They followed a Kickstarter campaign and beat the competition at their own game.
Every now and then we come across something truly unique. It’s the uniqueness that captures the hearts and wallets of consumers making what was a clever idea into something highly successful. Below we interview Justin the founder of Romperjack which was founded in 2017 and since then has experienced incredible growth. They’ve tapped into a fashion niche and from their strong beginnings as a men’s only fashion line they’ve successfully expanded their footprint.
The business sells romper suits and was established after seeing a Kickstarter campaign. They hustled and have exceeded all expectations, with annual revenues of $594,000.
Interview with the Founder
You’ve built an impressive eCommerce business. How did it all start?
We came across a campaign trying to raise money to launch male rompers. The Kickstarter campaign had a goal to raise $10,000 in 30 days. They surpassed this goal instantly and were able to raise $350,000 in just 3 days. We instantly realized this was going to be very successful. So, we quickly went to work to launch our own brand with an aim of beating them to market. Romperjack was born.
Your business is built on creative genius and quality manufacturing. Tell us about how it all comes together?
The creativity of our brand really comes from our customers. Every style we design and decide to launch is voted on by our customers. It’s the perfect product-market fit for us! We have found some really great manufacturers overseas that are extremely patient with our focus on quality. They always go above and beyond for us and make everything just right before going to full production with new styles.
The audience response is something most companies would dream of. Why do they engage / what is your ‘secret sauce’?
Our audience really engages well (with Romperjack) because the products we design and sell are something they have never seen before. 80% of our buyers are LGBTQ and they are the kindest and most supportive audience. We really care about our followers and we always make sure to share quality content and respond to all of their comments.
A company like this is reliant on a team of fantastic marketers, designers etc. How is the team structured?
Actually, this company only has 2 people that actually do the marketing and designing. We found a way to make marketing and designing simple and make it run like an efficient well-oiled machine. A lot of the time, designs are sent to us from our customers or influencers and we kind of just roll with them. It makes it super easy for us.
You are moving on to a new passion project. Why are you leaving such a great business and what are the opportunities for accelerated growth?
Yes, we are moving on and we are sad to let our baby go, but we have a brand new exciting company that needs a little jumpstart. We started a company called Whiz Tutor. Whiz Tutor is a mobile app and web app that allows students and parents to book on demand local in-person tutors anywhere, anytime. We need funds to boost this company and to take it to the next step.
The good news for the new owner is that Romperjack has so much potential and there are so many ways you can take this company to the next level. First, is to offer our products to customers in other countries like Brazil. We have more Brazilians visiting our website than anyone else. Second, Romperjack has had offers to go into retail stores but we didn’t have the money readily available to get a large enough inventory order at the time. Third, is to market our products to other interested markets, we have really only focused on the LGBTQ market to date.
It would seem you are dependent on social media to advertise. What kind of risk is there in such a dependency?
Actually, social only makes up 45% of our sales. We have a lot of organic and direct customers. Meaning they search for the rompers or jumpsuits on google and we pop up. Not only do we show up on PAGE 1 of Google, we show up on PAGE 1 SPOT #2. Which many companies never make it to this level, Romperjack has amazing SEO power.
What does the competitive arena look like? Who do you worry about at night?
We really only have one 2 competitors: one is RompHim “they are the original company that launched on Kickstarter” and the second is Zesties. Zesties is a bargain low-quality brand that is sold on Amazon.
Romperjack is focused on selling premium rompers and jumpsuits that are actually stylish. If you actually look at these companies style you wouldn’t even catch yourself dead in one. So many of our customers have said they returned their Romphim and bought a Romperjack instead. Plus, competition is good!! It keeps us striving to do better and to continue to give our customers an amazing product.
A smart businessman once told me “if you don’t have competition you are either a complete idiot and no one will ever buy what you are selling or you are a complete genius!”