Dave Jenyns on Cleaning Out His Website Portfolio

We recently caught up with David Jenyns, serial Internet entrepreneur, SEO guy and infrequent seller on Flippa.com. Dave tells us how he’s been cleaning out his website portfolio – selling his websites on Flippa and some great selling strategies.

How did you come across Flippa.com?
I actually started to hear about Flippa through a few channels – the main one I can recall was Ed Dale (thirtydaychallenge.com).

Tell me about the sites you’ve sold.
Quite a few years ago I purchased a whole bunch of domain names to test out my SEO skills on. These were niche sites that I never had any interest in other than just for testing purposes. I ended up developing a few of these sites into Clickbank products (which are still doing quite well) while the vast majority I’ve done nothing with after the initial testing was complete.

Even though some of the sites ranked quite well and received a lot of traffic, most of them haven’t been maintained since testing was completed – they’ve just been sitting there. As part of my New Year’s resolution I decided to clear them out so I can put more time and energy into my new SEO company called MelbourneSEOServices.com.

One of my most recent successes on Flippa was selling one of the sites that has great potential (currently ranking on page #1 for “woodworking projects”), but again, I have never had the time to develop the concept further. The site was www.woodworkingprojects.org

What inspired you to sell your websites?
To give myself a new focus, I decided to offload all the projects that were sitting dormant. www.woodworkingprojects.org was one of those projects.

Can you tell us about the strategies you used when auctioning your sites?
First and foremost, I always ensure my listing is well-written. I like to tell my prospective buyers the complete story so they can understand why I’m selling the website. I also like to write listings in a way that I would like to read them if I were a potential buyer.

I think one of the key characteristics that makes my auctions stand out from the rest are our walk-through videos. In these videos we walk the potential buyer through everything from the stats behind the website to exactly what’s included when they win the auction.

As for other strategies, I personally always like to start the auction at one dollar with no reserve. My goal here is to get as many people bidding as possible, this is ultimately what will drive up your auction price. We are also currently testing a few strategies on when to add a BIN price. At this stage we don’t have anything conclusive.

What background checks did you do on bidders before accepting their bid?
Typically speaking the last few sites we’ve sold have been valued at under $2000. For this reason we haven’t really done much of a background check. We might look at the user’s profile, ensuring that they’ve done some transactions successfully in the past, but that’s about it.

We’ve found the Flippa.com market place to be a safe one.

What payment process did you use?
We like to make the experience for our clients as easy as possible. Accordingly we offer as many payment methods as we can — PayPal, escrow, direct deposit, credit card and even cheques in some circumstances.

Can you tell me about your experience in transferring the site to the new owner?
To date our transfers have been quite simple. Typically the site is a HTML or PHP-based website and it’s just a matter of zipping it up and e-mailing it over to the auction winner. We suggest that they set up a domain name with their hosting account, unzip the files and only then initiate the transfer.

We also suggest that minimal changes are made to the website within the first month or two from purchase/transfer. Once the website has demonstrated that it is remaining solid and keeping its rankings in the search engines, then and only then, should changes be made.

Overall, how was your experience selling your website on Flippa?
Overall the experience of selling our websites on Flippa.com has been nothing short of excellent. The marketplace has been fantastic in finding buyers for the many websites within our portfolio. Additionally, having contacted customer support a few times, the team behind Flippa.com has also been excellent.

About David:
David Jenyns is a serial internet entrepreneur with many successes under his belt. To find out more, and download a recent interview David did with Ed Dale.

  • Thanks for sharing David’s success formula …

    great offer + savvy auction strategy + trusted sales platform + well crafted sales message = auction success.

    How sweet it is to hold a successful auction.

    David’s domain cupboard should be bare, and his wallet bulging, in no time.

  • Thanks for the tips. I’m doing some spring cleaning of my sites as well. Do you add a BIN right off? I’ve heard different strategies about waiting a few day before adding a BIN option. Nice case study.


  • Great Post Dave, thanks for the insight. I currently beginning to wrap up a large portion of my domain portfolio. I have them group in to niche. Do you think I should just sell in bulk or keep them grouped.



  • I find a starting with a bin works best. If you look at most auctions under$2000 there’s a lot of bidding going on till you hit around 30-40% of the bin, then someone will always jump in and jump right up to the bin.

    Thanks for sharing Dave.

  • Hey great interview. curious of all of the payments you accept what are your top (2) that people use when they purchase your sites?

  • this is a great tip to get start in my site flipping business thank so much

  • I’m starting off some sites to sell here. I hope it goes out well.

  • Cool. Thanks for the good advice Dave.

    Also, to the Flippa folks- I have been pretty hesitant to do any buying or selling on flippa simply because I don’t quite understand the whole process. More posts like these would be helpful, from a buyers perspective and a sellers perspective. Like what to look for when buying…

  • hi

    thanks for the tips i like to know if you think to start with $1 its bather then start $2499 ? im asking because if you start from $1 it will take time until you get the $2,499 and also if i start with $1 do i need to put the reserve price ?

    what is the best starting auction ?

    thank you


  • Dave,

    Thanks for the write-up. I have sold any sites yet, but I have over 25 that I would to sell. Great tip on the video walk-thru. Have you ever had an experience where you set your auction up starting at a dollar the site was sold way under value? How do you deal with this?


  • I like your use of videos, not only on the Flippa auction but on the homepage of your SEO site. That’s the future and I look forward to learning that aspect and adding that into my listings.

  • Thanks for your good advice.
    I’m starting off some sites to sell here too.

  • Jeff: Cheers
    Alan: Yes we do a BIN typically within the last 12 hours of the auction.
    Jason: Build them up and sell them one at a time.
    Danny: Agreed
    Darren: 1. Paypal 2. Escrow
    Alexander: Cheers
    Knitter: Best thing you can do is just get started.
    Talia: I like to start my auctions low… gets people emotionally involved.
    Kevin: Occasionally I’ve had domains sell under value… but typically they go for more so I think it all balances out (and we’re most likely in front).
    James: Video is the way of the future 🙂
    Seoul: Cheers.

    Thanks for the feedback guys! We’re actually only just getting warmed up – we haven’t even got to our really good domains yet 🙂

    We wanted to test/hone our skills on a few lower priced domains before we moved into the serious stuff. Stay tuned. Also watch our for the Flippa broking course my Flippa Broker Ryan T. Malone and I are putting together… super cutting edge stuff.

    • Thanks for this info Dave, it’s very useful and I especially like the video walk-thru idea.. Perfect!

      I think what many of us would like to see is an actual example of one of your sales pages…

      What do you say, do you have anything listed at the moment that we could see to give us a better understanding of how you make the process work so well?

      We will be listing our BBQ Chicken site in the next few days. Since this is one of our better performing sites, we don’t want to give it away for pennies:)

      Come on Dave, Whatcha got?

      And Thanks Again Dave and for everyones ideas and tips.

      Flippa’s community rocks!

      Cheers from Wyo,

      Shane aka~Luv2BBQ

  • So much has been said about selling but what most folks from places like mine want to do is having to sell without having to pay for the listing but maybe the listing fee can be remove from the sales proceeds, and this would encourage the newbies like to start making money through this flipping business

  • dave, I was thinking of buying a website. The seller want cpanel username and password, clickbank and amazon account info to do the transfer for me is that recommended?

    • Instead of doing that, why don’t you ask the seller to provide all the web files (Upload on the site temporarily for you to download it to your computer(.zip/.rar/compressed files))?

      Unless you have no idea on how to re-upload all the web files including the database. But this wouldn’t be a big deal, there are plenty of tutorials out there for you to learn.

      However I have no idea about the amazon thingy.

      P.s: Great info Jenyns, this is inspiring. I have lots of domains to be working with too 🙂

      • Mindlinx

        Yes I have a seller who wants the same information from me and I feel uneasy about this being my first time. Can you explain in debt what you are suggesting that we ask the seller to do instead of giving him our cpanel user name and password? What do you mean by upload on a site temporarily? and what about the ad link and click bank products that require your Id information so that you can receive monies for the sale of the product? Please advise!

        • This is an example you can show to the seller:

          Even though the title is “How to Transfer a WordPress Website”, yet this tutorial still can be used for any type of sites.

          “What do you mean by upload on a site temporarily?”

          Let suppose you are buying thesiteyoubuy.com, ask the seller compress all the site files & including database if exist, temporarily upload the compressed file to thesiteyoubuy.com/thisistempsitefiles.zip (example) for you to download to your computer.

          Once you’ve downloaded it, then ask the seller to transfer the domain.

          Now you can setup the site back since you already have the site files, database & domain.

          P.s: I have no experience in transferring Clickbank products, maybe someone can answer you.

          Hope this helps,
          yurckk (Anwar)

  • Good advise i will follow your tips david

  • Flippa – you guys beat me to it. I was supposed to interview Dave first…lol. You snooze you lose I guess but I’ll be sure my interview with Dave is different to pull out different information from Dave.

    Everything Dave does as far as his listing process is spot on. For those of you new to flipping, let me recap the key points to take away from Dave’s comments to make it real simple:

    1. Start your auctions at $1 with no reserve
    2. Provided detailed information in your listings and include a video walk-through of the site, your stats, and revenue sources if applicable
    3. Use a BIN during the last 12 hours of the auction – this strategy is HIGHLY effective as I use it myself


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  • Hi,
    You share a great tips here. Are you add a bonus for the BIN winner?

  • I like ease at which Dave transfers a website. Do you think Dave provides a readme file with instructions to buyers?

  • Thanks for the video tip, I’ll have to try that.

    Yeah, Flippa is truly the best classified to sell websites. I’ve had a lot of good luck with it. I just hope Flippa blows up even more. The more traffic to Flippa, the more chance we have of selling our sites for more money.

  • Thanks for the article. We’ve been debating about selling a country music site and we would definitely need to make a walk-through video.