ADAsure is a unique business that is making great money in a rather unique field. They’ve found and carved out a fantastic niche as website auditors to be sure that corporate websites are ADA (American’s with Disabilities Act) compliant. Whether this means working with law firms on legal disputes or working directly with corporations in order to stay ahead of the curve and keep their sites in compliance, it’s an incredibly busy and incredibly successful company that is ripe for a new owner to take under their wing.

We chat extensively about the business with the founder/owner, Michael, in the video below and welcome you to take a peek inside of this fantastic business currently listed for sale on Flippa.

Tell us a little about yourself. How did you start with ADAsure?

I was reading the Economist and stumbled upon an article about ADA compliance and how it moved from the physical space to digital. Just as a building may need a wheelchair ramp to accommodate a wheelchair user, there are specific guidelines that a website owner must follow in order to make their website accessible to blind users, for example.

I had experience working in this area, so I reached out to the attorney highlighted in this article and he became my first client.

From there, I brought on a partner to really focus on sales and relationship management while I focused on the tech side. 

What sort of team is in place and currently running this business? What sort of hours are spent on the weekly operations?

We’re a lean shop. My partner and I are the only full-time employees and we use a group of contractors to help with audits. This is a group that we have trained and worked with since 2017. They enable us to rapidly scale up or down based on demand. 

We typically work 5-6 days a week. The past few weeks have been 7 days a week and some 14-18 hour days due to COVID and an increase in demand.

This is 100% a full time business. Perhaps it is the sort of firm that could be added into a larger compliance auditing agency, but it is by no means a side hustle. It’s an opportunity to be your own boss and manage your destiny.

Are there any automated functions for this business?

We’ve developed a series of scorecards that streamlines the auditing process. This is in addition to some of the automated tools we use. The scorecards help to take the guesswork out of the auditing process. 

We do have partnerships where we resell some of these automated tools. 

What sort of skills/licenses/degrees would a new owner need to possess in order to continue running this business?

The new owner should have a good understanding of HTML and web development. Any legal experience would be helpful. There’s a tremendous amount of changes, new guidelines, and new technologies so someone would need to be able to understand both the tech and legal sides so they can keep up with the latest developments and then advise their clients.

Between your corporate and legal clients, is revenue skewed in one direction? What about hours? Are there opportunities for other sorts of clients?

Law firms are more consistent but we have more corporate clients. We make $25,000 per month from just two legal clients. I believe we started around $6k per month for both firms and have steadily grown to where we’re consistently at this level each month with verbal agreements. 

The big growth opportunity is with corporate clients.

Can you list a few opportunities for a potential new owner to continue growing the business?

We spend zero in advertising so starting digital marketing would be my first choice. I also think growing the team to add a dedicated salesperson would help.

Benjamin Weiss

Benjamin Weiss

Benjamin Weiss is a marketing all-star at Flippa. He has well over a decade of experience running multifaceted marketing programs within the CPG industry and knows just what it takes to drive a business from vision to reality. You will often find him enjoying a cold beer on a hot day in Austin, TX, or you can always find him on LinkedIn.