From professional musician to digital entrepreneur. The Pianu story is one of passion, skill, ambition, and success.

Started by a professional musician who ultimately sold the business as they ultimately wanted to focus just on that, Pianu is a rather incredible web-based SaaS platform that integrates game mechanics with hundreds of popular songs to motivate and engage users into learning how to play piano.

Successful SaaS platforms are typically sold for the highest multiple on Flippa. This is primarily due to the recurring revenue nature of their business. With revenue based on subscription services, if you can build a “sticky” business – a business that people continually return, continuing to pay their monthly fees – it becomes quite attractive for a new entrepreneur to acquire as they can see the obvious financial benefits to the business.

Pianu boasted 45,000 active subscribers at the time of their sale, signing up an average of 100 new free users every day with a conversion rate of over 5% for users opting for the paid subscription which costs $8 per month and includes tutorials on over 300 songs in their collection.

But that’s not even the whole story. Pianu was generating revenue through an affiliate agreement with MusicNotes.com, where they would send customers to purchase sheet music as well as through a standard Amazon Affiliate arrangement where they could promote piano related products.

Of course, any entrepreneur scouring the Flippa listings wouldn’t even see all of this fantastic information right up front. What they would see are the base figures, and those for Pianu were highly impressive. Through intelligently planned SEO based around their blog and music selection, they were seeing 277,000+ page views each month and over 52,000 unique visitors. All of this, along with their three revenue streams resulted in a net profit of nearly $3,000 each month.

It’s really no wonder that Pianu’s listing on Flippa resulted in over 6,600 views, 286 watchers, and over 50 discussion threads and ultimately a sales price of $75,000, just over a 2.1x annual profit multiple.

The digital entrepreneur behind Pianu was able to own their future by realizing the value of the asset that they had created using their knowledge and passion for piano and music education. How will you own your future?

Benjamin Weiss

Benjamin Weiss

Benjamin Weiss is a marketing all-star at Flippa. He has well over a decade of experience running multifaceted marketing programs within the CPG industry and knows just what it takes to drive a business from vision to reality. You will often find him enjoying a cold beer on a hot day in Austin, TX.