Featured here is a lead generation website in the student loan niche that is currently averaging around $900/month in profit, but the numbers are on the rise and have potential to scale even higher if the right attention is put to building the business.
How have you marketed this site thus far outside of SEO? What has worked? What hasn’t? What might you recommend to a new owner?
We have only used SEO. I recommend that the new owner continues the SEO effort with special focus on topics that don’t get covered much when it comes to student loans. While we have focussed on the bulk of the curve, the long tail is tremendous and showcases a lot of opportunity to produce leads.
Can you run us through how revenue is generated from the site?
The revenue is generated through phone calls sold to a lead buyer. Any call that lasts over 60 seconds becomes a ‘billable call’ which is sold for $22. The new seller will have the option to continue this existing relationship with the 1 lead buyer we are currently selling to, or they are free to expand to other lead buyers or sell directly to student loan assistance companies.
Is this a fully automated business? How much time is spent running it and by how many people?
The business is fully automated and there is no time spent running it at all whatsoever. We currently upload content in our spare time and treat it as a side project. If someone were to put more effort into producing more content, then that will yield more results.
How much would a new owner need to know about US student loan policy in order to run this business?
They do not need to know any more than basic knowledge. The website is already set up compliantly for the most part. Regulators don’t want to see you make claims like you are going to make student loans disappear, none of the content makes any outlandish claims as the new owners will need to make sure they don’t make such claims in any new content they upload.
You say that the current owners don’t see this industry as viable for their personal financial future, what makes it a good purchase for a new owner? What are some opportunities for growth?
The current owners have multiple businesses that they manage. They have one company that is an Inc. 5000 fastest growing companies and they believe holding on this website could be a conflict to what they are trying to build. This has nothing to do with the new owner and more so to do with the current owner not wanting to stay in the industry.