We recently spoke with the owner of an established and fashionable computer glasses brand. Their lenses block out up to 30% of all blue light emitted from digital screens. The branding is sleek and minimal and the business has an Instragram following of over 22,000. And, it’s currently listed for sale on Flippa.
How does this eCommerce business make money?
What frame is your most popular selling SKU?
How did you start the business? Why non-prescription computer glasses?
For people working in front of screens for 8+ hours per day, “stop using screens” isn’t a viable option, so I realised there was going to be a huge market for computer glasses
How does the business currently acquire customers and what is your breakdown for marketing costs?
Currently we use Facebook, Instagram and Google advertising for all of our paid digital traffic. We also use Instagram and Youtube personalities to promote our glasses to their audiences.