The Platform is an Artificial Intelligence Based Automated Digital Marketing Toolkit, that has taken the world of Marketing by storm with its unique and innovative set of tools and resources as well as aggressive pricing strategy that places it ahead of multi-billion dollar giant: HubSpot, in terms of automation, features as well as pricing.
- Search Marketing
- Comparison of Marketing
- Social Media Marketing
- Email Marketing
- Analytical Marketing
- Messenger Marketing
- SMS Marketing
- Comment Marketing
- Social E-commerce Marketing
- and more
Tell us a little about yourself, how did you start your business?
I live in India, in a small town. Being from a very poor background, I began working at a local computer shop when I was just 14 years old. I had always been interested in marketing and used to sell keyboards and mice to people who would come to the shop. Each month I had a sales target for a certain number of computer accessories, failing which, I was told that I would be fired. It was one of those months during a cold winter in my home town of Noida, that I realized I was going to miss my target and was running the risk of losing my job.
Back then, I had a very cheap Android smartphone. I used it to post images of some computer accessories on Facebook and asked my friends to help me sell them. And, what happened next, was the start of the change of everything in my life. I sold 3 months worth of my sales target and got a bonus. Just one post and a polite but desperate request! That made me realize the kind of superpowers that social media and digital marketing held.
Over the next couple of years, I researched digital marketing systems and I learned to code. At the start of 2017, with a bit of money that I received as a loan from a group of my friends, along with my own skills, I started to build the ultimate digital media marketing platform. I heard about HubSpot, used it for a month, and soon realized I could create something better. It took me and my freelancers about a year to build and test the platform we built, and we launched it at the end of 2017, initially for a small fee. The response we got? None. Then we made a decision after a few months to make it free, so people could at-least try before they buy, and that was the game changer.
We now sell our subscription at half the price of HubSpot! In the two years that followed, we went from zero to making $180,000 a year, which was unbelievable. Our user count went from 0 to 40,000+ within a span of two years.
How have you marketed your product and where are your customers originating from?
The product has been marketed using some outdoor advertising, but mostly, it’s been referenced online or through word of mouth. One company told another, they then told someone else, and it grew from there. Most free users are from the USA and Canada, but many of our paid customers are from India.
How much time each week does it take to run this business?
Everything is automated except managing the Admin panel which takes about 10-30 mins each day and requires no special knowledge.
What does someone need to do to continue operating the business in its current Form?
It’s a recurring business, and even the first 3 ($10,000 x 3) clients we made in 2018 are still our customers. The new owner doesn’t need to do much. If, however, they want to grow it, they will need to invest in marketing. But, in any case, our loyal user base in its current form will be paying every year. We have zero chargebacks as of this date.
What are a few growth opportunities for a perspective buyer?
- Our organic traffic is next to non-existent and traffic from Social Media isn’t very high either. We never focussed on it as our sales were fantastic without putting the time or money into SEO or social ads, and moreover, as I have been the only one running the business, I can only do so much. I am no Steve Jobs, after all. The new owner, if they focus on these channels, can make the business grow by leaps and bounds, without any doubt.
- The other point is that the world is moving towards Artificial intelligence and Automation as well as Digital Marketing. The percentage of spend for companies small and large is diverting towards Digital Media and this is going to be increasing in the future. So, the potential of the business and its future is huge as it is ahead of the trend.