7 Tips to Create Irresistible Content

7 Tips to Create Irresistible Content

Over the years, internet marketing has gone through many changes. From social media to SEO to paid ads, the next trend is always right around the corner. However, one fact remains unchanged—content is king. No matter what you’re doing, content can almost always provide your audience with lasting value and keep them interested in what you have going on. With that in mind, if you can create irresistible content, you’re going to be a step ahead of the competition.

There are many ways for you to create irresistible content for whatever niche you’re targeting, but there are certain principles that can help you make content that can get readers interested. Below is a list of the top 7 most important things to do in order to create irresistible content for your audience.

1. Entice Your Readers with an Intriguing Title

First impressions do last, and the title is what brings readers in. It doesn’t have to be a clickbait headline that people on the internet hate these days, but at least make it something that gets people curious about the contents of the post itself. Whatever you do, make sure the content does fulfill the promise that the title puts forward.

The title must explain what is in the post, but it should conceal enough to have people want to read what you have to say. The title is like a teaser that hides a bigger prize, and reading the post must have a payoff that leaves the reader satisfied with what was written.

Leonardo Dicaprio Curiousity

Image Source: Quickmeme.com

There are various intriguing title ideas you can do without spending too much time. If you need some help choosing title for your next article, you can use the following tips:

  • Lessons learned – Your readers will definitely want know what you have learned in your subject area for their benefits in the future.
  • Use numbers – Using numbers in your headlines.
  • Use WH questions – These type of titles are already interested in nature. As an example, check this intriguing title by Flippa, How much is my website worth? Website valuations explained.

2. Keep the Momentum Using a Killer Opener

Now that you have a powerful title, it’s important to follow that up with a powerful opener to keep your readers engaged. Having a good introduction to your post is key to really hooking them in. If you have a clickbait title only to have a badly-written post with a weak intro, there’s a good chance readers will refrain from visiting your website in the future.

The introductory paragraph should contain the main idea of the whole post, saying enough about the contents while still leaving some details out that can be found in the succeeding paragraphs. It must then make sense once the reader finishes going through the post, thus being rewarded for reading the entire thing.

Every paragraph should always get your readers excited to read on. Take a look at the introductory section of Robert Mening in his tutorial blog post. Robert stated remarkable highlights of his website development career, which are intriguing.

You can also do the same, there are a lot of tips you can use to hook in your readers to reading your content. Try following these tips:

  • Highlight some facts or influencer quote in your introduction that are worth mentioning in your introductory paragraph.
  • Give a little sneak peak of what your content will cover. Let your readers read everything you have written.

3. Include Attractive & Catchy Visuals.

Use visuals to break up your text. If your post is just a wall of text, most people won’t even bother reading what you wrote. Images in a blog post are like summaries that can be identified in a glance, and they can get readers more curious about the details behind them, thus urging them to read more of your post, and having high quality and creative images increases that effect. They both attract and encourage readers to spend more time reading whatever you have to say about a topic.

Take a look at the post Jamie Spencer wrote on his personal blog: must-known to do’s when looking for a webhost. If you scroll down, you’ll notice he included an attractive infographic that provides a physical demonstration while also providing useful content.

4. Use Tweetable Quotes to Encourage Sharing

People like quotes (whether it’s from a movie or TV show they just watched), or a clever tweet or status in social media. Take this to your advantage by embedding tweets and statuses relevant to the topic on your posts, as well as making use of hashtags and other features to make people want to share them.

It doesn’t necessarily have to be current online trends and memes that are hot at the moment, although those can definitely help. Pay attention to things that are going on at the moment and pounce on opportunities that your blog can make use of.

One prominent advantage of tweetable quotes is they attract more readers to your content. Take a look at this post on Hubspot, the idea is enable people to share your content by sharing a statement that your readers will engage with. By creating opportunities like this, you’ll be receiving additional exposure outside your normal Facebook share or retweet.

To attract your readers voluntarily share your quotes, try the following tips:

  • Make your statement stand out from your content. If you use WordPress, try using the blockquote.
  • Add significant meaning behind your statement.
  • Make it short and simple. Remember: Tweets can only be 140 characters.

For more information about tweetable quotes, check out this post on BloggerJet.

5. Create Emotional Triggers

Always remember that the readers are human, so you must not just appeal to their intellect but also to their emotions. This is something marketers realized in the early 20th century with the advent of public relations, and it still rings true to this day.

Using emotion in your content is all about empathy and gratitude. The types of emotional triggers you should produce depends on your blog goals. If your goal in your blog is to help people earn money online, giving them inspirational posts will do such as:

  • Giving them ideas on how to earn money online
  • Sharing your income you made online in the previous year
  • Providing them tips and tricks on how they can earn online in a short period of time.

6. Think Evergreen

Evergreen content is content that remains relevant over time. The longer the shelf life of a post is, the more readers it can attract over a longer period of time. News and other timely posts excel at maintaining regularity of content for your website, but they have short shelf lives as they don’t remain relevant over time. That’s why those timely posts have to be coupled with evergreen posts that will remain relevant for years.

Evergreen content can include lists, guides, and other interesting posts that offer great value to a wide array of readers. Evergreen posts don’t have to be as long as novels, but they should at least be informative and entertaining at the same time.

7. Pitching is Mediocre. Tell a Story Instead.

Nothing triggers emotion more than a good story.

People love stories, which is why we hear so much about storytelling in marketing these days. It leads back to what was mentioned in the previous item about creating emotional triggers; nothing triggers emotion more than a good story. It doesn’t have to be very deep and intricate, but it does have to contain a human element in order to have people relate to it.

When you pitch, people immediately realize that you’re trying to sell them something, and most of them will just turn away. Most people don’t like being solicited to, which is why you have to take a more human approach. Telling a story is as human as it can get, and you’d be surprised just how effective it can really be.

These are just the basic fundamentals of what is an intricate art in creating irresistible content, but they can carry you on your journey towards finding your own voice for your content. If you also have your own tried and tested methods, please tell us about them on the comments section below.

Five Things To Consider When Choosing a Drop Shipping Provider

Five Things To Consider When Choosing a Drop Shipping Provider

In 2015, 61% of shoppers chose to shop at smaller businesses because they offered unique products they couldn’t find elsewhere (Source: ComScore). As customers have become accustomed to the plethora of online product options, they expect smaller online retailers to respond and present them with a vast array of specialized and more personal products.

It’s challenging for smaller retailers, however, to carry a large assortment of inventory due to exorbitant shelf costs. Dropshipping eases this burden. It gives businesses the ability to quickly order inventory directly from their suppliers when customer demand for a certain product spikes, avoiding high shelf space costs.

Starting a successful drop shipping site requires finding the right provider. Based on working with hundreds of successful eCommerce businesses at Volusion, I’ve identified the following top five most important factors to consider when choosing a drop shipping provider for your online business.

1. Relevant Product Options

It’s important to choose a drop shipper supplier that will provide you with a variety of items that are unique and catered to your business. In many instances, smaller online retailers will purchase “hot-selling” items from suppliers; however, these items are most likely available at big-box retailers for a cheaper price. To avoid this, it’s crucial to choose a supplier that offers a variety of diverse products that fall into a category you’re familiar with. When you’re knowledgeable and well-versed about the products you’re selling, your business offers a significant customer service advantage and can charge a higher price for products than a larger retailer that doesn’t know the product as well.

2. Strong Customer Support

Whether you own a large eCommerce website or are just starting your own online store, having a strong customer support team to answer drop shipping questions or help solve pop-up problems is a must. There are several drop shipping companies that provide a robust inventory, but when it comes to customer service, they may be lacking. Be picky about the qualities and extra features your drop shipper offers—this will go a long way in saving you time and ultimately supporting your business’ needs. For example, drop shipping company Doba alerts customers of special supplier deals and when suppliers’ inventory is running low on select goods, making it easy for business owners to update their products in a timely manner.

3. Easy Integrations for Your Online Store

When set up correctly, drop shipping can save you hours of time. Instead of spending time filling tedious backlogs, managing outdated inventory and ordering products for your website, drop shipping allows you to get that time back and focus on making more strategic business decisions. The best way to take advantage of this is by selecting a drop shipping company that has a seamless integration with your eCommerce software. Integrations such as these will automatically manage your orders and customer purchases through one easy-to-use platform.

4. Ability to Sell Your Products Through Different Channels

Creating a well-branded eCommerce store is a key step to growing and developing a successful online business. Creating your own branded eCommerce channel is vital to growing and developing your online business. Despite this, some products sell better on larger retail websites such as eBay, Amazon or even social networks such as Facebook. Additionally, selling on Amazing or eBay can be a good way for first-time or even established business owners to raise brand awareness and generate new customers. Some drop shipping providers give business owners the ability to sell products on Amazon and eBay while providing similar features and the same level of support as if they were selling on their own website. When choosing a drop shipping supplier, be sure to review their multi-platform features.

5. Shipping Prices & Options

“A study conducted by Amazon found that 46% of customers will abandon their shopping carts if free shipping isn’t offered” (Source: Volusion Drop Shipping Guide). That’s almost half of all online shoppers! Shipping cost strategy is an important element to consider when selecting a drop shipping supplier. Drop shippers typically have a shipping fee, so it’s important to choose a provider that won’t heavily raise your product prices or impact your number of customer purchases. Although you may not always be able to offer free shipping, particularly on products with a lower profit margin, try lowering the shipping rates on your more popular products.

Do you have any tips for choosing a drop shipping provider? Share your thoughts in the comments below.

How to Make ­$1,000/Month Selling Startup Websites on Flippa

How to Make ­$1,000/Month Selling Startup Websites on Flippa

Over the past year, I have made more than $15,000 using Flippa to sell startup WordPress websites. I don’t know how to code, I’m not a slick salesman, and I’ve done this all while juggling multiple unrelated offline jobs. In this article, I’m going to tell you exactly how I did it, and how you can do the same thing.

How I got Started Selling Websites

In March of 2015, I successfully built and sold my first startup website, AerialConnect.com, for a total price of $2,050 on Flippa. The website itself had no traffic and no revenue. The $2,050 I earned from the sale was nice, but what I really gained was the knowledge and experience I needed to repeat this process again and again and again.

To further explain, building Aerial Connect taught me everything I needed to know about starting an online business. From shopping for domain names, to setting up hosting, to learning WordPress and graphic design, to managing a successful Flippa auction. I got firsthand experience with it all, and it paid off in a big way – I have consistently made $1,000 to $1,500 every month on Flippa since the sale of Aerial Connect.

During this time I discovered three key factors which have had a major impact on my success:

During a gold rush, don't dig for gold, sell the shovels

#1 Sell Great­ Looking, Functional Startup Websites

Right now everyone seems to be all about building startup websites like Facebook and AirBNB. There are books about creating startups, thousands of blog articles, workshops, webinars and seminars – it’s like the next gold rush. In my opinion, and from personal experience, there are two ways to capitalize on a gold rush:

A. Dig for gold hoping to cash in big…Or…B. Sell the shovels and make steady income

I like B. I sell the shovels here on Flippa to the entrepreneurs of the future. I brainstorm web startup ideas, I build them out, I take my time designing them to look good, and then I put them up for auction on Flippa where entrepreneurs buy them. It really is that simple. For example, Aerial Connect was a drone pilot directory. My idea was to have a directory site where real estate agents could find drone pilots to take aerial photographs of properties. After discovering a WordPress directory theme that fit in with this concept, I realized that I could get the idea to market inexpensively.

The Art of Value Added Domain Name Flipping

#2 Learn The Art of Value Add Domain Flipping

I often get messages from other Sellers along the lines of “I have a great domains… but they don’t sell at the price I think they’re worth.” Perhaps surprisingly, most of these people actually have decent domains, but what they lack, is an ability to sell the true value of these domains to potential buyers. One solution to this issue that I have discovered, is a technique I like to call value add domain flipping.

The basic idea is that instead of struggling to describe the potential end user value of a particular domain, you simply build that business concept out, take it to market with minimal investment, and immidiately put it up for sale.

So here’s my strategy: I like to start my search for a quality domain on Flippa in the Domains Marketplace. I usually select the Search Filter “reserve met”. As of this writing, there are roughly 900 reserve met domain listings on Flippa. I set an additional filter for domains that are auctioning under $100. In this range (i.e. reserve met auctions for under $100), I’ve found that I’m usually only competing with one or two other bidders – so there are plenty of good opportunities to be had.

Here are just a few examples of great names I’ve snagged and flipped as websites using this process:

Night­-Clubs.com
Bought domain on Flippa for $47, built a night club finder for it, and sold it on Flippa for $1,000

RoofingBusinesses.com
Bought domain on Flippa for $45, built a roofing company directory for it, and sold it on Flippa for $504

CheapestCollege.com
Bought domain on Flippa for $250, built a University Finder out of it, and sold it two weeks later for $505.

Use Auctions as a means of generating new job opportunities

#3 Use Auctions to Generate Job Opportunities

Every time I auction a website, one lucky person wins and becomes the new owner. Of the people who don’t win, a lot of them send me job offers to build similar websites for them. Since I’m creating custom websites for these clients I charge a lot more. These are typically entrepreneurs who are very serious about their endeavors and will pay well to get what they want.

“Every web developer should be building and selling websites on Flippa, period.”
If you’re a freelance web developer you need to be auctioning websites on Flippa for the lead generation alone. Period. These are hot leads. They’re messaging you because they already like your style and they’ll probably want you to build something very similar to what you just auctioned – oftentimes for a lot more money.

What if I’m new to this space and not sure where to start?

Every day people write me asking how they can do what I’m doing on Flippa. In fact, having people reach out and inquire about my success on Flippa made me realize that the experience and knowledge I’ve gained could be valuable to others. With that in mind, I put together an in­-depth seven­-hour­-long Flippa training course. The course details my process of building directory websites to sell on Flippa, covering everything from the initial domain setup, to the entire development phase, to the Flippa sale.

Already a ninja with web development and just need some tips on creating killer Flippa listings? Don’t worry I’ve got you covered! That segment of the course is available individually. It’s an hour long tutorial on how I create the perfect Flippa listing description, the days/times I like to start an auction, and it even includes my actual listing template. Its available here.

Case Study: PaleoLifeBox.com Sold for $13,000 on Flippa

Case Study: PaleoLifeBox.com Sold for $13,000 on Flippa

During his senior year, David Sinick read The 4-Hour Workweek and then dropped out of college to become a web entrepreneur. In 2015 he acquired PaleoLifeBox.com for $13,000 on Flippa, and in the five months since he’s cut costs by an estimated 35% and added 100 new customers. If you’re interested in subscription box businesses, you don’t want to miss this standout interview!

How did you become an online entrepreneur?

College wasn’t for me. I started off at the University of Pittsburgh, then left and went to the University of Colorado at Boulder for 2 weeks, and then University of Miami for my Sophomore and Junior years — and then I dropped out my senior year. That same year I read the book “The 4 Hour Workweek”, and from that moment on I was determined to make money on the internet.

How long have you been buying and selling websites?

I bought my first website on Flippa in 2010. After financing the acquisition by dipping into my college savings, taking out a loan from my parents, and bringing on a business partner to split the costs, I finally had my first real web venture – True Foods Market. In my opinion, the education I received running that business was far better than any education I ever received in college. Despite the venture not working out the way I planned, I gained invaluable knowledge and experience that I continue to utilize to this day.

Why do you use Flippa?

Honestly, it’s the best marketplace for finding legitimate websites for sale, and it has a much better selection and quality of listings than all of its competitors. Flippa has done a fantastic job curating high-end sites and keeping junk and scammers out. For the most part, the marketplace is made up of a wide array of unique business opportunities being sold by an eclectic crowd of entrepreneurs.

You acquired PaleoLifeBox.com on Flippa, tell us about the business and why it was a good fit for you

Paleo Life Box is a subscription box company that curates new paleo snacks each month — around 7-8 per box — to introduce our customers to new, delicious Paleo snacks at an affordable price. I found the business for sale on Flippa, and I loved the fact that it was a year old and was growing at a steady pace. Additionally, I already run a large Paleo website, and I knew Paleo Life Box could be easily plugged into this site as as a new service offering.

Has there been any major challenges since you acquired the site?

We’re selling Paleo based snacks, and so they are usually more expensive with tighter margins than other similar food. Because of that, I’ve spent a lot of time vetting vendors and making sure we focus on high quality reasonably priced snacks. The thinking is that if we can provide a great experience for our customers, we’ll never have to worry about them coming back for more.

What changes have you made operationally to make the business more efficient?

We started off fulfilling orders and packaging shipments in-house, as in, my apartment (see picture below.) A big shout out to employee Ali Jangbar for being a trooper and fulfilling all these shipments by my side. Luckily, a while after taking over the business we were able to find a fulfillment company who provided cheaper boxes and better transport pricing.

Orders awaiting shipment at David's apartment.

PaleoLifeBox orders awaiting shipment at David’s apartment.

What would you say have been your biggest achievements since taking over the business, and what are your plans for the site moving forward?

We’ve shaved off 35% of our monthly costs by adding a new fulfillment partner and doing a better job of overseeing our vendor program. The site has performed great, and we added about 100 new customers in December without any promotion. We are planning on doing our first big promo this month, and I’d like to get us up to the 2-3,000 customers range within the year. Though we’ve got some aggressive growth targets, we’re making sure that we grow sustainably, so that every customer continues to receive a top notch experience.

What advice do you have for other web entrepreneurs looking to buy and sell websites on Flippa?

Make sure that any company you are seriously considering going after is not doing anything shady, or taking advantage of some sort of web gimmick that doesn’t have a real business model. This means you need to conduct proper due diligence and gaining an in-depth understanding of how the business makes money. Another tip is check Flippa regularly. I check the site at least once a week for websites that fit in with my existing portfolio. Listings come and go quite frequently and you need to pay attention to the market to ensure you don’t miss out.

If you want to acquire a high-quality business like PaleoLifeBox.com check out the top websites for sale on Flippa.

Inside Story: $12,000 acquisition of TheBachelorBracket.com on Flippa

Inside Story: $12,000 acquisition of TheBachelorBracket.com on Flippa

Today we interview Army Airborne Ranger turned web entrepreneur, Dan Anton, who acquired the popular website TheBachelorBracket.com on Flippa for $12,000. You definitely want to catch this interview and pay attention as Dan provides critical insights into how he increased revenue on TheBachelorBracket by 115%, and what it takes to succeed in the world of digital real estate.

Tell us about your education and career in the military

I went to college to study business and computer science, but I always wanted to be a part of something bigger than myself. I was in my junior year of college during the 9/11 terrorist attacks and I made the decision right then and there to join the Army once I graduated. I attended Officer Candidate School (OCS) and had a wonderful 10 year career in the Army as an Airborne Ranger. Unfortunately, during my last deployment I suffered an injury that left me unable to remain in the infantry, and I was left with a tough choice as to what to do with my life.

How did you decide online entrepreneurship was the best fit?

I’ve always loved working on websites and creating things online. I developed my first website in 1995 at the age of 15. It was a very basic video game eCommerce site where I arbitraged video games from a local store and sold them online for a nice profit. Years later after my military career came to a close, I found myself gravitating towards solving problems with software. Specifically, I was fascinated with software that allowed businesses to market themselves online by way of Search Engine Optimization (SEO). To answer your question though, I’m a marketer by trade with a computer science mindset, so online entrepreneurship offered me the best opportunity to earn a living doing something I’m good at, and most importantly, something I enjoyed.

What brought you to Flippa?

I’m always on the hunt for business opportunities where I can maximize profits while minimizing owner responsibilities and time requirements. In my opinion, time is the most valuable currency we have: it buys you freedom to do what you want, when you want, with those whom you want. I also like to diversify my investment portfolio. Sometimes I purchase land and physical real estate, while on Flippa, I purchase digital real estate. Digital real estate can be just as profitable as traditional real estate, if not more profitable. Having used Flippa for going on four years, I can tell you that it is clearly the market leader in this space. If you look at other marketplaces they are nowhere near as good as Flippa in producing quality websites for sale.

Several months back you acquired TheBachelorBracket.com on Flippa, tell us about the site

TheBachelorBracket.com provides a platform for fans of the reality TV shows The Bachelor and The Bachelorette. Users of the platform make brackets similar to March Madness in college basketball, but instead of choosing winners of a basketball game, they choose who they think will be the winning contestants of the Bachelor and Bachelorette TV shows each week.

The creator of the site did a great job being first to market with this concept and as a result it has gained a great deal of popularity, and many people now use the platform to compete against their friends for weekly bragging rights. Major media including ABC, USA Today, The Daily Beast, and NPR have all featured stories about the site, and numerous celebrities have tweeted about and endorsed it.

What made this business a great fit for you?

I prefer to acquire websites that have already been monetized, but are struggling to make it to “the next level.” In this case, The Bachelor Bracket was already making money and it had an established fan base with a large email list, but the owner no-longer had the passion or drive to manage the site and contribute resources to it. All of these factors contributed to my decision to bid, but the biggest factor for me was seeing how much potential there was to grow the business by leveraging my social media, PPC, and SEO skills. Of course, it also didn’t hurt that myself and my fiancé, Allison Burn, were already big fans of the TV shows the site was built around. After discussing the listing with Allison, and explaining the potential, she was equally excited about the opportunity and concept behind the site. We agreed that if we won the auction she would run the day to day operations and player interactions, and I would handle the marketing – which has worked out great.

What’s happened since the acquisition? Any big challenges? Any big achievements?

Admittedly, Allison has done most of the hard work with the site, being very active on social media and helping players with their leagues. Most of what I have done is on the marketing side and deals with driving traffic, user acquisition, and email list management. The biggest challenge we have faced, and the reason I think the creator ultimately decided to sell the site, is that the technology behind it is somewhat lacking. The site is a bit clunky in its interface and the scalability is just about at its threshold. Of course, I knew this was going to be a challenge going in, so I wasn’t really surprised and we are looking at ways to improve the platform.

As far as achievements, I was able to create Facebook Ads which drove extremely targeted leads to the site. Within only a few weeks we grew from around 60,000 players to over 125,000 players. And I didn’t have to spend a fortune to do this because of the viral effect of the ads. I’ve also done some SEO, which has given us a nice boost to organic search traffic. Financially, the site has exceeded our expectations. Google Adsense is our primary monetization method, and prior to our purchase of the site the best reported month for Adsense income was $1,946 in January, 2015. Once we took control of the site we worked hard to improve monetization and in January 2016 our efforts boosted AdSense revenue to $4,201 – a 115% increase on the site’s previous record month a year earlier.

What are your plans for TheBachelorBracket.com moving forward?

Though significant, our plans for the site are actually pretty straightforward and are laid out below:

1. Continue current monetization optimization via Adsense.
2. Rebuild the website with a new and simpler CMS which fans will absolutely love.
3. Continue to build awareness and engagement via Social Media.
4. Build Android and iOS Apps which are linked to the website.

Any advice for other web entrepreneurs looking buy websites on Flippa?

First and foremost, I would only consider listings where you feel your unique skill-set can be a significant value multiplier. Make sure you do your due diligence. One of the most insightful things you can do is to get Google Analytics access to analyze the site’s traffic stats. I always like to look at spikes in traffic or income just prior to the listing on Flippa. Oftentimes, this can be a red flag, so use your best judgement.

In addition to what is mentioned above, I always like to ask myself these 5 questions:

1. Why is this person selling the website?
2. What can I bring to the table to make this site better?
3. Is the site already making money, and if not, why is that the case?
4. Where is my break-even point if I decide to place a bid? (If this is longer than 15 months I typically will not even consider it because things change so quickly and are unpredictable in the online world).
5. Is this worth my time or could I better spend my time doing something else?

Do you have a website like TheBachelorBracket.com that you might like to sell? Apply for a free website valuation from one of our experienced brokers now.

Buyer Interview: 17 y/o MisterPoll.com sells for $21,100 on Flippa

Buyer Interview: 17 y/o MisterPoll.com sells for $21,100 on Flippa

We recently sat down with online entrepreneur Kean Graham, who acquired MisterPoll.com on Flippa for $21,100. Kean gives us an insider’s look at his existing website monetization service, as well as his acquisition of MisterPoll.

You own MonetizeMore, how does that business work?

MonetizeMore is an industry leader in website monetization that combines state of the art monetization technology with a team of dynamic and creative thinkers. We empower website owners and publishers to earn more from their ads. We partner with advertising networks, Google primarily being one of our biggest partners. Then, we also cater to the needs of publishers and web masters who sign up and qualify under our revenue sharing program. True to our name, we specialize in leveraging the power of cutting edge technologies to maximize revenues for our partners.

Why do you use Flippa?

Flippa has the greatest demand and supply of website properties on the net. The sheer volume is reason enough to use the platform, but the support has been impressive, the platform is very easy to use, the free escrow is great, and it is the most trusted marketplace. Although this is our first full website acquisition, we’ve been familiar with and have used Flippa for several years.

You acquired MrPoll.com in late 2015, tell us about the site, what does it do?

MisterPoll was created in 1998. The story goes that the original owner had a burning question, but realized there were no readily available places to post the question to the world. This spawned the idea of building a polling website that would allow people to upload questionnaires publicly and later download the results of the poll into a CSV format. There are an almost infinite number of questions that have been asked over the years, and each poll is classified into subdirectories of polls for higher visibility. Aside from this, there is a forum style message feature attached to each poll to encourage healthy discussions on each respective poll topic. The really good ones are highlighted as Editor’s Choice and linked to on the front page of the website.

From a business perspective, why did you ultimately decide to place a bid?

This is our first purchase. As such, the nature is more on the exploratory side. However, MisterPoll has truly evolved to become a diamond in the rough. At its peak under former ownership, it was generating a significant amount of revenue with high traffic. The entertainment and fascination for polls online has historically had a very loyal following. Interest in websites providing easy to use polling tools is high. Mrpoll.com is an old domain/site that still had a lot of potential but was forgotten buy its owners. This is where we saw the most opportunity. The audience was still quite loyal, the site was due for a redesign, the SEO potential was strong, and we knew with the right management and TLC this could be a big earner.

What are your plans for MrPoll.com moving forward?

Right now, the short term plans include modernizing the website and improving the user experience. Since the site was created in 1998, it’s not yet mobile responsive for smartphones. Also, people or users have accumulated feedback over the years and we have compiled them into a single wish list so that we can tailor Misterpoll’s interface to what the active users truly want out of the site. The goal is to restore or surpass its former glory as a top polling website, add value, increase traffic, and revive the existing community of users.

Any advice or monetization tips for other web entrepreneurs looking buy websites on Flippa?

Maximize the features of Flippa and make informed decisions through due diligence. Don’t hold back with the questions, and don’t limit yourself to the information provided by the seller. Read through what other bidders have asked and read the respective responses from the seller to try to really drill through the details. Get to know the technical specifications, the traffic, the revenue history, the mode of managing the website, the existing challenges, etc.

If the site is only monetizing the content via Google AdSense then there is huge opportunity to double or triple the ad revenues. In those cases:

  1. Upgrade Google AdSense to Google Ad Exchange
  2. Implement a header bidding container to dramatically spike ad revenues.
  3. Add DoubleClick for Publishers to enable ad optimization and many additional ad networks that compete against Google AdSense and Ad Exchange

Most importantly, you need to believe in what you are going to buy. If you are not genuinely interested in the overhaul that each website will require. It takes a lot of effort to do so and you need the inherent motivation to stick with your purchase.

Do you have a high-quality aged website that you might like to sell? Apply for a free website valuation from one of our industry leading brokers now.