NotOnlyPolo is a 3 month old site with huge potential. Based in Italy, they are selling name brand shirts from some of the hottest companies around. There is a great opportunity here to brand the business as one of the best online outlet stores for this sort of merchandise within Europe.

Tell us a little about yourself and how you came to start this eCommerce store.

My name is Riccardo and I am a very hard working and business-minded individual who has dedicated himself to running multiple businesses. I only strive for excellence in any business that I venture into and I’m the successful owner of 3 scaled businesses, 1 brick and mortar and multiple online businesses. I mostly spend my time working to maintain or building up my companies, whether it is in online drop shipping/e-commerce, or my scaled landscape business. I also provide training and offer private eCommerce mentorship to vetted students

I started this business knowing that it is an easy 7-figure-plus store that can generate tons of revenue in a small amount of time and be branded for long-term purposes.

I decided to start this business because I’ve found branded clothing to be a very popular field. In fact, NotOnlyPolo is an online clothing brand. It is one of the best eCommerce outlets in Italy. Our job is to offer the best possible service on the web: always ready to offer the best fashionable products, at discounted prices and always deliver as quickly as possible.

How and where is your product made? Is this drop-shipped or are you holding and shipping inventory from your own warehouse?

All sponsored products on our online store are guaranteed from our suppliers who are exclusively European companies and selling original, branded products with high profits such as Ralph lauren, Lacoste, Burberry and Fred Perry. The business has is own inventory with a very easy restock from our suppliers.

It sounds as if your primary means of marketing has been Facebook ads. Are you willing and able to share some of your techniques with the new owner?

The store is fully tuned to be as automated as it can be. We generate traffic through custom Facebook ads. We buy the products from a verified supplier, and then sell them online through our store, NotOnlyPolo. All of the advertising assets and techniques will be transferred to the new owner.

How much time does it take to run the business, who else is needed on the team, and what is automated?

I dedicate an average of 10 hours per week to this business for: customer service, social network management (Facebook and Instagram) and restocking the products. All the advertising assets are automated as is the order fulfillment (through shipping services: Poste Italiane, UPS, DHL).

This is a young business, why are you selling now?

I don’t particularly want to sell this business, but I have quite a few businesses right now and I am slowly starting to offload some of the working weight so that I can pursue a different career in real estate. This will require me to travel and be away from computers at times so for this to happen I need to start selling some of my businesses that are keeping me tied down.

Can you list a few opportunities for a potential new owner to continue growing the business?

I would continue to scale out the store past 7 figures by investing more time and money into different platforms for advertising, while also turning the brand into a private label business. Once there, I would put even more time and efforts into marketing.

Benjamin Weiss

Benjamin Weiss

Benjamin Weiss is a marketing all-star at Flippa. He has well over a decade of experience running multifaceted marketing programs within the CPG industry and knows just what it takes to drive a business from vision to reality. You will often find him enjoying a cold beer on a hot day in Austin, TX, or you can always find him on LinkedIn.