bit.

 

Coming up with your video marketing calendar: video ideas for business

You know your objectives and you know where you’re planning to post your videos. But what kinds of videos can you actually create?

Here are some great ideas that you can use to create varied videos, depending on what your marketing objectives are:

  • Brand videos: if you want to boost brand awareness and/or build up your brand, you can leverage videos to put your brand in the spotlight. For example, you can create behind the scenes videos that show off your team in action, or behind the scenes images from your events
  • Product videos: another route you can take is to promote your products through videos and use these videos on your website, as well as social media and other marketing channels to help boost your sales. For example, showcase specific features of your product, the value it can bring to your target audience, or, like GoPro, show your products in action:

 

  • Tutorial videos: another way to highlight your products and boost sales is to create tutorial videos showcasing how people can use your products or how they can use specific features
  • Educational/how-to videos: people love content that provides them with some sort of value. So, just like you would create a How to Guide for your business blog, you can come up with similar ideas for videos that show viewers how to do something – ideally, something your business or your product can also help with. For example, here’s this video from Gillette which offers tips on how to shave sensitive skin – not only something that is highly relevant to their target audience, but also something that their products can help with:

 

  • Listicle videos: listicles are popular in all formats, including video. Make sure they offer some kind of value to your audience, just like with How-to videos earlier and that they are highly relevant to your industry
  • Live streaming videos: live streaming videos are very popular right now; ideally, if you plan to leverage live streaming, create a regular schedule so that your audience knows when to log in to see your stream
  • User-generated-content videos: one of the best ways to engage your audience and build trust at the same time is to leverage user generated content (as made popular particularly by Instagram!). For example, like Rockstar Games highlight user generated videos on their YouTube channel:

 

  • Testimonials: another great way to build trust in your brand with video is to create some testimonial videos and/or case studies with current and past customers

Most of the videos in this list can be leveraged on pretty much any channel, with some small differences; your videos will of course need to be optimized for each channel, and it’s important to remember that on some platforms, it’s best to keep things short and sweet – particularly social media and via email marketing.

 

Creating your videos: useful tips and tools

There are 2 main options for creating your videos:

  • Either film your own videos and edit them
  • Or use a content creation tool to create a video from scratch, using stock footage

Or, of course, a combination of both.

 

How to create videos without having to pick up a camera

This is one of the things that scare off businesses from getting started with video marketing: hiring someone to create videos for your brand constantly can get expensive, but at the same time, you might not have the knowledge or resources in-house to consistently film marketing videos.

So what can you do?

There are actually numerous tools available that allow you to create and edit videos very easily, even if you don’t actually have any videos of your own or any editing experience. These types of tools have video templates that you can use, as well as large and varied libraries of stock video clips.

For example, you can use a tool like Wave.video – a video creation and video editing tool that was created specifically for marketers and businesses; it has over 200 million stock video clips and images (although you can upload your own video clips too), as well as numerous templates for all kids of industries and occasions. Plus, it’s also worth mentioning that you can instantly resize your videos to over 30 different popular formats; meaning, you can easily publish your video across channels.

As for the actual editing, it’s all very straightforward, especially if you’ve already selected a template:

 

You can change video clips and images, add new ones from their (or your) library, add text overlay in your brand fonts, create different effects and watermark your videos. Plus, you can add music from their library or record yourself as a voiceover for the video.

Another similar tool is Biteable, a video maker created for marketers and businesses; as before, you have access to over 85,000 Shutterstock video clips and images and a great selection of templates to help get you started:

 

As for the video builder, it’s super easy to use; add text overlay to each scene, change the video clips and imagery you use in your scenes, change the colours in your video to suit your branding and add music to your video from their library or upload your own.

 

Useful tips for creating videos you’re filming yourself

If you want to film some – or even all – of your videos yourself, in house, you’ll most likely need to invest in a few things: microphones for making sure the sound is very clear, a camera (unless you’re doing videos exclusively for social media where you can pull off videos that were shot on your phone, you need to invest in a better camera), a tripod for making sure your shot is stable and not wobbly (both for smartphone and a “regular” camera) and, of course, great lighting.

Another important tool you’ll need is video editing software to help put together your clips into the video you wanted; you can use tools like the previously mentioned Wave.video as well, or you can get an editing tool like Filmora, which you can use to edit your videos from top to bottom: add titles an text overlays to your scenes, improve your video’s sound, layer different video clips and improve the actual aspect/aesthetic of your video.

You’ll need to spend some time getting the hang of it and watching some tutorials if you don’t have the experience and knowledge, but it can definitely turn your videos from great to amazing.

 

Conclusion

Video can make a great asset for your business, whatever your business goals are. If you’ve just bought a new business, video marketing will help you build the brand you want to build, as well as help you reach a wider audience and grow your traffic. If you want to sell your business, then it can help you boost your overall marketing results so that you can showcase the success of your business – and demonstrate why it’s a great option.

Follow the tips outlined in this article, and you’ll start churning out awesome videos in no time.

 

 

 

6 email marketing automation tips for eCommerce businesses

6 email marketing automation tips for eCommerce businesses

Gloria Kopp is a ecommerce digital marketer at Academized. She is an editor at Studydemic blog for writers and international students. Gloria is a contributor at Collective Evolution, Template Monster and Big Assignments. Follow her on Twitter: @Gloria_Kopp


 

With the rise of social media, SEO and paid advertising strategies, it seems like many businesses are letting their email campaigns slip off to the wayside. However, if used effectively, it’s still one of the most popular and most effective forms of marketing you can invest in.

In fact, according to one study by MarketingSherpa, they found that 72% of customers preferred communicating via email, that’s way more than calls, texts, instant message and social media combined.

So, as an e-commerce business, what can you do to implement an email strategy into marketing efforts? If you’re scratching your head for ideas, here are six tried and tested email automations you can set up and starting today.

Start with a Welcome Email

When a customer signs up to your business by joining your mailing list, what’s the first thing they receive from you? Is it an email a couple of weeks later featuring offers or a newsletter? KissMetrics found that implementing a welcome email into your marketing strategy will boost your click-through rate and revenue three times more than any other email you’ll send.

So, using automated email clients like GetResponse or ReachMail, you can set up triggers so as soon as a lead signs up to your mailing list, they’ll receive a welcoming email from you saying welcome to your community and a bit of information about your business and what they can do next.

Making Sure Everything is Okay

Following up the sales that you’ve made is a great way to improve the overall e-commerce experience that you’re offering your customers. It shows that you care about the service that you’ve provided them and that you simply haven’t taken their money and disappeared.

By using services like Litmus, you can send timed emails a few days from when the purchase is made to make sure that everything is okay, adding contact links and asking to get in touch if they have any problems. If you don’t have time to create these emails yourself, you can use email copywriting services such as UK Writings, as suggested by UK Top Writers.

The Importance of Upselling

Upselling has long been a successful marketing tactic used by businesses all over the world. With this process, you simply send out an email which details related products to the ones that certain customers have already been looking at or offers in regard to the products they are interested in.

This can be done with most email automation clients and can significantly boost your turnover and revenue, as well as increasing the chances of repeat purchases if implemented properly. As you can imagine, this is a lot of emails to create. To help you with this process, it can be beneficial to use free online tools like Easy Word Count or Cite It In.

Cart Abandonment Prompts

How many times do you see that a lead has added products to their basket and are just a few clicks away from making a purchase before they change their mind and leave your store? This could happen for a number of reasons from having simply no time to finish their purchase to changing their minds about what they’re buying.

However, using email automation, you can set up triggers that send off an email to your customer to remind them that they still have items in their cart waiting for them to buy, helping you claw back those all-important sales.

When generating these emails, be sure to maintain your credibility by checking the content to ensure it’s free from errors. You can make this process easier by using services like Essayroo (as recommended by Best Australian Writers ) or Boom Essays, another popular service recently featured in the Huffington Post.

Educate Your Customers

In marketing, there’s the 80/20 rule that refers to the content that a business sends to its customers. This means that 80% of the content you send should be educational while the remaining 20% is promotional.

So, in relation to your email marketing strategy, you’re going to need to plan what educational content you’re going to send. Luckily, there’s a lot of opportunities open to you, whether you’re talking about your products and their origin, industry related news and media, information about your business and more.

The most important thing to remember here is to keep the content relevant and relatable to your business. If you’re strapped for time, you can use writing services like State of Writing and Academadvisor for writing, editing or proofreading your emails.

Re-Engaging Customers

Sometimes you’ll see customers on your page analytics who regularly came to your website and interacted with your content and products but have since disappeared for whatever reason.

This is one of the easiest automated emails to set up as you can wait a month or two to remind customers that you exist as well as some information on what they are missing out on! “This can re-engage potentially lost customers, bringing them back to your business, customers you would have lost completely without email” – explains Richard Lainez, an Email Marketer at Assignment Help.

Conclusion

As you can see, there are many simple yet effective ways to implement email automation into the marketing process of your e-commerce store. All you need to do is get creative with what you want to achieve, and you can be sure your campaign will be a success.