Kpop Drop-Shipping eCommerce Store

Check out the live listing here:
https://flippa.com/10395909-e-commerce-design-and-style

This K-pop site is a fully automated drop-shipping eCommerce store dedicated to the worldwide phenomenon that Kpop has become. Selling everything from tour merchandise and shirts to branded jewelry to branded airpod chargers, they have been profitable since their very first week and are excited to sell the business to an entrepreneur who can continue to build upon their strong social media following and sales.

Tell us a little about yourself and your website?

My name is Reinis, I am 30 years old. When I started my Kpop store I was already running 4 drop-shipping websites and a few Affiliate websites. I didn’t know anything about K-Pop before. One day I was going through competitors stores and saw one K-Pop store. I did research and found out that there is a huge amount of hype about K-Pop on Instagram. So that was a green light for me that this was a good niche. So soon I opened a store. 

How and where is the product sold on your website made and how does the order/shipping process work?

The website is an automated drop-shipping website. I source products from a private supplier. The supplier gives me a price list and product images and I upload them to my website, write my own unique descriptions, add my own pricing and they are good to go. 

When I get sales, I make an excel file with customers’ info (product, customer address, etc info) and send it to my supplier. Then she sends me the bill, I pay for it and then she sends products directly to my customers. 

How have you marketed the product and where are your customers originating from?

The main traffic source is Instagram as I am buying shoutouts from large fan pages. Many of them have more than 1 million followers. The second-best traffic source is organic Google traffic. Lately, I have had pretty good traffic and sales from Google search. Another traffic source is my Facebook page and Pinterest page. I only generate a few sales from my email list, but I am not sending messages as often as I should, so there is plenty of space to improve.

We have customers from all over the world, but most sales come from the US, Canada, and Europe.

How much time is spent on the business?

It takes between 20 minutes up to 1 hour per day. I am the only one working with this website, I do everything myself. Several things are automated. Social media posting is automated. There is nothing much that needs to be done. Send a few shoutouts and see the sales come in. Then process the orders and the rest is done by the supplier. 

Why have you decided to sell the business?

I am selling all of my drop-shipping businesses including this website because I want to focus 100% on my affiliate businesses. The drop-shipping model doesn’t take much time, but running several websites at once does eat up my time. Also, I need more cash up front for my affiliate businesses to move it to the next level. 

What does someone need to do or know to continue operating the business in its current form?

It would be helpful for the buyer to know some basics about how WordPress works, and the basics regarding the drop-shipping business model. The rest I will teach and show. I will show all the small things and secrets that I know so the new owner can continue to earn and even increase sales.

Can you list a few potential growth opportunities for a prospective buyer?

There are 2 ways that they could bring the most impact. The first is to continue to work with the blog section and SEO. This process has increased my sales quite a bit and it’s essentially free traffic. Second is pushing paid advertising such as Facebook ads. I have only done minor work with retargeting ads, primarily spending on Instagram influencers at this point, but I have seen a few competitors doing great with Facebook/Instagram ads, so there is clearly an opportunity there for growth.

 

Benjamin Weiss

Benjamin Weiss

Benjamin Weiss is a marketing all-star at Flippa. He has well over a decade of experience running multifaceted marketing programs within the CPG industry and knows just what it takes to drive a business from vision to reality. You will often find him enjoying a cold beer on a hot day in Austin, TX.