Featured on Flippa is a stellar content site based in the world of mobile apps. Having been around for over 6 years, this site is generating over 250,000 page views each month and perhaps even more fantastic, those views are coming from over 200,000 unique visitors. The site is generating $573 each month in profit and 92% of their traffic is coming organically. Wow!

Tell us a little about yourself, what’s your background and what got you excited to purchase Appamatix from the former owner?

I have always had a passion for marketing and digital marketing. I have a degree in winemaking, but since I was 20 I got involved in the online space with lead generation websites, online marketing and building WordPress websites.

What impressed me about this particular website was the potential. It’s an established website with a lot of content (592 posts) and years of SEO ranking. Optimizing the content a bit and testing new/different revenue sources can make a huge impact on the financial output of the site.

How much time are you spending on the site at this point? Are there continued optimizations to be made? Are you creating the content or is that outsourced?

I did some On-Page Optimization and built some fresh content after I acquired the site. This immediately gave a boost to the traffic. The content was built by my business partner. Right now, we still have 13 posts ready and I haven’t worked on the website for the whole month, so essentially, it’s running on autopilot at this point, but of course, we’d recommend that a new owner continues creating content in one way or another in order to continue the traction that it already has and potentially build the profit even further.

What articles, or what sort of articles, are driving the most traffic?

The website is built around “how to” style articles and app reviews. The guides and posts around popular apps are the most successful.

Here a couple of examples:

What caused the dip in profit this past November, December, January?

It’s actually not a dip at all and I probably wasn’t clear enough on the listing. During that transition period I don’t have data to show what was going on. This was the moment when we purchased the site from the previous owner, so we were busy migrating all of the backend information and lost the analytics during the process. The numbers have actually remained consistent.

What would someone need to do in order to continue operating the business at its current status?

In order to maintain the actual revenue, I suggest to keep writing content. Also could be a good idea to grow a social media presence. While the site has around 600 articles, it always helps to keep the moving along with new content on a regular schedule. Given the traction that we have (over 200k unique visitors) there would be a good potential for a strong social media presence based just on the content that is already there.

If you were the new owner, what would be the first three things that you’d do to help grow profit quickly?

  • First start to sell guest posts as I have a lot of requests.
  • Secondly, engage with new app owners that want to get media exposure, and sell them banners on the website.
  • Test new Ads network and cpa/affiliate offers.
Benjamin Weiss

Benjamin Weiss

Benjamin Weiss is a marketing all-star at Flippa. He has well over a decade of experience running multifaceted marketing programs within the CPG industry and knows just what it takes to drive a business from vision to reality. You will often find him enjoying a cold beer on a hot day in Austin, TX, or you can always find him on LinkedIn.