Content sites backed by advertising continue to prove their popularity amongst Flippa buyers. They are the single most popular site type on Flippa. Low barriers to entry, passive income streams, low cost of operation and access to niche content make them particularly attractive to seasoned acquirers. One particular site, which had annual net profits of $43,000 sold on Flippa in just under two weeks. This website was called Just Give Me The Damn Manual. 

 

What is the website?

This business is a comprehensive online database of automotive owners manuals. All manuals can be accessed and viewed via PDF. The business generates income through Google Ad Sense. 

 

What makes this such a popular website?

The 6-year-old website has thousands of car manuals in PDF versions including popular brands such as Ford, BMW, and Honda. These can be downloaded for free and users do not have to sign-up or register to gain access. This seamless, friction-free experience has resulted in a large amount of organic traffic to the site.

 

Users can also easily upload manuals. This functionality has resulted in thousands of manuals being uploaded to the website. The website is something of a community forum with a blog and Q&A section. Additionally, the site has a strong social following with over 16,000 fans on Facebook.  

Content sites backed by advertising continue to prove their popularity amongst Flippa buyers. They are the single most popular site type on Flippa. 

Who uses Just Give me the Damn Manual?

The site is used by consumers globally looking to download car manuals. All manuals available are in English. 

For the months of March, April and May 2019, the business had an average of 97,000 users per month and 209,000 page views. 

 

 

What made this business so appealing to prospective buyers?

It’s niche user-generated content makes this an evergreen business. There are thousands of car manuals uploaded and new manuals being uploaded daily. The website is very passive to run with the previous owner spending less than four hours per week working on the website. 

 

How can you find a similar site?

Click here to sort and filter by advertising sites and begin to look for a business operating in a niche with strong community engagement. 

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