How to plan a successful content marketing workflow in just 5 steps

How to plan a successful content marketing workflow in just 5 steps

Gloria Kopp is an ecommerce digital marketer at Academized. She is an editor at Studydemic blog for writers and international students. Gloria is a contributor at Collective Evolution, Template Monster and Big Assignments. Follow her on Twitter: @Gloria_Kopp


 

Content marketing is one of the most important and essential parts of your marketing and advertising campaign which requires an immense amount of planning and organizing to be successful. More and more businesses are seeing the benefits of having a content marketing workflow as it can help you and your team to streamline your processes and focus on achieving quality and results. Most businesses will have a workflow in place already but is it as successful as it can? Today, we’ll explore five key steps you can take when creating your workflow to ensure all the bases are covered and that your content is a success.

Identify Who You Need

Marketing teams can be extremely vast and variable departments with many different roles and job titles, from graphic designers and UX technicians to writers and SEO managers. When planning the start of your workflow, you need to create a list of all the job roles that you want to be included in that campaign. “This will help you to organize and plan who is going to carry out what tasks, whether you need to outsource any parts of the project and how your budget is going to match the project” – says Victor Raines, a Content Marketer at Resumention.

Finalise the Tasks Needed

Once you’ve created a list of the people that are going to be involved in your content marketing project, you need to define what jobs are in needed in order to make the project a success. When sorting out this stage of the workflow, the more detail you include now, the better your final project will be and the fewer edits you’ll have to make. And I mean you can go into an immense amount of detail. In regard to written content, think about the language you’re going to use, the grammar, the style of punctuation, the tone of voice and any information you need to include regarding legal or policy requirements.

Set Your Timeframe

With accurate time management in place in your content workflow, you can effectively manage your content marketing project to ensure everything is done on time and even leaves you enough time to make any changes and adjustments, so your content is ready and perfect for release. “It’s imperative that you remember that ASAP and Yesterday are not accurate deadlines to set your team members and precise times and dates are essential to your team’s success. Remember to include team feedback stages and leave enough time to evaluate your content and make changes” – explains Milton Clausen, a Marketing Manager at Bestbritishessays and Huffingtonpost writer. Don’t forget to make the deadlines realistic.

Creating the Content

Now that everything is organized, it’s time to set your teams up so they can start creating the content itself. With all the information and considerations listed above, this should be a relatively easy task since all the data has been compiled and it’s now a case of piecing it all together. Of course, you’ll need to ensure all of your teams maintain contact, so the style, of say, your images and banners match with the written content itself. Set up team managers to oversee every aspect of the content creation process so you can be sure that a minimal amount of errors and adjustments need to be made. Make your content easy to digest with writing tools like Bigassignments and Oxessays for more information, and your readers will digest it.

Review, Perfect, Publish

Once the content has been completed by the deadline, it’s time to review and make any necessary changes to the content that you need to make. Remember to check out relevant keywords and design aspects to ensure you’re giving the readers what they want. Once finalized, it’s time to release your content to the world and watch the traffic, sales and revenue soar! Don’t forget you can use a thesaurus or professional writing guides, like the ones found at My Writing Way and Australian help, be sure to make sure your language is captivating and compelling for your readers.

Using Online Tools for Creating a Successful Workflow

When it comes to creating your content marketing workflow, there are many processes which can be optimized and streamlined so you can process them faster and more effectively. Here are some tools and resources that can help you do this; Pulse App – budget is a huge part of planning your content marketing workflow, and it needs to be controlled. You can use this app to make sure that all your income and expenses are managed accurately. Trello – this is a collaboration app that allows you to bring all the members of your team together into one easy-to-use place where you can organize all your tasks, goals and communications.Revieweal or Paper Fellows – creating the content itself can be extremely time-consuming, and you may not have the time to do it properly. Instead, you can use writing services such as these to outsource your content creation tasks. Creately – this is a fully-featured desktop app where you can create and generate visual content marketing workflows from scratch Thrively – this is a time and workflow management platform that allows you to manage all aspects of your workflow, including sales leads, invoices and all the data surrounding your content marketing campaign. Academized / Grammarix – a copywriting tool to use when planning and research stages of content writing can drag on much longer than anticipated.

Conclusion

As you can see, when it comes to a content marketing workflow, the whole idea is to get as organized and as planned as possible. The more information and creases you iron out in the initial stages of the workflow, the smoother the entire process will be, allowing you to only focus on the important tasks so you can guarantee the success of your project.

6 security best practices leading up to a sale

6 security best practices leading up to a sale

Author bio

Dan Fries is a freelance writer and full stack Rust developer. He looks for convergence in technology trends, with specific interests in cybersecurity, micro mobility, and smart cities. Dan enjoys snowboarding and is based in Hong Kong with his pet beagle, Teddy. His website is danfries.net.


 

If there is any one thing that is absolutely essential to surviving the eCommerce landscape in today’s world, it’s data security.

 

Too often online businesses overlook data security by focusing more on marketing strategies to gain more sales, but the truth is that data security can have a huge effect on your sales as well (not to mention your reputation).

 

“Roughly 60% of online customers today say that they are wary of data breaches, and if they find businesses with compromised payment systems, they’re simply going to find somewhere else to spend their money.”

 

The most successful businesses right now are learning to incorporate the best security practices that lead up to a sale, and not just security that is a byproduct of their organization. With that in mind, here are the top security practices to follow leading up to a sale:

 

1. Migrating Servers & Content

It’s no secret that content gets migrated all the time, as part of a transfer of ownership or simply for a site redesign. Often a business starts with a server provider that is basic and unable to keep up with speed and performance as the company expands its online audience.

For example, many businesses struggle to choose between a website or blog and then start to outgrow the bandwidth and limitations provided. Making the transition to a larger, more reliable server is always a good thing for growing businesses. Unfortunately, it also comes with some significant security risks.

Imagine losing some or all of your important data in the transition. Or imagine personal customer information getting breached during the migration. As a result, you need to make sure security helps sales by making every migration to a more secure server, where it can be one hundred percent safe.

Microsoft’s Storage Migration Service can you help make the transition the most effectively and with as few of security vulnerabilities as possible. Once all the data is transferred, you can then rest more soundly knowing the information is now stored on a more reliable host.

 

2. Controlling Employee Permissions

The CISO or CSO of an organization is not only a guardian of personal data and keeping the company and its technological procedures safe, but is also a curator and custodian of the overall brand.

Security teams should have their hands in every single detail of day-to-day operations, with the goals of defending company assets, meeting market criteria and compliance, and implementing the right technologies at the right times.

Like a ranking order of a military, your employees should also have different permission levels when it comes to helping generate sales. Not every employee should have the exact same access to your systems.

Only the most trustworthy people should have access to the most sensitive information. Apps like Square Employee Management can constantly let your IT team adjust and monitor permissions.

Keeping control of your back end prevents unnecessary leaks and breaches, leading to safer day to day operations. Furthermore, it becomes a domino effect as it builds trust with your customers, knowing you are reputable and take security seriously, knowing they can trust their personal information with you.

 

3. Integrating to the Cloud

There is a reason why so many organizations have moved to the cloud: the cloud has allowed information, and especially sensitive data, to get stored more securely.

Of course, this is a gigantic element of many businesses that care about safety and security. So if your business has not already made the transition, the cloud needs to be your answer if you want to cut costs and improve security. More than 70% of companies in the U.S. now use some form of cloud software — don’t be left behind, and left vulnerable.

Sensitive information that is stored on a computer is no longer the best method. If the computer gets hijacked, lost, or stolen, then everything is compromised. Cloud-based data is encrypted, making it extremely secure and reliable.

 

Are you looking for a premier cloud service? Dropbox, Nextcloud, Google Drive, iCloud, SpiderOak and OneDrive are among the most popular.

 

4. Compliance and Data Privacy

Due to the massive amount of information that is stored and transferred digitally these days, requirements to keep customers information is not only a thing that any company should do to remain ethical but also a legal matter.

More of the developed world is creating compliance procedures and other regulations that businesses must follow. So you’re also supporting and following the law when you act compliant.

Online forms, for example, are a great means for collecting customer information. However, you need to adhere to certain procedures in order to remain compliant. GDPR and CCPA are two examples of compliance measure that are implemented to help protect consumer privacy.

Depending on the industry you operate in, you may have additional measures you need to take. For example, an insurance company has to notify customers what personal data is being tracked and what is not.

Companies that work in the healthcare industry must stick to HIPAA compliant forms and utilize security practices provided by HiTRUST. Failure to secure sensitive data can end up costing a company heavily, including potentially the closing down of the business permanently. The fines can range from $100 to $50,000 per violation, depending on the violation and the severity of the security breach.

 

5. Implement Employee Security Protocols

What you can control the most about your sales is not external, but rather internal matters. In addition to many of the other security practices that help build a client vs. customer trust, organizations much also build management vs. employee trust where you know every single employee, regardless if they are IT or not, are mindful of the best security practices.

 

Even salesman need to understand the basics of cybersecurity in order to contribute to the overall growth and well-being of the company.

Questions you can ask yourself include:

 

  • What are the best practices for accepting credit cards online?
  • What changes in the online payment technology are evolving and how are you adapting?
  • What are the latest security threats and vulnerabilities that target customer credit card and bank account information?

 

All of your employees need to understand that they are responsible for maintaining security protocols in every interaction. According to a study done by Kaspersky, 46% of the businesses surveyed stated that data breaches only happened after irresponsible employees did not follow security protocols. If there isn’t a protocol in place, this is the best time to implement one.

 

6. Transferring SSL Certificates

SSL certificates are a website’s best friend and when it comes to business practices you need to have one in order to expect any reasonable and logical person to entrust you with their personal or financial information.

When a domain gets transferred it must remain secure either with an existing SSL certification or by setting up a new one. In the first security practice section, we covered migrating servers. This is where it becomes applicable.

According to a report from AccuRanker, SSL is not only a ‘nice security feature’ but mandatory if you want to rank well on Google and other search engines. Google now has mandates that require all websites it lists as having to provide an SSL.

Rankings sometimes get impacted negatively when an SSL certificate is changed or updated. It may result in a temporary drop in rankings for your business, although within a few days it should recuperate. Your web host can also help you troubleshoot the problem if it’s still affecting rankings (and therefore sales).

 

Conclusion

Wrapping everything up, we can see that:

  • eCommerce security must be one of your top priorities.
  • Migrating data can put your data at risk.
  • You need to train your employees on proper security protocols.
  • Not all employees are the same; limit their access and permissions.
  • The cloud is great but can be dangerous if not properly secured.
  • There might be more security compliance codes you need to follow.
  • A website MUST have an SSL certificate for any financial or customer sensitive information.

 

In order to keep sales strong and build up trust with customers, consider all of the security practices listed above and implement them immediately if you have not done so already.

 

While it may seem trivial at the moment, it is better to address these issues before something and/or someone messes up. Unfortunately, the human element leads to too many cyber breaches each year. You can work on reducing that in your company through proper security protocols and training. Now is the time to make sure your data is secured properly.

Instead of loan financing consider a ROBS

Instead of loan financing consider a ROBS

For prospective buyers in the U.S. with substantial assets lodged in a 401(k), 501 (k), IRA or other retirement fund, Rollovers as Business Start-Ups (ROBS) may provide a means of financing with some very significant advantages.

When we say ‘substantial’, that means a minimum of $50,000 to roll over. Otherwise, the set-up and monthly maintenance costs for the quite complex ROBS arrangement will be too great a proportion of the investment to justify using this scheme.

However, for significant investment amounts the costs are entirely viable and quite advantageous. Set-up fees paid to an experienced ROBS provider are normally around $5000 upfront, with an ongoing annual administration fee of up to $2000. Legally speaking it is actually possible to do all the work yourself, without using a ROBS provider, but that would be foolhardy with many IRS and DOL compliance complexities ready to trip you up.

In fact, the steps are much too complicated to cover comprehensively in an article such as this one. However, here is an introduction to the world of ROBS, what it is and basically how it works.

Age is no barrier

You don’t have to be any particular age to roll-over funds from your eligible tax-deferred retirement account. It doesn’t matter how young or old you are. You just need to have the funds in credit and then work systematically through the rollover process. The great advantage is that this is not a loan at all, so there are no loan fees and no interest to pay. At the end of the day, it’s your money. You are simply accessing it for business investment purposes. The funds cannot be used to service personal expenses or to acquire purely personal assets. ROBS is for business investment only. As one potential source of finance to be considered, it can be used in parallel with other financings, including loans

In essence, you will be rolling over your money from one retirement fund into another new one, which your business will set-up. If you are buying an existing business you will put the necessary structures in place for the roll-over prior to the transfer of the business. The modest set-up costs cannot be covered by the ROBS itself. You need to cover these separately up front.

How does it work?

The first step is creating a C corporation (C-corp). This is obligatory and cannot be circumvented. However, this part is actually very easy and quite inexpensive, although specific details will vary slightly from State to State. The more complex step is then setting up an employee retirement plan, most commonly a new 401(k), for the new entity. At this point, you roll over the amount you have decided on from your existing personal 401(k), 501(k) or IRA into the new corporation’s retirement plan. The plan purchases stock in the C-corp, acquiring a shareholding on behalf of all employees, as will be explained shortly, and that purchase amount is released as your business capital. The ROBS rollover is now completed. There is no loan of any kind involved to repay. Of course, the retirement fund earns its share of the profits for future distribution and takes its share of any hit if the business loses money.

In the next stage the C-corp, of which you are the part-owner and also technically an employee, uses the capitalization from the ROBS to build a new business or buy and develop an existing one. The funds can be used for any normal legitimate business purpose, but not for personal expenses that only you benefit from and not for over-payment to yourself of any inflated management or director fees. In fact, any salary payment to yourself must not come from the rolled-over funds directly but must come only out of operating expenses. As we said, it’s your money – but in return for the release of investment funds, the new C-corp retirement plan retains its shareholding in the business and receives its share of all profits after reasonable expenses. The retirement fund will be a significant or even the major shareholder (depending on what other financing sources were used) and as director, you are required to the best of your ability to operate the company to the financial benefit of the fund and its members. You will be covered by the C-corp retirement plan and profits accrued by the fund will ultimately benefit you when drawn down.

Administration of this complex legal arrangement is demanding and really needs to be outsourced to an expert ROBS provider, although this is not legally mandatory. Ongoing monitoring for IRS and the DOL, and other statutory compliance including managing the annual IRS Form 5500 return is definitely no work for the business operator. However, the fees for this administration are actually minuscule compared to the loan costs on a comparable amount of financing from traditional loan sources.

Remember it’s still a retirement fund

ROBS advantages come with some complexities. One of these is that all employees of your new business have the right to join the C-corp retirement fund which you have set up. Note that you yourself must be classified as an employee managing or directing the business. There is no legal specification of the number of hours you must actively work on the business or how much you may pay yourself from the business operation, except that payments to yourself must be deemed ‘reasonable’. Otherwise, they will be treated as a ROBS prohibited transaction. This means that using a ROBS arrangement may not be quite as suitable for buying businesses with a ‘passivity premium’ because of requiring very little owner presence or investment of time.

All employees of the business will have the right to join the retirement fund and legally must be invited to do so. The ROBS provider routinely oversees this notification as part of the ongoing monitoring of the arrangement. For smaller businesses, this is unlikely to be an issue as the definition of ‘employee’ is quite restrictive. Contract service providers and casual workers are not covered at all. Eligibility varies slightly from State to State but essentially an employee must be at least 21 years of age, have worked for the business for twelve months or longer, and have worked a minimum of 1,000 hours during the preceding year. Processing the employee contributions and employer liabilities under the plan is quite onerous and is best handled through the ROBS advisor. However, many smaller online businesses will actually have few or not even any additional employees.

Winding up a ROBS arrangement

Often people enthusiastically enter into an arrangement in the excitement of a new business venture without working through what the eventual exit will entail. With a standard business loan, with all the associated costs and often punishing interest rates, paying out the loan when the business is eventually sold is very straightforward even if financially penalizing.

By contrast, exiting a ROBS provision is inexpensive but a little more complex. If the business is sold then the C-corp retirement fund as a shareholder receives its due share of the sale price, minus funds required to wind down the business and pay out existing liabilities. The retirement plan is then wound up and its assets distributed proportionally to all employees who have contributions in the fund. As the business owner and director your own closing balance in the fund is simply rolled over into a new or existing personal IRA for your (highly tax-effective) benefit. Essentially, through ROBS you have used your assets in an eligible retirement plan to finance business for as long as you operate the business, maybe for many years. At no point through this arrangement have you taken a loan or drawn down cash, and hopefully the ROBS has saved you lots of money.

However, it would be remiss in this article not to cover the implications of a less positive scenario in which the business makes a loss or even totally folds. Simply put, if the business has lost money and is sold for a lesser value than it was set up or acquired for, then the retirement fund and all of its beneficiaries, including you, take a hit. In the event of a total business failure, the assets you originally held in your original retirement plan will have been wiped; but as the ROBS is not a loan there is no financial liability to repay. Formally unwinding the ROBS must still be done according to law and the C-corp retirement plan is then closed out. Any other employees covered by the plan must have their situation and options explained to them. The ROBS provider would attend to this.

ROBS presents a positive opportunity

The ROBS scheme, while it may sound a bit daunting from the explanation provided above, is actually a very innovative business-backing initiative. It enables entrepreneurs to access money which is locked away in a retirement fund for business ventures, without the burden of normal business loans and with the prospect of strong profit returns on personal investment.

Start-up businesses and online businesses which have been bought and built up using some capital from ROBS arrangements actually have a significantly higher success rate than businesses relying more heavily on business loans for the primary financing. This may possibly be because business buyers who are backed by both retirement fund assets and the sophistication to understand the ROBS provisions are likely to have the capacity and the necessary perseverance to develop financially successful business outcomes.

ROBS arrangements are not for everyone. If you have $50,000 or more locked away in eligible retirement plan assets, make some time to talk to an expert ROBS provider. A substantial one-off first-time advisory consultation is generally offered totally free and without obligation. Be aware that the adviser will have a vested interest in talking up the arrangement, but you can always walk away. It’s a fascinating and potentially highly lucrative financing option to explore.

 

QuickBooks Online is now integrated with Flippa

QuickBooks Online is now integrated with Flippa

With Flippa you can now connect your financial data. This can be done by uploading documentation or effective immediately, customers of QuickBooks can ‘one-click’ connect. Assuming your business is in a good operational state, there are two main determinants to a sale – price and financial health. As it relates to financial health, this is about giving a prospective buyer comfort in what they are acquiring. Think of it like buying a used car — one wouldn’t spend the money without first looking under the hood, viewing accident and incident reports, and taking it for a test drive. Viewing your financial data is analogous to taking a car out for a test drive.

Quickbooks is one of the leaders in this space and we are delighted to announce our integration. With this service, Flippa is making it easier to list and faster to sell.

 

So, how does it work?

 

  1. Start Selling with Flippa
  2. Merchandise your business
  3. Look out for the Quickbooks connection

 

Once you have connected the following will auto-populate:

  • Annualized Revenue and Cost data
  • Prior 3-month performance as a means to assess your current state of operation
  • A P&L covering the prior 12 month period

 

Why is Flippa doing this?


It’s quite simply the most important verification point when considering a business’s value. We know that businesses with access to verifiable financial records sell faster and are more trusted.

Flippa’s integration with Cloud accounting software is an industry first. Buyers can now benefit from increased transparency into financial verification to assess the performance and viability of a business prior to engaging in conversation with sellers. With this integration, sellers can now connect and reveal their financial information to buyers much faster, with less work.

Check out the video tutorial below for more information.

 

7 eCommerce email marketing tips to increase your conversion rates

7 eCommerce email marketing tips to increase your conversion rates

Author bio - Emil Kristensen

Emil Kristensen is the CMO and co-founder of Sleeknote: a company that helps e-commerce brands engage their site visitors—without hurting the user experience.


 

Emails are the best way for e-commerce stores to interact and engage with their customers. You have a special opportunity to entice new customers and revive previous ones in order to make more sales.

The question is: are you getting all you can out e-commerce email marketing?

We’re going to dive into 7 different methods you can use to boost the productivity of your email marketing campaigns, and ultimately increase your conversion rates.

Use these 7 eCommerce email marketing tricks to boost sales

 

1. Be friendly and personable

In a brick-and-mortar store, interactions with shoppers are essential to nailing a sale.

An e-commerce store may lack that direct human interaction, but it can use the language in its emails to create a connection with customers.

So, when writing your e-commerce email marketing campaigns, make sure to use a friendly, personable voice. Imagine you’re writing to a real person, have their face in your mind, and write as if you’re talking to them one-on-one.

This friendly attitude will shine through in your emails and will help people to see your brand as something made up of real people, not just an impersonal business name.

 

2. Create a subject line they can’t resist

Did you know that 35% of people open an email solely based on the subject line?

That means you need to create a subject line that pops.

Personalization is key, so try to always include the name of the recipient in the subject line.

Also, keep your subject line short to be mobile-optimized: only four to seven words fit in the subject line on the average mobile screen.

With limited space, you’ll need to choose those words carefully. Make sure to use words that pop, and A/B test your subject lines to see what works best for your audience.

For example, just adding the word ‘New’ to your subject line can increase open rates by 23%.

 

3. Balance design with simplicity

Obviously, it’s important not to overwhelm your email subscribers with too many design elements. Simplicity is key.

For example, if you’re sending out offers, try to focus on just one at a time instead of pasting five or six pictures all together at the top of the email.

Check out how Nike does this with their simple, focused emails:

On the flip side, try to include more design in your transactional emails. These emails are a goldmine for your marketing strategy since people are more likely to open and engage with them.

So, remember to include your branding in transactional emails, and add some personality. For example, when an order is shipped, add a happy GIF to that email.

 

4. Get customers to ask you for emails

People need to have a reason to let your emails into their inbox. So, let them sign-up to your email list at every possible opportunity.

For example, let’s say there’s a product you’re selling that is currently out of stock. Allow customers to opt-in to your email list here, and get an email notification when the product is back in stock.

Also, transactional emails are a great place to include opt-in opportunities. Give them a little incentive, such as free shipping on their next purchase, and convince them to sign up for your email list.

 

5. Hit them over the head with attention-grabbing CTAs

Just like the CTAs on your website, the CTAs in your emails must grab the attention of readers and convince them to click.

Sometimes, a simple change in language can help. For example, you can add a sense of urgency by using the word ‘now’ in your CTA (i.e. Shop Now, Buy Now).

Also, make sure your CTAs don’t blend into the background of your email. Make them visible, but without overpowering the rest of the content.

See how Revolve does this with their email CTAs:

 

6. Strengthen your abandoned cart emails

Sending an email (or emails) after a shopper abandons their cart can increase your chances of nailing a sale. In fact, 35% of those who click into abandoned cart emails end up buying something.

But only if you do it right.

One great way to strengthen your abandoned cart emails is to remind users of how much other people have enjoyed this product.

To do so, include ratings and reviews for the products they abandoned right in the email. That will build trust in your products and may convince them to complete the purchase.

Check out how Adidas does this with their abandoned cart emails:

 

Another trick to improve your abandoned cart emails is to include a discount. In fact, the subject line “15% off purchase” got an average open rate of 48% according to one study.

 

7. Entice existing customers to purchase again

Loyal customers are your bread and butter, and you need to do all you can to keep them coming back.

Once again, transactional emails are a great way to do this. Since transactional emails get 8 times as many opens as regular marketing emails, this is a great place to insert offers and try to upsell your existing customers.

For example, after a purchase has been completed, why not include related items in the ‘Order Confirmed’ email? Or, in the ‘Order Shipped’ email, you could add a 15% discount on their next purchase.

Another way to reactivate previous customers is through automated campaigns. For example, let’s say someone purchased from your store a few months ago but hasn’t purchased again. They’re still receiving your emails, but it seems like nothing is catching their eye.

So, set up an automated campaign that sends a reactivation email to that customer at regular intervals.

 

Use this email to remind them of why they purchased from you in the past, and offer a discount to show your appreciation.

Conclusion

Your e-commerce email marketing strategy can win you loyal customers who keep on coming back for more.

Following these strategies, you’ll develop email marketing campaigns that engage readers, draw them to your website, and convince them to purchase.

Why sellers sell a profitable website

Why sellers sell a profitable website

Author bio - Jaryd Krause

Jaryd Krause CEO & Founder of Buying Online Businesses not only runs the Buying Online Businesses Podcast but spends his time travelling the world and teaching people how to buy websites that are already making passive income. For more info on Jaryd and his mission you can follow him by searching his full name on social or check out his website at www.BuyingOnlineBusinesses.com


 

There are so many great website businesses out there for sale that are making passive income with very little work required to run these website businesses. But why on earth would some sell a profitable website?

This question is far from new to me. As a matter of fact, almost every time someone asks me to explain what it is that I do and how I help people buy websites, this question always follows.

I totally get it though, because when I first saw websites for sale and the amazing returns that can be made from them, even I questioned it. Although the more businesses I bought and the more sellers I spoke to, the greater my understanding was around this question.

To answer the question I always like to relate website investing to property investing. Because when you buy a website business, what you are doing is simply buying digital property that makes money rather than physical property that makes money.

Which means the same reasons people sell a property investment applies to the reasons in which people would sell a website business.

Realistically though the seller wants to sell their profitable website because they want out and underlying that there are many different reasons depending on the website business, the person and their situation which we will dive into throughout this blog.

Is the website business failing?

Let’s get the scary one out of the way first because it does create a lot of skepticism around buying websites. It’s also quite normal to think that if someone is selling a website or anything for that matter there must be something wrong with it, right? And to be totally honest and addressing the elephant in the room, people certainly do sell websites because their website is failing.

Which is why I spend so much time teaching people how to conduct rigorous website due diligence to ensure they can tell the difference between a failing business, a business that is not failing and what opportunities are available to change and grow a business that does have work needed to be done to it to build it back up if it’s struggling slightly.

So the answer is yes, people do sell websites that are making a profit but are failing in different ways and if you are a seller knowing this then valuing your business fairly will allow you to sell your business much quicker. However, in my circumstance and for anyone who has learned how to grow websites, this isn’t such a bad thing knowing some websites need work. It’s the exact opposite and seeing some of these types of website businesses for sale can mean great opportunity.

Did they build this website to sell it?

Have you ever seen a website for sale that has only been around for 6-12 months and some times even less, but the business is making a good income. For example, it could be a business that was started just 6 months ago but is making around $2,000 per month?

I see these all the time and when you get started on your journey to buying websites you will start to see this too. And I think it’s good, it’s actually a strategy that some people use to build their wealth and grow an online business empire. What they do is they have learned how to get really good at starting websites and making them profitable in a short amount of time.

I like this because starting a website to make money online or any business for that matter usually has to pass the 90% failure rate that all startups face. This is what led me to buy websites because I found it smarter and easier to buy websites where someone else has done all the hard work and the business is making a profit before I even buy.

Which means another reason that people sell websites that are already making a profit is that that is their strategy. They start a website build it up over a few months, usually 6-12 months or a little more and then they sell it and make a good profit from doing so. The crazy thing that people may think is that the person who started it, is cashing out and getting more money back than they put in and whilst that is very true I believe it is also very fair.

Because there is a certain skill in starting a business and to get it to a point where it is profitable and easy to manage and there are certain time costs that these people put into building the business in which some people can forget to factor in. In fact, the more people that start website businesses to sell them the better, because it gives me so many more great opportunities and investments to choose from.

 

Can the owner keep the business going and growing?

We have all been at this point before whether it be in business or life. Where we get to a certain level of success and we don’t know how to keep growing and achieving new heights. And no matter how hard we try, we keep doing the same thing we have always done and wondered why it’s not working.

The same goes for websites businesses and their owners. I see this often where I speak to sellers and they really do love their business and they want to see it succeed and grow even bigger than it is when selling. However they don’t know how to do it, they don’t either have the time nor do they have the dedication and energy to keep pushing the business to new heights.

In these cases, I find these sellers certainly are sussing out the new possible buyer just as much as the potential buyer is sussing out their business. The reason for this is because the business the seller has built, grown and created is their kind of like their ‘baby’ in a way and they want to ensure it is going to safe hands.

These sellers can be emotionally attached to the business in different ways and knowing they have put so much time, money, effort and energy into their business. Having it going to a great home really is just as important to them as the money they receive from the sale.

 

Does the seller need the cash & what for?

People invest for all different reasons and I always come back and relate website investing to property investing. You have people that invest in property hold onto it and you have people who buy, renovate and then flip those properties.

Just like property investing, people do the same with websites investing. Some people do want to buy those websites we have already talked about that are failing and need work or buy websites where the owner hasn’t been able to scale it. And they then grow those websites and either flip them or they grow it and hold onto it for a while and then eventually want to sell.

All in all most people do sell their websites to cash out and spend their money wherever it is they wish. I once nearly bought a birdcage business off someone in America who wanted the money from their website to go to a college education. Another seller I talked to wanted to sell their website so they could afford surgery.

Whilst some people want to cash out and buy things, other website investors I have spoken to honestly want to sell so they can take their money from the website sale and re-invest it into another project.

It certainly is great to know why websites sellers do sell profitable websites. Although, what an even more important thing to know is how to perform great due diligence. This way you can ensure that no matter the reason they are selling you can detect whether the website is a good investment or not.