Plan a successful content marketing workflow in just 5 steps
By Gloria Kopp
Content marketing is one of the most important and essential parts of your marketing and advertising campaign which requires an immense amount of planning and organizing to be successful. More and more businesses are seeing the benefits of having a content marketing workflow as it can help you and your team to streamline your processes and focus on achieving quality and results. Most businesses will have a workflow in place already but is it as successful as it can? Today, we’ll explore five key steps you can take when creating your workflow to ensure all the bases are covered and that your content is a success.
Identify Who You Need
Marketing teams can be extremely vast and variable departments with many different roles and job titles, from graphic designers and UX technicians to writers and SEO managers. When planning the start of your workflow, you need to create a list of all the job roles that you want to be included in that campaign. “This will help you to organize and plan who is going to carry out what tasks, whether you need to outsource any parts of the project and how your budget is going to match the project” – says Victor Raines, a Content Marketer at Resumention.
Finalise the Tasks Needed
Once you’ve created a list of the people that are going to be involved in your content marketing project, you need to define what jobs are in needed in order to make the project a success. When sorting out this stage of the workflow, the more detail you include now, the better your final project will be and the fewer edits you’ll have to make. And I mean you can go into an immense amount of detail. In regard to written content, think about the language you’re going to use, the grammar, the style of punctuation, the tone of voice and any information you need to include regarding legal or policy requirements.
Set Your Timeframe
With accurate time management in place in your content workflow, you can effectively manage your content marketing project to ensure everything is done on time and even leaves you enough time to make any changes and adjustments, so your content is ready and perfect for release. “It’s imperative that you remember that ASAP and Yesterday are not accurate deadlines to set your team members and precise times and dates are essential to your team’s success. Remember to include team feedback stages and leave enough time to evaluate your content and make changes” – explains Milton Clausen, a Marketing Manager at Bestbritishessays and Huffingtonpost writer. Don’t forget to make the deadlines realistic.
Creating the Content
Now that everything is organized, it’s time to set your teams up so they can start creating the content itself. With all the information and considerations listed above, this should be a relatively easy task since all the data has been compiled and it’s now a case of piecing it all together. Of course, you’ll need to ensure all of your teams maintain contact, so the style, of say, your images and banners match with the written content itself. Set up team managers to oversee every aspect of the content creation process so you can be sure that a minimal amount of errors and adjustments need to be made. Make your content easy to digest with writing tools like Bigassignments and Oxessays for more information, and your readers will digest it.
Review, Perfect, Publish
Once the content has been completed by the deadline, it’s time to review and make any necessary changes to the content that you need to make. Remember to check out relevant keywords and design aspects to ensure you’re giving the readers what they want. Once finalized, it’s time to release your content to the world and watch the traffic, sales and revenue soar! Don’t forget you can use a thesaurus or professional writing guides, like the ones found at My Writing Way, Researchpaperbee and Australian help, be sure to make sure your language is captivating and compelling for your readers.
Using Online Tools for Creating a Successful Workflow
When it comes to creating your content marketing workflow, there are many processes which can be optimized and streamlined so you can process them faster and more effectively. Here are some tools and resources that can help you do this; Pulse App – budget is a huge part of planning your content marketing workflow, and it needs to be controlled. You can use this app to make sure that all your income and expenses are managed accurately. Trello – this is a collaboration app that allows you to bring all the members of your team together into one easy-to-use place where you can organize all your tasks, goals and communications.Revieweal or Paper Fellows – creating the content itself can be extremely time-consuming, and you may not have the time to do it properly. Instead, you can use writing services such as these to outsource your content creation tasks. Creately – this is a fully-featured desktop app where you can create and generate visual content marketing workflows from scratch Thrively – this is a time and workflow management platform that allows you to manage all aspects of your workflow, including sales leads, invoices and all the data surrounding your content marketing campaign. Academized / Grammarix – a copywriting tool to use when planning and research stages of content writing can drag on much longer than anticipated.
As you can see, when it comes to a content marketing workflow, the whole idea is to get as organized and as planned as possible. The more information and creases you iron out in the initial stages of the workflow, the smoother the entire process will be, allowing you to only focus on the important tasks so you can guarantee the success of your project.