Breed is an outstanding educational platform within the exciting fashion photography niche. Started by Melissa Rodwell, a highly regarded fashion photographer herself, the business has been around for over 7 years and is generating $3,500 each month in revenue through the sale of educational videos and other tutorials for aspiring photographers.

We spoke extensively with Melissa about her experience as a photographer and entrepreneur and must say, we fell in love with this business. The opportunity is boundless and there is no better time to enter the learn-at-home space.

Tell us a little about yourself. How did you wind up starting Breed?

I started blogging about fashion photography way back in 2008, before there was much information on the internet about how to light for fashion or just fashion photography in general.

I wanted to take “the blog” to a higher level, so I started Breed Networks, LLC. I started a career as a professional fashion photographer in 1986, so I had many years of experience and a devoted love to fashion photography which helped me build Breed. It was a passion project that grew beyond my expectations.

What does a membership entail? What sort of content already exists for members and what will become ongoing work for the new owner?

There are tutorials on lighting, posing, working with teams & a huge amount of insight and wisdom on fashion photography in general. There are also about 9 downloadable DVD’s for sale on the store. And with the right marketing, memberships can be boosted and sales from the store can bring in a generous revenue.

I also used to teach in person workshops on lighting and we also had a Portfolio Building Day where photographers could come and shoot professional, agency-signed models and work with A Teams in New York & Los Angeles. While I wouldn’t expect a new owner to keep this running on their own, there are plenty of freelance photographers who would happily get involved.

How many people are involved in the project? How much time is spent running it?

Right now it’s just me running the company. When we were full on, we had 3 core members and then we outsourced freelancers who taught workshops, wrote content and did podcasts about fashion photography and the photography industry in general.  I’d love to see a new owner, one who is invigorated and excited to see this grow, bring back all of the freelancer opportunities.

Would the new owner need to be a professional photographer or can pretty much anyone take this and run?

Anyone can take this on and bring on freelance photographers to write about their experiences or give their insight on any subject.

How do you market your business? Where are your customers coming from?

We used to run Facebook ads and we also used email marketing quite extensively as we do have 30,000 people on our email list and over 150,000 social media followers. I also did a lot of interviews and podcasts for other photography websites to help spread the word. 

Can you list a few opportunities for a potential new owner to continue growing the business?

If the new owner understands marketing and has strong business knowledge, they can basically pick up where I left off and have the business going immediately. The members are still there and the site is built, plus with our email list and DVD’s in the store, it’s just going to take some work with marketing. Going forward, they’ll have to enlist people from the industry to help gain new & fresh content. 

Beyond focussing on our core business of fashion photography, there is an opportunity to expand into tangential categories such as makeup, hair styling, or even travel.

Benjamin Weiss

Benjamin Weiss

Benjamin Weiss is a marketing all-star at Flippa. He has well over a decade of experience running multifaceted marketing programs within the CPG industry and knows just what it takes to drive a business from vision to reality. You will often find him enjoying a cold beer on a hot day in Austin, TX, or you can always find him on LinkedIn.