6 email marketing automation tips for eCommerce businesses

6 email marketing automation tips for eCommerce businesses

Gloria Kopp is a ecommerce digital marketer at Academized. She is an editor at Studydemic blog for writers and international students. Gloria is a contributor at Collective Evolution, Template Monster and Big Assignments. Follow her on Twitter: @Gloria_Kopp


 

With the rise of social media, SEO and paid advertising strategies, it seems like many businesses are letting their email campaigns slip off to the wayside. However, if used effectively, it’s still one of the most popular and most effective forms of marketing you can invest in.

In fact, according to one study by MarketingSherpa, they found that 72% of customers preferred communicating via email, that’s way more than calls, texts, instant message and social media combined.

So, as an e-commerce business, what can you do to implement an email strategy into marketing efforts? If you’re scratching your head for ideas, here are six tried and tested email automations you can set up and starting today.

Start with a Welcome Email

When a customer signs up to your business by joining your mailing list, what’s the first thing they receive from you? Is it an email a couple of weeks later featuring offers or a newsletter? KissMetrics found that implementing a welcome email into your marketing strategy will boost your click-through rate and revenue three times more than any other email you’ll send.

So, using automated email clients like GetResponse or ReachMail, you can set up triggers so as soon as a lead signs up to your mailing list, they’ll receive a welcoming email from you saying welcome to your community and a bit of information about your business and what they can do next.

Making Sure Everything is Okay

Following up the sales that you’ve made is a great way to improve the overall e-commerce experience that you’re offering your customers. It shows that you care about the service that you’ve provided them and that you simply haven’t taken their money and disappeared.

By using services like Litmus, you can send timed emails a few days from when the purchase is made to make sure that everything is okay, adding contact links and asking to get in touch if they have any problems. If you don’t have time to create these emails yourself, you can use email copywriting services such as UK Writings, as suggested by UK Top Writers.

The Importance of Upselling

Upselling has long been a successful marketing tactic used by businesses all over the world. With this process, you simply send out an email which details related products to the ones that certain customers have already been looking at or offers in regard to the products they are interested in.

This can be done with most email automation clients and can significantly boost your turnover and revenue, as well as increasing the chances of repeat purchases if implemented properly. As you can imagine, this is a lot of emails to create. To help you with this process, it can be beneficial to use free online tools like Easy Word Count or Cite It In.

Cart Abandonment Prompts

How many times do you see that a lead has added products to their basket and are just a few clicks away from making a purchase before they change their mind and leave your store? This could happen for a number of reasons from having simply no time to finish their purchase to changing their minds about what they’re buying.

However, using email automation, you can set up triggers that send off an email to your customer to remind them that they still have items in their cart waiting for them to buy, helping you claw back those all-important sales.

When generating these emails, be sure to maintain your credibility by checking the content to ensure it’s free from errors. You can make this process easier by using services like Essayroo (as recommended by Best Australian Writers ) or Boom Essays, another popular service recently featured in the Huffington Post.

Educate Your Customers

In marketing, there’s the 80/20 rule that refers to the content that a business sends to its customers. This means that 80% of the content you send should be educational while the remaining 20% is promotional.

So, in relation to your email marketing strategy, you’re going to need to plan what educational content you’re going to send. Luckily, there’s a lot of opportunities open to you, whether you’re talking about your products and their origin, industry related news and media, information about your business and more.

The most important thing to remember here is to keep the content relevant and relatable to your business. If you’re strapped for time, you can use writing services like State of Writing and Academadvisor for writing, editing or proofreading your emails.

Re-Engaging Customers

Sometimes you’ll see customers on your page analytics who regularly came to your website and interacted with your content and products but have since disappeared for whatever reason.

This is one of the easiest automated emails to set up as you can wait a month or two to remind customers that you exist as well as some information on what they are missing out on! “This can re-engage potentially lost customers, bringing them back to your business, customers you would have lost completely without email” – explains Richard Lainez, an Email Marketer at Assignment Help.

Conclusion

As you can see, there are many simple yet effective ways to implement email automation into the marketing process of your e-commerce store. All you need to do is get creative with what you want to achieve, and you can be sure your campaign will be a success.

Why sellers sell a profitable website

Why sellers sell a profitable website

Author bio - Jaryd Krause

Jaryd Krause CEO & Founder of Buying Online Businesses not only runs the Buying Online Businesses Podcast but spends his time travelling the world and teaching people how to buy websites that are already making passive income. For more info on Jaryd and his mission you can follow him by searching his full name on social or check out his website at www.BuyingOnlineBusinesses.com


 

There are so many great website businesses out there for sale that are making passive income with very little work required to run these website businesses. But why on earth would some sell a profitable website?

This question is far from new to me. As a matter of fact, almost every time someone asks me to explain what it is that I do and how I help people buy websites, this question always follows.

I totally get it though, because when I first saw websites for sale and the amazing returns that can be made from them, even I questioned it. Although the more businesses I bought and the more sellers I spoke to, the greater my understanding was around this question.

To answer the question I always like to relate website investing to property investing. Because when you buy a website business, what you are doing is simply buying digital property that makes money rather than physical property that makes money.

Which means the same reasons people sell a property investment applies to the reasons in which people would sell a website business.

Realistically though the seller wants to sell their profitable website because they want out and underlying that there are many different reasons depending on the website business, the person and their situation which we will dive into throughout this blog.

Is the website business failing?

Let’s get the scary one out of the way first because it does create a lot of skepticism around buying websites. It’s also quite normal to think that if someone is selling a website or anything for that matter there must be something wrong with it, right? And to be totally honest and addressing the elephant in the room, people certainly do sell websites because their website is failing.

Which is why I spend so much time teaching people how to conduct rigorous website due diligence to ensure they can tell the difference between a failing business, a business that is not failing and what opportunities are available to change and grow a business that does have work needed to be done to it to build it back up if it’s struggling slightly.

So the answer is yes, people do sell websites that are making a profit but are failing in different ways and if you are a seller knowing this then valuing your business fairly will allow you to sell your business much quicker. However, in my circumstance and for anyone who has learned how to grow websites, this isn’t such a bad thing knowing some websites need work. It’s the exact opposite and seeing some of these types of website businesses for sale can mean great opportunity.

Did they build this website to sell it?

Have you ever seen a website for sale that has only been around for 6-12 months and some times even less, but the business is making a good income. For example, it could be a business that was started just 6 months ago but is making around $2,000 per month?

I see these all the time and when you get started on your journey to buying websites you will start to see this too. And I think it’s good, it’s actually a strategy that some people use to build their wealth and grow an online business empire. What they do is they have learned how to get really good at starting websites and making them profitable in a short amount of time.

I like this because starting a website to make money online or any business for that matter usually has to pass the 90% failure rate that all startups face. This is what led me to buy websites because I found it smarter and easier to buy websites where someone else has done all the hard work and the business is making a profit before I even buy.

Which means another reason that people sell websites that are already making a profit is that that is their strategy. They start a website build it up over a few months, usually 6-12 months or a little more and then they sell it and make a good profit from doing so. The crazy thing that people may think is that the person who started it, is cashing out and getting more money back than they put in and whilst that is very true I believe it is also very fair.

Because there is a certain skill in starting a business and to get it to a point where it is profitable and easy to manage and there are certain time costs that these people put into building the business in which some people can forget to factor in. In fact, the more people that start website businesses to sell them the better, because it gives me so many more great opportunities and investments to choose from.

 

Can the owner keep the business going and growing?

We have all been at this point before whether it be in business or life. Where we get to a certain level of success and we don’t know how to keep growing and achieving new heights. And no matter how hard we try, we keep doing the same thing we have always done and wondered why it’s not working.

The same goes for websites businesses and their owners. I see this often where I speak to sellers and they really do love their business and they want to see it succeed and grow even bigger than it is when selling. However they don’t know how to do it, they don’t either have the time nor do they have the dedication and energy to keep pushing the business to new heights.

In these cases, I find these sellers certainly are sussing out the new possible buyer just as much as the potential buyer is sussing out their business. The reason for this is because the business the seller has built, grown and created is their kind of like their ‘baby’ in a way and they want to ensure it is going to safe hands.

These sellers can be emotionally attached to the business in different ways and knowing they have put so much time, money, effort and energy into their business. Having it going to a great home really is just as important to them as the money they receive from the sale.

 

Does the seller need the cash & what for?

People invest for all different reasons and I always come back and relate website investing to property investing. You have people that invest in property hold onto it and you have people who buy, renovate and then flip those properties.

Just like property investing, people do the same with websites investing. Some people do want to buy those websites we have already talked about that are failing and need work or buy websites where the owner hasn’t been able to scale it. And they then grow those websites and either flip them or they grow it and hold onto it for a while and then eventually want to sell.

All in all most people do sell their websites to cash out and spend their money wherever it is they wish. I once nearly bought a birdcage business off someone in America who wanted the money from their website to go to a college education. Another seller I talked to wanted to sell their website so they could afford surgery.

Whilst some people want to cash out and buy things, other website investors I have spoken to honestly want to sell so they can take their money from the website sale and re-invest it into another project.

It certainly is great to know why websites sellers do sell profitable websites. Although, what an even more important thing to know is how to perform great due diligence. This way you can ensure that no matter the reason they are selling you can detect whether the website is a good investment or not.

How to improve the value of your website

How to improve the value of your website

When you list a website with the intention of selling it, a major concern for you is receiving bids that don’t truly reflect the value of the website. While it is normal practice for buyers to try and bargain for a price that is lower than the actual value of the product, a website with top value will eventually get sold on the higher end of the valuation spectrum.

If you plan on selling your website or blog, your principal objective should be ensuring that it is sold for the highest price possible.

Here are a few ways to improve the value of your website for prospective buyers:

Create Good Content for Your Website

If you want your website to be highly valued, you must invest in creating good content that will be both engaging and compelling. The expression, “content is king”, still remains relevant today since the content is the principal component that determines the success of a website or blog.

Regardless of the type of web business you intend to sell, whether it is a blog, a web application, or a service website, one way you’re guaranteed to increase its value is by adding relevant content that will actually be useful to internet visitors

Good content also increases search engine visibility and ensures that your web platform is highly placed on SERPs. If you’re unable to create the content yourself, you can simply hire an expert from freelance websites like Upwork Freelancer, and Peopleperhour that will handle the whole process for you.

The costs of content writing services are actually quite affordable due to the proliferation of freelance websites. On average, you can spend between $10 to $20 for a 500-word article, though articles of very high quality go for premium rates that reach up to $80 each.

One aspect of content creation you must also focus on is the proper use of clickbait titles. This practice helps drive loads of traffic to a website; hence, properly implementing its use will certainly increase the value of your website.

Establish Multiple Sources of Traffic

The amount of traffic a website receives is one of the key parameters used to determine its value, which is why sites with impressive traffic often get sold for lots of money. This is because traffic has a direct influence on revenue generation. In e-commerce sites, high traffic ultimately transforms into high conversion rate, which leads to an increase in sales. For blogs, traffic indirectly leads to the generation of revenue by various marketing and advertising mediums; hence, if the blog you’re selling has lots of traffic, then it is bound to be highly valuable.

If a website, however, doesn’t have much traffic yet, its value can still be raised by establishing multiple sources and channels that will bring in the desired traffic with little effort. Buyers looking to buy websites with huge potentials often look for those that already have traffic generation mechanisms in place. Whether it is setting up one or multiple active social media channels or having SEO tools in place on the web platform, you must ensure that your listed website has a traffic source that can be exploited to bring in web visitors.

Engage in Lots of Link-Building to Increase Backlinks Value

The value of a website can also be gauged by assessing the ease with which it ranks on the first page of Google’s result pages for specific keywords. This is usually done using the popular Moz metric, Domain Authority.

If the website you wish to sell has little or no inbound links pointing to it, then there is a good chance that its domain authority value will be low. Buyers who have a broad knowledge of SEO understand why it is important for a website to have a respectable DA value. Even if the website doesn’t receive much traffic, its high DA value still guarantees top placement of well-written content on result pages of the search engine giant, Google.

One proven method that is used to increase the DA of a website is link-building. By having numerous links from very reputable websites or blogs point to your website’s URL, you automatically increase its reputation and thus, boost its DA value considerably.

It may take some time for the effects of the link-building process to be noticed, but most often times, increase in DA value can be seen within a few weeks.

When engaging in link-building practices for your website, you should only ensure that white-hat techniques like guest posting, blog commenting, and defective link replacement is used to acquire links.

Guest posting remains the most effective link building method to date. As the name suggests, it is the process of crafting an article or blog post for a reputable website. Though the primary purpose of engaging in this practice is to inform and educate the site’s audience, you can also benefit from writing the content by inserting a link that points back to your site.

To begin guest posting, all you have to do is send outreach emails to multiple websites that belong to your site’s niche and ask kindly if they would like you to contribute with an article or a post. Doing this increases your chances of scoring very good link-building opportunities for your website.

Using any link-building method frowned upon by Google may lead to your website being at the receiving end of a penalty, which will only harm your DA value even more.

Make the Website Highly Responsive

Before listing a website, you should ensure that the site isn’t lacking in the area of website responsiveness. With mobile devices now accounting for nearly half of internet visits, responsiveness is a website quality that is simply non-negotiable. Buyers now also know the value of having a website that is optimized for mobile access, which is why it has become one of the principal components of the Flippa checklist.

If your website’s mobile display is very poor though, the chance of it being purchased drops drastically. Not only does Google prioritizes mobile-friendly sites when ranking web platforms, sites that are highly responsive are also likely to have and retain more traffic than those that are unappealing to mobile visitors.

Change Your Website’s Domain Name…When Applicable

There are times when a strategic domain name may be the factor that seals the deal on a website purchase. So you must not discard the idea of changing your website’s domain name when you want to sell it.

Unless the revenue generated by your website is attractive enough to bring in bids from buyers, the option of upgrading to a domain name that is commercially viable is always open. A catchy domain name can be a defining factor that compels a hesitant buyer to make a purchase; so do not just see it as expenditure but as an investment.

Improve Revenue Generation

Since generating revenue is the main goal of a website, listing a website that has consistently made lots of money is certainly going to see many buyers show interest. Website buyers, however, prefer the plug and play model when it comes to revenue generation, and many will turn down the chance to purchase a promising site in favor of a site that consistently rakes in money.

Depending on what the focus of your site is, you can improve its revenue generation with a little hard work and dedication. One way to boost your site’s revenue is by marketing affiliate products to visitors. Other revenue generation channels are ads, e-commerce, and sponsored content.

Study your website well and choose a revenue generation channel that will be perfect for it. You can also apply two or more channels together to further maximize the traffic your site receives and earn more money.

Conclusion

While you have the right to ascribe any value to your listed website, you must understand that buyers’ valuations are based on applicable factors that they can assess themselves. These steps may take some time to establish, but the end result can be well worth it if you want your website to meet and surpass these valuations, which is why upgrading it to its highest capacity is the best option for you.

Transferring an Amazon FBA account

Transferring an Amazon FBA account

It’s no secret that Amazon doesn’t like talking about transferring Amazon FBA accounts. In fact, their terms of service technically do not allow FBA accounts to be transferred, but this hasn’t stopped people from being able to buy and sell their FBA businesses. Our goal at Flippa is to remove the barriers between buying and selling of all online businesses, including Amazon FBA businesses. In one of our more recent sales, we worked alongside Amazon Seller Central representatives and were able to capture the exact steps necessary to transfer an FBA business. Here are the steps to transfer an Amazon FBA business:

Step 1 – Update the Primary Email

The first step is to update the primary email of the account over to the new owner. This can be accomplished by going into your account settings and under the related links section, selecting “Login Settings”. Once you’re on the Login Settings page, you can edit the primary user email ID and password. It is recommended to discuss with the new owner which email they prefer using, and then setting the password (and making sure to write it down!). Now that a new email and password has been set, the new owner should be prompted with an email saying the account has been transferred to them. Now provide the login information to them, as they’ll need to finish out the rest before the transfer is complete. (Note: If you’re also transferring the email account, it is recommended to change the password and then give them the login information.)

Step 2 – Have New Owner Complete Tax Interview

Now that the new owner has control of the account, it is up to them to complete the tax interview. This is standard process when updating the business information of an FBA account. The tax interview can be found by going to account settings page and clicking “Legal Entity” within the Business Information section.

Step 3 – Update Bank & Credit Card Information

Once the tax interview is completed, the new owner will need to update both the “Deposit Methods” and the “Charge Methods” which can be found on the Account Settings page underneath the Payment Information section. Once these three items have been completed, the new owner will now have full control of the seller account! If you’re curious about the original contents of the email from Amazon Seller Central, here it is:

I would like to inform you that the seller of a particular account can provide all the authority over the account to someone else by simply updating the primary email address and re-taking the tax interview and updating the bank and credit card information of the other person to whom you would like to sell.   Kindly know that, to update the primary user email ID, all you have to do is go to account settings> Login settings (under ‘related links’) section. Once the page is opened, you can edit the primary email ID and the password. You can update the primary email ID section with that of the email ID of the person that you wish to sell to.   Secondly, ask the other person to go through the tax interview once again (tax interview is nothing but the initial process that you had to undergo to update the business name.. etc..) in the Legal entity link under the ‘Business information section in the account settings page.   Once the other person completes the tax information, he can go ahead and update the bank details and the credit card details in the ‘Deposit methods’ and the ‘Charge methods’ respectively under ‘Payment information’ section in the account settings page.   Once the other person completes all of this process, the account will be under the other person’s control with the bank, credit and email information all will be under the other person’s name.

It’s important to note that the transfer process may differ depending on the circumstances of each Amazon FBA business. It is always recommended to contact Amazon Seller Central before transferring ownership of an FBA business.

Sold on Flippa: Cases Tech

Sold on Flippa: Cases Tech

Platform: Website

Business Model: eCommerce

Business Age: 1 year

Sell Price: $30,000

 

What is Cases Tech?

Cases Tech is an eCommerce business that sells high-quality phone cases and phone accessories. This fully automated, dropship business model sells over 40 different types of covers and phone cases. These include leather cases and phone covers in animal print, glamour, floral and other more simple designs. Cases Tech best selling products include a leather case that fits credit cards, a magnetic phone holder and an ultra slim silicone cover.

The business has enjoyed strong sales, with annual profits of $29k. A well laid out website, high-quality products and excellent customer service have all contributed to this.

We asked the buyer of Cases Tech a couple of questions around why he bought the business and what’s his plans are for Cases Tech. 

 

What was attractive about this business?

I was interested in the business strictly because of the seller. I follow Irene and received notification that she had another listing for sale. I was in the running for one of her previous listings and her communication with prospective buyers in the comments section was excellent. While I didn’t win that auction, I knew that she produced a quality product and was determined to acquire her next project. So when CasesTech hit the market, I performed quick due diligence on the site and contacted her to negotiate a BIN price. The rest was smooth sailing and the site is running great.

 

What are your immediate plans for the business?

My immediate plans are to enjoy the turnkey site as it requires minimal effort. As a working professional, I needed something that was already running smoothly. I plan to scale the business by adding new products and implementing Facebook marketing.

 

How long have you been looking for a relevant business?

I have been looking for a business for about 5 months and will continue to evaluate quality assets in the future.

 

 

To find other great businesses like this one for sale, check out Flippa.com

Seller interview – Business selling cremation urns and jewellery

Seller interview – Business selling cremation urns and jewellery

Looking for an established business, in a booming industry with monthly profits of $38k? We recently sat down with the Asha Martin, the founder of an eCommerce and wholesale business sells cremation urns and jewellery worldwide. In its 12 years in operation, the business has continued to grow and evolve. Their pets category which includes urns, keepsake pendants and tags, is currently experiencing significant growth. 

Asha started a funeral products business and was inundated with requests for urns and cremation jewellery, seizing a gap in the market. What does it sell?

The business sells funeral accessories and memorial books, cremation urns and keepsake memorials. Their collection can be used for adults, pets and includes a selection of biodegradable urns for the environmentally conscious. 

Interview with seller Asha Martin 

What is your background and why did you start Life Cycle Urns?

At the age of 23, I started my first own small business as a furniture upholster. A year before selling the upholstery business I started the funeral products business. The business first opened as a retail online store. It grew steadily over the first few years and soon enough I added B2B wholesale sales. 

We kept getting requests for funeral urns and cremation jewellery. The funeral homes wanted better quality products at cheaper prices. There are only so many times you can hear the same request over and over again before I thought RIGHT, I’m going to find a way to make it for you!I set about designing a range of different funeral products which we continue to have made at our factories in India and China to this day

For many, this industry will be unfamiliar. Tell us a little about the industry and why people choose Life Cycle Urns?

We operate from a medium-sized warehouse with upstairs office. We hold bulk stock of over 130 different types of funeral urns for ashes and jewellery that has a hidden void for storing ash. Cremation jewellery is very popular, we sell thousands of pieces a year. 

Our company has grown and gained momentum over the years because of our constant focus on supplying high-quality products, great customer service and shipping out orders at lightning speed.

How does the business make or acquire the product?

Over the past 12 years, we have formed trusted relationships with our factories in India and China. Its first name basis stuff and that’s the way we like it. Having good communication with our factors is so important, otherwise, it would be very difficult to manage. We have independent QC on the ground in each country to check each other which means we get the high-quality finish we are after.

 Who are your paying customers?

We supply a range of different customers from the general public via our retail eCommerce store, funeral homes, pet crematoriums, cemeteries, crematoriums, jewellery stores, online stores. We are also about to start supplying a US wholesale funeral products distributor which is very exciting. The market in the US is ginormous compared the to Australia to the potential for things to explode over there is unreal.

How have you acquired customers to date? Where do they find you and why do they use the service?

Our main way of acquiring new customers has been a combination of direct mailing our catalogues, website SEO and trade shows.

What are the biggest challenges in this business? What would I want to know if I was starting this business from scratch?

The biggest challenge is keeping track of stock and manufacturing all of the different lines we carry and supply wholesale. Some weeks certain products just fly out the door like hot cakes and we can’t keep up.

What do you think you have done really well to date? What have customers been really happy with?

I am most proud of our range of exclusive designs. Seeing these items sell really well and having happy customers who buy them regularly really is a pleasure. Our customers have come to rely on us for being able to provide them with high-quality funeral products and the fact that we delivery so fast just makes the service so much better

 What is your best seller?

We have a number of best sellers. Our range of premium cremation jewellery and also our stainless steel cremation jewellery sells really well. Our pet crematoriums love these items and buy large amounts regularly from us. They are small and cheap to ship so I like it when the jewellery sales come rolling in.

Where do you distribute to?

We distribute Australia wide which is our core market. We also distribute to HK, NZ, USA, UK and Canada.

Why do I want to sell if you love it so much?

I’m a creative, this business is built now and is ticking along nicely. I need to build and create something new. If I’m not learning, I’m not living life to the fullest. This is a brilliant industry, the people are warm and easy to deal with.