Sold on Flippa: A SaaS business that builds your Instagram following

Sold on Flippa: A SaaS business that builds your Instagram following

With 800m users worldwide, Instagram is a critical marketing medium for small business. Brands can tell stories, share customer stories and start a dialogue and all this leads to engagement and ideally paying customers. Pushgram, a SaaS business that sold on Flippa helps businesses and users grow their Instagram community and increase engagement with their brand.

 

What is the product?

Pushgram is marketing software that helps small businesses on Instagram by automating activity including comments, likes and follows. It’s designed to boost interactions, engage with users and to connect with their target audience. Rather than manually carrying out such activities and searching for your target audience, Pushgram does it all for you.

Pushgram charges its users a monthly fee and has three different pricing plans based on the number of ‘actions’. This differs to most competitors who charge based on time. ‘Actions’ are the tasks the software undertakes on its user’s behalf. When a users Pushgram account likes a picture, comments, follow or unfollows a user, each of those actions is counted as 1 action.

 

What makes this such a popular product?

The service is reliable, effective and reasonably priced. If users settings are optimized and they’re using likes/comments/follows and unfollows, they can expect to gain as much as 75+ real and targeted followers a day. It mimics a user’s natural behavior.

Pushgram also works from a branding perspective. It can be set up so that it engages with audiences that are interested in your brand. This is particularly important for users and business that rely heavily on Instagram as a sales funnel. It’s also safe to use.

Customers are not breaching any Instagram rules by using Pushgram. Instagram has terms and conditions around selling or purchasing fake followers and likes but not for this type of software. The increased engagement that you gain from Pushgram is organic, from real users with real accounts. It is an easy solution to an otherwise manual and arduous task.

 

Who is the Pushgram customer?

The Pushgram customer is individuals and users who use Instagram for business and want to increase their following and grow their brand.

 

What made this business so appealing to prospective buyers?

The business has been operating for almost three years and has annual profits of $40,000. The business has a low time commitment to run, with the previous owner spending a few hours a week replying to customer emails and engaging the assistance of a developer when necessary. The business is well set-up, has an established customer base and a social presence of over 10k.

How did Flippa assist with the sale?

Flippa carried out a direct marketing campaign for Pushgram which included an interview with the seller which was written up and sent out to our database in a marketing email. From this, a buyer came forward and made an offer. Pushgram’s listing had over 648 views and the owner utilized Flippa’s escrow service which guarantees safe and secure payment.

Sold on Flippa: A SaaS business that integrates Dropbox to servers

Sold on Flippa: A SaaS business that integrates Dropbox to servers

DropDAV is an 8 y/o SaaS business that connects servers to Dropbox for a monthly fee. 

 

What is the product?

The product connects Dropbox to businesses IoT devices that don’t have first-party clients. For those of us who are unfamiliar with the Internet of Things (IoT), it includes a wide range of software and items but in this instance, mainly things like file servers and legacy devices. First-party clients imply that the business does not have an in-built provider to authorize credentials.

 

Essentially, Drop Dav safely connects businesses software or file servers to Dropbox, so that items can be stored safely and securely in the cloud.

 

What makes it such a good product?

DropDAV lets businesses and users connect their Dropbox flows deeper into their tools, allowing them to be more productive. The previous owner has not needed to invest in the product or carry out any upgrades since its inception in 2011. Since then, this simple but highly functional software has continued to work without any customer issues, creating a steady revenue stream for its owner.

 

DropDAV operates in a niche and it hasn’t had a credible competitor since 2012 when their direct competition closed down. This is due to the challenging nature of getting a WebDAV server implementation correct. Thus, DropDAV has been tuned for the most popular WebDAV clients and currently dominates this market. 

 

DropDAV charges their customers $5 per month, making it a reasonable and easy purchase for customers to make.

 

Who is the DropDAV customer?

The DropDAV customer is a business or individual user who wishes to seamlessly connect their file servers to the cloud sharing platform, Dropbox.

 

Why was it so appealing to prospective buyers?

DropDAV has a history of being reliable, fast and secure. It has served almost 100,000 users 5,000,000+ requests, over 256-bit SSL and 10-Gbpsservice with 99.9+% uptime. It also works across multiple apps including many with custom implementations.

 

DropDav prices haven’t changed since it started in 2011, presenting an immediate opportunity to increase revenue by raising its prices. Despite the reasonable price point, it has been generating over $14,500 in annual profits.

 

How did Flippa assist?

Flippa now has over 120,000 registered buyers representing purchase intent of just under $1.2bn. This combined with marketing efforts meant that DropDAV was targeted at Flippa buyers looking to purchase a SaaS business below $50,000. DropDAV’s listing had over 1,260 views and the owner utilized Flippa’s escrow service which guarantees safe and secure payments.

 

Sold on Flippa: Cases Tech

Sold on Flippa: Cases Tech

Platform: Website

Business Model: eCommerce

Business Age: 1 year

Sell Price: $30,000

 

What is Cases Tech?

Cases Tech is an eCommerce business that sells high-quality phone cases and phone accessories. This fully automated, dropship business model sells over 40 different types of covers and phone cases. These include leather cases and phone covers in animal print, glamour, floral and other more simple designs. Cases Tech best selling products include a leather case that fits credit cards, a magnetic phone holder and an ultra slim silicone cover.

The business has enjoyed strong sales, with annual profits of $29k. A well laid out website, high-quality products and excellent customer service have all contributed to this.

We asked the buyer of Cases Tech a couple of questions around why he bought the business and what’s his plans are for Cases Tech. 

 

What was attractive about this business?

I was interested in the business strictly because of the seller. I follow Irene and received notification that she had another listing for sale. I was in the running for one of her previous listings and her communication with prospective buyers in the comments section was excellent. While I didn’t win that auction, I knew that she produced a quality product and was determined to acquire her next project. So when CasesTech hit the market, I performed quick due diligence on the site and contacted her to negotiate a BIN price. The rest was smooth sailing and the site is running great.

 

What are your immediate plans for the business?

My immediate plans are to enjoy the turnkey site as it requires minimal effort. As a working professional, I needed something that was already running smoothly. I plan to scale the business by adding new products and implementing Facebook marketing.

 

How long have you been looking for a relevant business?

I have been looking for a business for about 5 months and will continue to evaluate quality assets in the future.

 

 

To find other great businesses like this one for sale, check out Flippa.com

SOLD on Flippa: A SaaS dog business for trainers & professionals

SOLD on Flippa: A SaaS dog business for trainers & professionals

Platform: Website

Business Model: SaaS

Business Age: 7 years

Sell Price: $210,000

Terms: Seller Financing

 

Dogbizpro was designed by a dog lover, owner and most importantly a dog trainer. Stephanie (the previous owner) noticed a gap in the market when looking for software to manage her dog training business. Coming from a web design background, she decided to build her own.

 

What is the product?

DogBizPro is a fantastic online software application for dog trainers and other dog business professionals. The full feature online software application helps trainers and dog professionals manage all aspects of their dog business. It enables users to look up and store any information needed on the client or their dog.

 

What makes it such a good product?

The software offers modules for training, therapy, daycare & boarding. All modules allow users to manage their client and dog information, client and dog history, client waivers, all transactions, balances, invoices vaccine records etc. It also features class scheduling, document management and location and instructor availability. It’s a one-stop shop for dog professionals.

The software is easy to integrate into any website and enjoys excellent reviews from its customers, many of whom claim the software has cut their computer admin time in half.

 

Who is the DogBizPro customer?

Any person with a dog training, dog walking or dog daycare business that needs help with onboarding, scheduling and managing appointments.

 

Why was it so appealing?

The business was designed by a part-time dog trainer who also happens to be a web designer, thus all the user’s needs were identified and catered for early on. The business was founded in 2011, it’s profitable, well established and has a high google ranking. It was also generating on average $10,450 in profit per week.

 

How did Flippa assist?

Flippa now has over 120,000 registered buyers representing purchase intent of just under $1.2bn.. There’s huge demand.. Once they pop up, sellers like DogPizpro benefit from the self-service platform, an easy way to connect and negotiate with buyers, flexible sale terms and a safe, easy to manage funding process.

 

Case study: Pixel Football Logos – Sandbox Colour by Numbers

Case study: Pixel Football Logos – Sandbox Colour by Numbers

Platform: Android

Business Model: Gaming app

Business Age: 4 months

Sell Price: $56,000

Pixel Football Logos: Sandbox Colour by Numbers allows users to colour in drawings of their favourite football players and team logos. The game mainly appeals to soccer fans and enthusiasts and to date has had over 500,000 downloads. It has been monetized through advertising and subscriptions and users can pay to unlock premium items like popular soccer league teams.

 

What is the product?

Pixel Football Logos: Sandbox Colour by Numbers is an app that is available for Android and can be downloaded from the Google Play store. On the app you will find a range of football logos in the style of pixel art along with instructions around how to draw on the pixels of world famous footballers. 

 

What makes Pixel Football Logos such a good app?

All logo and player images are illustrated by a designer so to avoid any copyright issues. Users can select from a large range of soccer player drawings and logos to add colour to. In terms of financials, the average monthly revenue is $7,996 and profit is $6,942. This demonstrates how effective the owner has been in monetizing the app and also in keeping costs down. The app has over 100 reviews in Google Play and ranks highly amongst soccer league fans.  

 

Why was it so appealing?

Easy to understand why this app had a lot of interest among the Flippa buyer community. Healthy margins, strong consumer reviews on Google play and high levels of engagement – Pixel Football Logos has over 220,000 active users. All of these combined, it’s no surprise the owner quickly found a buyer. 

 

Who is the Pixel Football Logos app user?

Predominantly football fans particularly those who are creative. 

 

How did Flippa assist?

Flippa’s platform has a large pool of buyers that the Pixel Football Logos app had exposure to. It had over 4,300 views, 20 bids and there was a flurry of discussion and interest surrounding it. On top of this, the owner utilised Flippa’s escrow service which guarantees safe and secure payments.

Case Study: Wedivite.com sold for $70,000

Case Study: Wedivite.com sold for $70,000

I’m joined today by Ben Novak, who sold wedivite.com for $70,000 last month. Ben is a self-taught web entrepreneur with a passion for building online businesses and discusses how he built and sold wedivite.com.


Tell us about your background as a web entrepreneur.

I started as a webmaster at 16 years old. Since then I never stopped coding, designing and building online businesses. Apart from my own projects, during the past 12 years I’ve worked as a copywriter, designer, developer, creative director, marketing director, angel investor consultant and VP of creative. Some of my top past clients are: Google, Deezer, reddit, Pfizer, Gett (GetTexi), Volvo, IKEA and many more.

What is your education/employment/career background?

I have a BA in Communication and Management, and I’m self-taught in PHP, Laravel, Angular, React, React-Native, PhoneGap, JS, HTML, CSS, Python, Swift, Server management and SQL.

You sold wedivite.com for $70,000, which gives it a staggering sale price of 11.5x its annual profit! Tell us about why the business sold for such a high multiple and what the sale process was like.

Wedivite is an entire branded business, around for 3+ years, with top-ranking google positions (1st place in mobile wedding invitations and digital wedding invitations). Apart from that, it has amazing WOM (word of mouth) and over 200K couples worldwide have already used it for their wedding. The website is profitable and I spend roughly 1-3 hour a week on it. So this is just the revenue on auto-pilot. If you start investing time in it, you can quickly turn it into a huge business.

It has a great social footprint with a lot of followers (especially on Instagram) and loads of marketing materials, videos and brand assets.

And the bottom line, buyer paid for 1 business but got 2 businesses (vendor directory and app), 2 mobile apps and a web app.

I noticed you had a $23,000 reserve. Were you surprised it sold for $70,000?

Nope, actually, I think it’s a steal price.

Tell us about wedivite.com. How did it get started and how did it grow?

Started as my own wedding invitation. After that, I opened it for free for everyone to create one. Then couples stated asking for more features, so I added some paid features and then it started to get big, so I stopped developing and focused on making it run on auto-pilot- as I didn’t want to leave my day job. 

Why did you decide to sell wedivite.com?

No time to run it, and it was a shame because it’s had great hype and functionality. So I decided it should “live-on” with someone who’ll take better care of it.

You worked with Cristina Javier, one of our account managers. Can you tell us the experience of working with her and the rest of our account management team?

Everyone was cool. Cristina gave an initial evaluation of the product.

Was this the only online business you operate?

Nope. I have a few other products:

Thinger

3D printing models discovery app. “Find hot models for your lonely 3D printers”

https://thinger.rocks

OfficeHealth

Work-break reminder app with non-embarrassing micro office workouts

https://officehealth.me

What would advice would you give to those looking to sell their websites and online businesses?

In general:

  • Don’t try to sell a product you don’t believe in.
  • If you created a product and couldn’t scale it, describe the steps you tried and why you think you have failed. Sometimes this info will save the buyer a lot of time and worth a lot of money.

For me specifically, I had a feature request tool generated by Wedivite couples (users) and voted on with had hundreds of votes and ideas. This serves a great starting point for your buyer to continue working on the product, as well as a great user base.


Want to get in touch with Ben? Add him or LinkedIn or Twitter!