This week we caught up with Derek Hanson, the owner of an 11-year-old sports publication that is currently for sale on Flippa

 

How does this sports publication make money? What are the current revenue streams?

Our primary income stream is from advertisements.  We monetize our traffic using traditional display advertising and also do a large amount of direct selling of native advertisements and sponsored posts.  In addition, we also earn affiliate income from various online sports streaming partners.

 

How did this business which is over 10 years old come about?

The business grew out of my personal blog.  I found success with the design and marketing of my blog and decided to offer my services to other sports bloggers.  This “network” of sites that I managed eventually grew into something quite substantial. Today, these sites are all grouped together under thesportsdaily.com, which has become a legitimate sports media outlet with major partners such as USA Today.

 

Due to our strong collection of organic backlinks and authority in the sports space, the articles that we produce rank well in search engines and bring in a substantial amount of new visitors.  Our ad buyers find us organically as well and we get between 20-25 new inbound inquiries daily from advertisers looking to purchase space on our site.

What marketing channels are most profitable for the business?

We do not actively market the site or pay for traffic.  Our belief is that quality content will draw an audience and we focus on putting together the best publication that we can each day.  We’ve seen our audience numbers go 4x in the past year without a marketing budget, so our commitment to our content has paid off.  

 

How does the business acquire new customers/readers?

Due to our strong collection of organic backlinks and authority in the sports space, the articles that we produce rank well in search engines and bring in a substantial amount of new visitors.  Our ad buyers find us organically as well and we get between 20-25 new inbound inquiries daily from advertisers looking to purchase space on our site.

 

How big is your current team? How many people does it take to run this online publication?

The site is primarily a two-man operation.  I handle the business aspects of the site, while our editor-in-chief oversees the content.  We have a staff of around 80 freelancers who also produce content for us and are paid on a revenue share basis.

 

What opportunities are there for a prospective buyer?

This is a proven business that has been consistently profitable for over a decade.  The site runs lean with minimal overhead. We have built up a tremendous amount of search authority.  Our ability to rank well goes beyond simply driving traffic and could be a strong foundation for large affiliate sales.  We have only begun to scratch the surface of affiliate sales this past year and we have seen big returns with minimal efforts. What’s the reason for selling the business? I am reaching a point in my personal life where I would like more time to spend with family and pursue other hobbies.   The site does not take a large time commitment to manage, but I have a very busy day job that I am committed to. While the site is a very nice revenue generator and secondary income, I can’t buy myself more time and would be willing to step away from the site for the right buyer and situation.

 

You can view this business listing here. 

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