Digital Sport Publication

Digital Sport Publication

Founded in March 2016, this company is a 4-year-old magazine and sport science resource with over 1800 active members. Over the journey, the magazine has become a highly authoritative voice’s in the industry and is trusted by sport scientist from Chelsea FC and the New Zealand National Rugby Team. Our company has found favor with its members by providing curated, premium content that has been reviewed with their internal team of qualified sport scientists. This enables readers to spend less time searching through journals and websites, and more time getting athletes the results they deserve.

There are over 1,000+ new and relevant sports science studies published each month. It’s nearly impossible for practicing sport scientists to stay up to date with the literature. Our editors and contributors narrow this down to one simple publication: The Performance Digest. The performance digest is then delivered monthly in an eMagazine to the global readership and contains 19 research review articles, summarizing the latest key Sports Science research. SFS was founded by Owen Walker MScD CSCS . Owen was was formerly the Head of Academy Sports Science and Strength & Conditioning at Cardiff City Football Club, and an interim Sports Scientist for the Welsh FA.

See The Listing On Flippa!

A transcription of the interview is below for your convenience.

– Hey everybody, this is Ben with Flippa. I am here today with one of our fantastic sellers. This is Owen with a company called Science for Sport. They were founded back in early 2016. They are a four year old magazine at this point, focusing on sport science, everything related to the athletic abilities of the world. They currently boast around 1,800 active members, and over their entire journey, the magazine’s really become an authoritative voice in the industry. It’s been trusted by sport scientists world over places like Chelsea FC or the New Zealand national rugby team. They really create something interesting by curating a lot of premium content that’s been reviewed by their internal team of sport scientists. Enables readers to spend a lot less time searching through journals, websites and getting athletes exactly the results that they trust and that they deserve. So Owen, if you wanna just take a second, introduce yourself, where your background is and how you came to start this company.

– Good, well, good. So I’m basically to roll you back a little bit, 2010. I went to university to study what effectively his undergraduate degree in sport science. And as I was going through, I basically did my undergraduate degree and a master’s degree. And as I was going through, this is when the idea started formulating in my head. So there was no good place to go to get quality information that I needed to do my essays or for the internships that I was doing. And then really, I got a job at a Premier League football club and we had to make some big decisions, one of which was spending $80,000 on GPS technology for the players to wear the trackers and stuff. And so, a big decision to make. I needed to do more research on the actual technology itself. What I did was went away and like everybody pretty much do, try to look online to find good, robust, concise, and that is an important kind of word to use, as well, concise information about this sport science, kind of technology, any of the modalities, whether it’s ice baths and things like that. And what I was hit with was crickets. Really, there was nothing, The only things you could find were behind paywalls of academic journals. And even if you could get access to them, they were too complicated. Lots of jargon, really boring, like conflicting because if you got a randomized control trial, they might conflict in terms of information. So you always need to find systematic reviews and meta analysis. And we were just like, this is far too complicated for coaches working in the field. So what we did was kind of digestible information and decided that we needed to put it onto a website where coaches could just access anytime, anywhere and get actionable information they needed to do their job. And so really, that’s where the journey began was 2010 onwards. And then, we launched this idea formulated, I started working in sport and like said, like you said, sorry, we launched in 2016. So it was formulated in my mind. It wasn’t a construction process that entire time ’cause I was working, and I took the time off. I resigned from the job to build Science for Sport and here it is today.

– Yeah, it’s amazing. It’s doing really well. I know, kind of numbers that you’ve got posted just on Flippa, I mean, just the following itself is pretty, it’s a pretty huge magnitude. Over 230,000 Instagram followers. To me, that just speaks for itself. Like that’s such a hard thing to amass organic following like that, people who really care. And I’m curious, I know you’ve pointed out a big point of the company and the information that you put out is curating this concise sport science information. How are you doing that? What kind of team do you have around you that’s putting that information together?

– Yeah, so what we did was build a team of freelancers and contractors. People who work as experts in the actual field. So these are coaches working at the highest level. And so, what we do is we get them to work kind of with us, I’m not gonna say for us, but with us to help bring this education to coaches. They source the information. We have our information sources, the academic journals. And then what they do is they have a pre structured template, and they digest, they read through the studies, digest the information, and then kind of spit it back to us, if you like, in a document with our expert information. And then, our chief editor translates, puts that into the magazine, the PDF digital magazine and it’s done. So we use the experts source and digest the information, a chief editor curates it and publishes it.

– Sounds easy, hopefully it is. I am curious.

– It’s joyful, isn’t it?

– Yeah, I mean, how much time are you actually spending on the business, or is there anyone else who is a primary partner in spending a lot of time in this business, how does that work?

– I always love that question because it’s, kind of clear as mud in a way. You gotta you got always got to decide for it. So I spend anywhere from 30, 35 hours per week on the business, but 90% of that is growth related at 10% is operational. You know, so operational being like, just general day to day tasks, answering questions from the team, making sure your systems are running smoothly. And yeah, and the other 90% is all growth related. And I would say that, that structure wise 90, 10th is only like as started happening maybe, we’re on November 2019. So was that three months ago? So over the last three months, my role really has been entirely growth related. And that’s where we’re project like up projections for this era. Kind of a doubling in revenue and stuff, but obviously that’s, on us to grow it.

– Yeah, of course. Can you expand on that a little bit by growth related, I assume you’re speaking of marketing tactics, or is that more content creation or what’s involved there?

– We’re gonna release two new products. This is the idea anyway, so we’re releasing another subscription products. Is at the same old digital info product information. It’s just like, content behind a paywall. And we’ve got a content production system putting together for that Interstellar, like a course, an online course that I’m putting together. And also it’s related to like said more marketing in sales. So increase in lead generation, and increasing the conversion rate of those leads. And also like partnerships and sponsor opportunities as well. So for instance, in order to increase lead generation we’re gonna release a podcast, an open access podcast right to the world is free. So that will increase our kind of following, social following. And then we’ll convert those into emails and then into free trial list and then free trial list into paying members. And then what we do is to cover the cost of the podcast we bring in a sponsor because like you said, we’ve got it as our Instagram grows by that 3000 followers per week right now organically nothing paid like unless genuine followship. So we’ve got a lot of big companies that wanna access our stuff. So we’ve done deals with universities as partners, sponsors partners when were Calpol, or the world’s leading technology company in wearable technology, sport science. And we’ll leverage partnerships like that to cover podcast to cover the cost of the podcast, and use the podcast to generate leads to bringing customers. So yeah.

– Yeah that’s amazing. And it makes so much sense because it’s such a, you have such a specific niche that you’re covering, but it’s really like a high spending power niche people who are, you know, top level athletes or top level university athletes and nothing else who really trying to get to that next level. So it’s somewhere that I would imagine any of the large sports related companies in any way, whatever they all would be interested in, kind of advertising here. And that’s really cool about the podcast as well, because I can definitely see this becoming this whole. Just, I mean, it’s just content everywhere. One day, maybe we’ll have a TV show, who knows.

– It’s funny you say that ’cause, you know, like sport sciences. I wouldn’t say it an emerging industry anymore. It’s almost an established industry now, but it’s still, like in its infancy, like, you know, it’s expanded, it’s blown up quickly. And as technology improves, and artificial intelligence improves, it’s only gonna get bigger and bigger. And you talked about a TV show. I’m not not sure if you ever saw it, but ESPN Sport Science. It was a TV show here in the US and around the world, that blew up basically because people love to see the science behind sport and behind the best athletes. And so that I mean that program sees now but it’s again, still a prime opportunity, where Science for Sport is, is literally as pretty much an industry leader in sport science. And so the potential to move into that space and be the world leading sport science educational platform for all levels, not just coaches, we’re talking athletes and just general population in terms of education. We’re in the prime position to do that.

– Yeah, it’s incredible that you’ve built in honestly not that long of a time, although I’m sure it seems like ages for you. I’m curious. It’s not I mean, you have so much on the table already, but do you see any other growth opportunities that you’re maybe not working on that you would suggest to a new owner to take under their wing and they took this company over?

– So pretty much we’ve identified the main areas for growth. We’re basically now tackling those like that it only makes sense. So we’re gonna make those priorities and those are increasing the average order value, increasing the product range to serve a bigger aspect of our audience, basically, serve more of our audience, leveraging sponsors, and partnerships. Those really are kind of the big three is and kind of increasing the conversion rate and leads really so we don’t run any like ongoing paid advertisement in terms of Facebook ads or anything. So again, that’s a big opportunity to build like a self liquidating offer. And obviously, then, yeah, scale it in that regard. So all the big growth related items you’re talking about, we’re now, since we now completely systemize the business, this is our objective for 2020. Though we’re looking at it realistically, this company will be worth a hell of a lot more in 12 months time based on my projections, of course, that’s where it is. So this is a prime opportunity if you are interested in getting the business right before it triples in Bali.

– Yes, a chance to get in on what can be literally, like a sport science empire.

– Genuinely yeah.

– It’s honestly one of my favorite listings right now on Flippa. I think you’ve got something really spectacular and I think the right buyer is out there. And they’re gonna be they’re gonna be getting an amazing deal because as you said, the growth potential is truly fantastic on this. So I just wanted to thank you, Owen, for joining me today. It’s really been interesting. I will of course link to your listing on Flippa below this video. So hopefully, if you’re watching, you become a little bit curious on what you can do with Science for Sport. Thanks, Owen.

– Thanks very much, mate. It’s been a pleasure.

Traigo Tu Compra

Traigo Tu Compra

In 2016, the founders of TraigoTuCompra realized they were often transporting otherwise unavailable or expensive products for friends and family members living abroad in their luggage. They recognized that asking friends/family members to transport products was bothersome and would often come with a delay. They also recognized that hundreds of individuals travel daily with idle suitcase space.

The solution? A platform which allows people to buy products abroad in a simple, safe and economical way thanks to qualified travelers, who give up available space in their luggage and transport orders in exchange for a reward. Traigo Tu Compra removes the need for buyers to use expensive couriers or bother friends and family with requests to transport goods.

See The Listing On Flippa!

Tell us a little about yourself and your website?

My name is Marcelo Machuca, I am an Uruguayan Public Accountant and after having worked at top international consulting firms (like KPMG and BKR) for 20 years, in 2014 I decided to found, a digital content site that had more than 50 million visits and almost 400,000 followers on social networks until I decided to sell the business in 2016 – through Flippa – to US investors. 

In 2016 I lived in New York with my wife and each time we travel to LATAM (to Argentina and Uruguay), we loaded our bags with orders for family & friends… and we did it for free! Why this happens? Because buyers throughout all LATAM do not find certain products or they are too expensive locally.

Therefore, in 2017 we decided to launch, to connect buyers who need products from abroad with travelers, who transport orders in their luggage in exchange for a reward.

We did an investigation and identified that Cross Border Market in early 2017 exceeded $100 million dollars in only LATAM and USA (today exceeds $160 million) and on the other hand, we only found a single strong competitor acting in the region such as So, in April 2017 we decided to invest in the development of the Traigo Tu Compra platform and in August 2017 we were already in a position to launch.

The business has not been around for very long and you’ve found almost immediate success. How have you marketed the product and where are your customers originating from?

At the beginning of the project, during the final months of 2017, we decided to launch the platform promoting the opportunity to buy abroad through travelers, exclusively among our own contacts and friends (through email & WhatsApp), although also incorporating orders that were spontaneously generated through our platform, as it began to rank in the Google searches. Our main customers were from Argentina and Uruguay.

Together with my wife and a friend, we traveled several times to Miami and thus delivered the first 200 orders with total success. The rewards that we obtained (added to the 10% commission) compensated the travel costs, and that travel tests were extremely useful to accumulate experience, adjust details, as well as to make financial arrangements in the United States as the opening of our first Bank account.

During 2018 we continued to deliver orders in a similar way, traveling the team of founders from Argentina / Uruguay to the United States although already alternating with our first spontaneous travelers who registered on the platform.

In August 2018 we received financial support from the Ministry of Production of Argentina that provided us with $5,000 USD, of which we allocated  80% to the development of a Mobile App for iOS, and the remaining 20% ​​for specific marketing actions mainly on Instagram and Facebook.

In 2019 we achieved an alliance with Viasendo (a Uruguayan courier agency that consolidates, stores and delivers packages inside the USA) that allowed us to optimize the process of buying and delivering orders. This alliance allowed us to consolidate an alternative business model that consists not only of earning money through the commissions generated by the intermediation between buyers and ‘spontaneous’ travelers, but also earning money (between USD $1,500 and USD $2,000, net of travel expenses ) product of the trips made by the Traigo Tu Compra’s team (also adding external travelers hired when necessary) and delivering orders for clients principally from Argentina and Uruguay.

During 2019 we also received interviews from the Uruguayan and Argentinian press and the published articles allowed us to gain clients and reputation quickly in both countries.

How does your business make money?

We make money in two ways:

10% commission over $ transaction

2) In some cases we contract travelers and pay their travel expenses in order to obtain not only commissions but also revenue from rewards .


How much time each week are you currently spending on the business?

Almost the entire process is automated: all you have to do after the agreement between buyer and traveler is finalized, is to be aware of the status of each order on the platform.

Payments are automatically processed by PayPal: when the traveler delivers the order, the buyer confirms receipt on the platform and changes the order status to “delivered”, and at that time you must manually transfer the money to the traveler through PayPal. This activity, as well as customer service, will not take more than 3 hours a day. 

However, it is important to highlight that in this instance to give movement to the business and considering the lack of funds for marketing, the business owners are traveling monthly to the United States to buy and deliver orders which implies more work hours.

Why have you decided to sell the business?

TraigoTuCompra needs capital to finance marketing actions that will allow the business to expand and at the same time reach an equilibrium point that includes compensation for the owner and for future employees.

Because I don’t have those necessary funds, nor have I been able to get them, and the best thing for the business is a new owner who has those financial possibilities for himself or with potential investors.

What would someone need to do or know to continue operating the business?

Traigo Tu Compra needs some capital to finance marketing actions that allow the business to expand, to be massive, and thus reaching an optimal financial position. So, the best thing for the business is a new owner who has those financial possibilities for himself or with potential investors, to sustain this growth.

if the new owner does not have extra funds or doesn’t have access to potential investors, he can also continue managing the company as I have been doing, with a slow but sure growth. And even if they wish, and following my instructions (I give 30 days free support!), the new owner can also act himself as a Trago Tu Compra traveler and earn revenue from commission and rewards, delivering orders from USA to any country of LATAM.

Can you list a few growth opportunities for a potential buyer?

  • TraigoTuCompra is a global company: anyone from anywhere in the world can make cross border shopping not only in the USA, but also in any country at Europe, Asia, or even LATAM. We started exploring the Argentine and Uruguayan market because we identified a great potential in purchases from the USA mainly. However, there are other markets such as Chile, Peru and especially Brazil, with immense potential to explore and grow the business. Cross Border Trade market reaches USD $160 million at LATAM & USA and USD $1 Billion GLOBALLY.

  • Make agreements with Amazon to obtain income derived from its Affiliate Program.

  • Sign agreements with travel agencies to create a network of frequent travelers

  • Offer buyers the possibility to buy in installments and thus obtain profits from accrued interest
  • Millions of Latins who permanently or temporarily reside abroad want access to national products. (Examples include yerba mate, wine, dulce de leche etc) in their country of residence. Access to these products is difficult and if possible, they have a high cost. Family trips are also infrequent. So an opportunity of growth is to boost the business through marketing actions aimed at exploiting this niche market
K-Pop Drop-Shipping site

K-Pop Drop-Shipping site

Kpop Drop-Shipping eCommerce Store

Check out the live listing here:

This K-pop site is a fully automated drop-shipping eCommerce store dedicated to the worldwide phenomenon that Kpop has become. Selling everything from tour merchandise and shirts to branded jewelry to branded airpod chargers, they have been profitable since their very first week and are excited to sell the business to an entrepreneur who can continue to build upon their strong social media following and sales.

Tell us a little about yourself and your website?

My name is Reinis, I am 30 years old. When I started my Kpop store I was already running 4 drop-shipping websites and a few Affiliate websites. I didn’t know anything about K-Pop before. One day I was going through competitors stores and saw one K-Pop store. I did research and found out that there is a huge amount of hype about K-Pop on Instagram. So that was a green light for me that this was a good niche. So soon I opened a store. 

How and where is the product sold on your website made and how does the order/shipping process work?

The website is an automated drop-shipping website. I source products from a private supplier. The supplier gives me a price list and product images and I upload them to my website, write my own unique descriptions, add my own pricing and they are good to go. 

When I get sales, I make an excel file with customers’ info (product, customer address, etc info) and send it to my supplier. Then she sends me the bill, I pay for it and then she sends products directly to my customers. 

How have you marketed the product and where are your customers originating from?

The main traffic source is Instagram as I am buying shoutouts from large fan pages. Many of them have more than 1 million followers. The second-best traffic source is organic Google traffic. Lately, I have had pretty good traffic and sales from Google search. Another traffic source is my Facebook page and Pinterest page. I only generate a few sales from my email list, but I am not sending messages as often as I should, so there is plenty of space to improve.

We have customers from all over the world, but most sales come from the US, Canada, and Europe.

How much time is spent on the business?

It takes between 20 minutes up to 1 hour per day. I am the only one working with this website, I do everything myself. Several things are automated. Social media posting is automated. There is nothing much that needs to be done. Send a few shoutouts and see the sales come in. Then process the orders and the rest is done by the supplier. 

Why have you decided to sell the business?

I am selling all of my drop-shipping businesses including this website because I want to focus 100% on my affiliate businesses. The drop-shipping model doesn’t take much time, but running several websites at once does eat up my time. Also, I need more cash up front for my affiliate businesses to move it to the next level. 

What does someone need to do or know to continue operating the business in its current form?

It would be helpful for the buyer to know some basics about how WordPress works, and the basics regarding the drop-shipping business model. The rest I will teach and show. I will show all the small things and secrets that I know so the new owner can continue to earn and even increase sales.

Can you list a few potential growth opportunities for a prospective buyer?

There are 2 ways that they could bring the most impact. The first is to continue to work with the blog section and SEO. This process has increased my sales quite a bit and it’s essentially free traffic. Second is pushing paid advertising such as Facebook ads. I have only done minor work with retargeting ads, primarily spending on Instagram influencers at this point, but I have seen a few competitors doing great with Facebook/Instagram ads, so there is clearly an opportunity there for growth.


BTS Army Merch Shop

BTS Army Merch Shop




BTS Army Merch is a very profitable online store specializing in KPOP merchandise for the band BTS and their fanbase, the BTS Army. Their most profitable products include jewelry, hoodies, plush toys and more.

Their extremely passionate customer base, the “ARMY” is the reason why the business is so successful. BTS is arguably the biggest band in the world and a complete worldwide phenomenon. They are often described as being more popular than the Beatles.

The ARMY is estimated to be a fanbase of 130 MILLION people worldwide! They are wholeheartedly dedicated to BTS and always buy new merchandise for concerts and fan meetups!

Their products are very difficult to obtain and cannot be found on AliExpress, therefore the niche has a very high barrier to entry. Due to private supplier relations and over 800,000 social media followers, BTS Army Merch Shop is at the forefront of this growing industry. 

Tell us a little about you, why did you start BTS Army Merch?

I started BTS Army Merch because I wanted to learn more about running a business. I am originally a fashion designer, but I wanted to expand my business knowledge, so I decided to start a drop-shipping store.

I choose the KPOP niche because it was something that I am personally interested in. It was my first drop-shipping store and I had no idea that it would end up being so successful and that it would soon become my full time profession. 

I am very grateful as it has allowed me to be completely independent and travel the world at the same time. I now feel I am ready to focus all my energy on my fashion design career as I have the business knowledge and funds needed to start my own fashion label which has always been my dream.

How and where is your merchandise made?

We have a private supplier in China that supplies us with our wide array of BTS merchandise. This relationship will of course be a part of the acquisition. 

How have you marketed the product and where are your customers originating from?

We primarily focus on Facebook ads and Instagram marketing. We have a large Instagram following which sends us quite a bit of traffic through our organic posts on that platform. Our main marketing focus is selling merchandise for upcoming concerts or marketing any trending products within the BTS niche. It’s a highly targetable audience.

For example: Army Boxes for the most recent album, or concert t-shirts for the next world tour. 

Our Top 10 Countries are :

United States
United Kingdom

How much time is spent on the business?

I only spend an average of 1- 2 hours a day on the business as it is highly automated. My tasks fall primarily on the marketing and creative side, developing and scheduling facebook ads, posting on Instagram and managing operations as needed.

I work with a customer service Virtual Assistant who spends an average of 2-3 hours a day on the business as well. His tasks include responding to emails and following up with our drop-shipping agent via our Whatsapp group. 

Our entire fulfillment system is automated and handled by our supplier. Nothing needs to be done on our end. 

In total, 4 people are involved in the business:
Myself: CEO
My VA: Customer Service
Drop-shipping agent: Handles fulfillment and works for our supplier
Supplier: Handles billing of cost of goods

Why have you decided to sell the business?

Personal reasons. I would like to focus on my studies and hopefully start my own private fashion label as this is my dream as a fashion designer.  I wholeheartedly believe in BTS Army Merch, so this has not been an easy decision to make.

What does someone need to do or know to continue operating the business in its current form?

  • Knowledge on Facebook ads would be important unless the new owner would like to outsource this task. 
  • Knowledge on how to use Shopify and how to manage an online business.
  • Knowledge on KPOP (specifically BTS) to relate to customers is advantageous, but not necessary as the store is already set up. 

Can you list a few potential growth opportunities for a prospective buyer?

  • Expand marketing to include other platforms such as TikTok
  • Make use of instagram influencers to post images of products
  • Add new products to the store when new albums are released
  • Include more artists merch on the website (example: TXT)


Tropii Company

Tropii Company

Tropii Company is a South Florida based business that sells high quality straw sun hats with unique designs under the brim. The hats have been UV tested and rated at 50+.

In South Florida, everyone includes a sun hat in their beach accessories or even while working around in the yard. They are highly sought after and with the right owner this business can go very far.
Tropii Company is currently stocked in 28 stores throughout the South Florida region as well as being sold online.

Tropii has been widely successful on their eCommerce platform (Shopify) having sold out of their most popular designs. They have been the featured product at festivals such as SunFest and multiple sporting events where they have been able to do up to $7,500 in sales over a single event. In a very short amount of time they were able to grow our Instagram page to over 1,200 followers with the majority of sales coming through organic social media.

Tropii Company’s average order value is $43.

Tell us a little about you, why did you start Tropii Company?

Starting back in early 2018, we purchased the company from a friend who originally started the company with just two designs and was ready to sell so that he could move across country.  We saw a huge opportunity in what he had created. We took his two designs and quickly added five new ones. We signed with a manufacturer based in China and almost immediately began selling online and at festivals.

When we first started out, we had over 2,000 hats in inventory as part of the purchase. With no money for marketing or development, we were able to make $4,500 in just two days at a festival and prove that this concept had wings. From there we further developed the line, sometimes using our social media network to crowdsource design concepts so that we have proof of concept before going into production.

We’ve also recognized over the past year that there is a huge opportunity for collaborations on the designs with local charities, athletic events or teams, or even social media influencers. Schools and clubs need these sorts of hats for their festival gatherings in the summers and would love to have custom designs made for them. We’ve even  run programs with a local sea life conservation organization that was incredibly successful.

While there are of course other companies that sell straw hats, there are few and far between that are making them as fashionable, custom, and appealing as Tropii Company is, giving us a huge edge on a large market.

Where are the majority of your customers coming from?

Instagram. We don’t pay for any advertising, so all of our traffic is purely organic – be it through instagram or real life events. Instagram’s Shopify integrated analytics tell us that 92% of our sales are coming straight from that platform, purely through organic posts or our customers sharing images, hashtags, and links to our site. There would be a huge opportunity for a new owner with a better understanding of Facebook advertising to retarget to our organic following.

Offline, we have found great success any time that we set up our booth at a festival, typically generating the longest line of any other product on the premises. We have had no problem getting Crossfit athletes, judges, and other festival participants to wear our hats at the event, showcasing the product essentially free of cost to us outside of the cost of the product itself.

Where are the Tropii Company hats manufactured?

Manufacturing is one of the most difficult parts of the process. Finding the right manufacturer that you feel comfortable with and can communicate with is important. We found one in China after interviewing with several and for anyone who is coming in to take over and purchase the business, everything is already in place. If you like the designs, you can keep them, if you want new ones, go for it. We’ll put you in touch with the manufacturers and help guide you through the process to be sure that everything runs smoothly.

We’re really excited to answer questions and make sure that whomever takes over is fully clued in on how the process works so that they can run with it.

How much time is spent on the business?

Currently, we’re only spending about 10-12 hours each week between fulfilling orders, visiting shops for potential B2B sales and creating content. Content is probably the biggest time consumer as it takes a lot more time than you might imagine to build a portfolio of high quality images and videos. As the majority of our sales at the moment are coming through Instagram, it has been important for us to be sure we have high quality content to help drive traffic.

The other time consuming factor is order fulfillment, but if someone wanted to take this company and drive it towards a drop shipping model, it can be handled pretty much through automation.

Who would be best to take over this business?

This business would be perfect for a college aged buyer looking for a first step into the world of eCommercce and fashion or for someone who is a people person with the time to network and create more B2B sales. It’s also perfect for people who are awesome at social media and love being outdoors. With the right time given to the business the social media could flourish!

People absolutely love these hats and it’s a little sad that we have to let it go but it taught us a lot about starting and running a business. We’ve made so many contacts and met amazing people. It’s crazy to see the result of our work. We walk on the beach and see a hat or we show up to events and people know the brand. It’ll make a great business that can totally be expanded with the right effort put into it.

The business has plenty of growth opportunities:

  • Unlimited opportunity to grow the wholesale side of the business. We already have many contacts here in Florida who have sold our products in their stores and they would like to continue selling.
  • Unlimited potential to collaborate with other companies and brands. We have had an incredible amount of interest in making custom hats for other companies and organizations. This would be a new revenue stream!
  • Selling from a tent and booth at large events such as music festivals, CrossFit competitions, and pretty much any other event that is outdoors and offers spots for vendors to sell. This is a great way to get exposure and make a good amount of money in one day. On average we made $3000 – $4500 per day at any event. We are including all the booth equipment.

WPSchoolPress is a WordPress plugin for School Management.

Approved on since January 2019, the plugin is available on a freemium model, the users need to pay on for the add-ons that enhance the plugin features. 

  • Plugin downloaded 30,000+ times ~100 new ones per day
  • Database with 22k+ user contacts
  • Global customer base – users from 132 countries 
  • Niche market with little competitors

Currently, there are 5 Add-Ons that can be purchased individually $30 each and a Bundle pack of $135 for all of them.

  • 31% of the sales go on the purchase of the Bundle option
  • The most sold after the bundle is the “Import Export” add-on
  • Users purchase a lifetime license to use the add-ons and included is one year of product updates
  • After 12 months, users need to purchase again to get the updates for another year

Two more Add-ons are in the development process

  • Payments Add-On – Test stage. once launched, it will be sold for $50 and the bundle price will increase to $150.
  • Grade card Add-On – 1st version, 70% completed.

Tell us a little about you, how did you develop WPSchoolPress?

After building my web agency, JD SoftTech both in Boston, USA, and Ahmedabad, India, I wanted to find a way to help other agencies.So, we took our team of highly qualified website developers and web designers and launched UnlimitedWP, a white-label WordPress partner for growing agencies.

Along the way of building our web agency which has morphed into UnlimitedWP, we also worked on creating and supporting our in-house software products. One of which is WPSchoolPress, a plugin in for WordPress CMS which has 60% of the market share. Our plugin adds an entire school management system into the website’s backend.

What has been the evolution of this site since launch? 

The plugin and its website were originally established in 2015 by a different person with the strategy to only offer a paid version. The website quickly ranked on the top of Google searches and got a decent number of visitors. As the previous owner had a full-time job and thought they were not able to take full advantage of the plugin’s popularity it got in a short time, they decided to sell it in 2017. 

Due to work commitment, we did not do anything on the plug-in for one year. During that time we received up to 10 emails per day from people showing their interest in the plugin.

In 2018 we decided offering the plug-in for free and then paid add-ons to expand its functionality. We spent 6 months with extensive work and testing on the plugin, updating to the required WordPress standard to add it to their repository; our aim was to get a large number of downloads, so WordPress websites could install our plugin with one click. The updates involved stability and a more modern design.

On Jan 1st, 2019, we finally got the free version of the plugin released on We immediately got success getting ~50 daily downloads. The next step was to create paid add-ons. Since June 2019 we released 5. Currently we have nearly completed 2 more add-ons to be released in early 2020. 

Along the way, we have collected over 22,000 emails from people who download our free version. 

The third phase of our strategy is monetizing from our large community base and start marketing to grow revenue to even higher numbers.

This plugin has been a side project for our agency. Our cost to run this plugin was $450 per month (the salary of one person in India) to develop, manage, and communicate with users. The person who was doing this has just left to study aboard and now we need to hire another person. Meanwhile, as one of our other software products has seen great success and we are considering selling this plugin to focus 100% on that product. We believe that WPSchoolPress is very near to unleash its full potential and make hefty cash without much effort to run the business. 

What is the business model? What are the current revenue streams?

We offer a free school management system plug-in on our website WPSchoolPress for WordPress CMS. It offers full functionality to a WordPress website back-end for a school to run their operations. 

We offer paid add-ons to expand the features and functionality, e.g. bulk import/export, SMS, assign one student to multiple classes, front-end student self-registration form, etc. 

These add-ons can either be purchased individually or together with a bundle. We issue an API key that user needs to add to their website in order for the add-on to work. Users get free updates to their purchased add-on for the period of one year. After that, they are free to use the add-on, but they need to pay again if they like new updates. The API key system we have in place ensures that add-on copy can be used only on one website.

Our goal is to reach out to as many people as possible with the free version. Though add-on sale has started recently, 4% of the active plug-in users are coming back to purchase add-ons. 33% of those users are going for the bundle pack.     

What does someone need to do to continue operating the business in its current Form?

  • Emails – normally customization or some partnership requests. 
  • Respond to the support system added on the backend of the website where paid users can raise a ticket if they have a question.
  • Get back to users via the live chat installed on the site. 
  • Whenever there is a WordPress update, checking plug-in for updates, normally there is none. Once or twice a year there may be small changes requiring a few hours of work.

Can you list a few opportunities to Grow for a prospective buyer?

  1. Start using the large list of 22,000 contacts to market paid add-ons.


  2. Run a poll among the contact list to see what other features are mostly needed to create paid add-on for it. Typical add-on development takes 1-2 months. But then that add-on is sold forever.


  3. There is a lot of interest in the FB page. Just active posting there can help to make community big.


  4. There are many people who reached out to us and offer to help as they are interested in the potential of the plug-in and they have experience in the educational field.


  5. Half of our traffic is from other web agencies/developers who are building a school management system on behalf of the schools. A school hiring a web developer to build website and web developer using WPSchoolPress. There is a great opportunity in building a relationship with this developer to even promote more. It is very common in the WordPress ecosystem for a plug-in to offer “developer license” which basically grants multiple website use of the paid add-on license. The market rate for such a developer license for WPSchoolPress will be $300-$500. We do want to offer this, but we were planning to do it in 2020. Many premium plug-ins like WPSchoolPress have this option, we just haven’t launched it. All the work needed for that is already done.


  6. WordPress is a very large community and helping one at that. There are many WordPress high traffic blogs and they would love to write about a plug-in that is helping schools. This can have a significant impact on the traffic and hence increasing download rates.
  7. Customization work: We receive very regular customization requests. I would say over 200 in 2019. From that data, we know what the most requested customization work is. We have created a list of 10 items. We were going to create an add-on so plugin users can customize those areas. The next owner should do it, it will be a big hit and you can expect a lot of people to use the plugin. Meaning they will need other add-ons too and unlimitedly 30% of people decide to go with a bundle pack of $130.
    Apart from this add-on for customization. The new owner can also offer another deep customization for a one-time project cost. In fact, we have done it last year.


  8. Payment integration add-on: We are building an add-on to integrate WPSchoolPress with WooCommerce. This one is a big one as we have received tons and tons of requests to add a payment system in the plugin. We thought it would be better to connect the school’s classes as products in WooCommerce. That way people can use any payment gateway they like as oppose us building integration with different payment gateways. WooCommerce works with 100’s of payment gateway around the world. Given our World exposure, this will allow all schools to collect payments from the parents. Nearly all work is completed with integration. On the final testing before launching that much-awaited add-on, we found one scenario that needs some work. We haven’t been able to work on it yet, so we did not launch the add-on yet.


  9. Results add-on: With this add-on, schools will be able to generate results/grade cards for the student. It will auto-populate exam scores from students’ data. Initial work on the add-on just completed in Nov. We have not begun testing yet.


  10. We do have other 5 new paid add-on ideas prepared. Such as online examination, LMS extension, customization add-on, etc.


  11. Offer to build a website along with the plug-in – The schools who are looking for the plug-in is also looking for website many times. We wanted to take highly rates premium WordPress theme like Astra theme along with a page builder like Beaver Builder and integrate WPSchoolPress plug-in deeply in it. This way we can sell a packaged hosted website with the entire school management system pre-built in it on a monthly subscription-based to schools. We already have heavy traffic and a web presence that it would be a good product to sell it.  To build something like that would take 1-2 months. With monthly subscription-based, a new owner can build a good side business using the same plug-in. It does not have to be a monthly subscription; it can be sold as package priced – of course, it will be over $1,000 with maintenance fees.


  12. Not all of our traffic and users are schools. We have so many users who are not schools but have a similar structure as schools. For example, gyms like to use it to create gym classes and have their gym members sign up on those classes. Schedule, attendance, grade report, etc. can be managed on it. Coaching institutions are also interested as they have similar structures as schools. Other teaching programs like yoga classes, certification courses, language centers, and much more similar businesses can also us our plug-in and infect they do. We can create a landing page on the website for different industries. Given Google ranking, we can rank high for keywords like WordPress yoga class management plug-in, gym management WordPress plug-in, etc to get additional traffic and downloads.


  13. Learning management system: Our plug-in is a school management plug-in, but we can do an add-on to add a learning management system (LMS). LMS are highly popular as they are needed for many industries. It is basically adding a page for each class to add assignments, notes, material to download, notes, discussions etc by the students who are on those classes. This is asked by many of our users and highly needed add-on to release down the line. 

How have you marketed the product and where are your customers originating from?

We have not done any direct marketing yet. Here is what we did so far,

  • 2018 we revamped plugin both in terms of code and design. This was the preparation to submit the plugin in plugin directory. We were going for the fermium model-free plugin and then paid add-ons to extend features. The plugin was approved in Jan 2019. 
  • We created an online demo and ask to enter an email to see it. I would say about 50% of people who downloaded the free plugin, come to the website first to see the demo. From there we have collected 22,000 contacts (we recently cleaned the list to make sure they are all real users).
  • For marketing, this list is huge and nicely organized in the marketing system (we use Mautic, a popular open-source software installed on our server ready to be used). We may have sent 5 emails to users so far. We really haven’t started to monetize from the list we have.
  • We have created a YouTube channel and uploaded I think about 10 videos that get decent views from users. This an area to be worked more to get more users in the WPSchoolPress community.
  • We rank on the first page with on-page SEO we had done a while ago on the website for all relevant keywords which bring a lot of organic traffic daily.
  • We are not active on the FB page where we should have been.
  • We did create a blog on our site and posted two blogs in the last 2 months.

How does the business currently acquire customers and what is your breakdown for marketing costs?

We have just been fortunate to get first-page rank, high interest in the plugin in general, high download rate, low competition. So far, we have just been banking on that as our primary focus was not marketing but keep building more add-ons. We were getting a high download rate, so we wanted to focus on building add-ons in the last 6 months rather than any marketing. And meanwhile, grow the community around our plugin so down the line, we sell our add-ons to them.

Apart from building new add-ons, none of the things cost anything to us to acquire new customers. The first-page rank brings us free traffic and users. Also, plugin being free in means it attracts additional thousands of views each day. It also helps that we are the only plug-in in the entire plugin directory. Early entry in the market is clearly paying off. More and more schools are going to want to digitalize their operations and we stand to rip the benefit of it. Therefore, it was more imperative for us to build paid add-on to expand the feature set of plugins than to market as anyways we were having more than decent incoming free traffic. 

What marketing channels are most profitable for the business?

  1. Organic traffic
  2. plug-in directory

How many people does it take to run this business?

Just one person with WordPress development experience can easily manage the entire business.