Translate.com is a translating website with almost 2m visitors per month. The business sold last November on Flippa with a winning bid of $853,000. The auction, which had no reserve created a lot of interest and attention in the buying community.
We caught up with the buyer Volodymyr to discuss the purchase. In the interview below, he talks about how long he was looking for an online business before purchasing the site, his immediate plans and why Flippa is his preferred platform.
Interview with the buyer – Volodymyr Nesterenko
Were you looking for a website with this type of organic traffic for long before you bought this site on Flippa?
No, we were not looking specifically for translation traffic, we were just watching what was for sale. We started doing that about 2 years ago and normally we pay more attention to career and education (SaaS) and pet care goods (Amazon Affiliate model). Previously we had a couple of good deals there. There were also sporadic opportunities in the ESL (English as a Second Language) space too, but no deals, so when Oleksii spotted Translate.com, we decided it was a good place to start.
What made you choose to buy Translate.com? Where you aware of the site before it became available for sale?
We hadn’t heard of Translate.com before, but we were ready to buy something in the ESL space. The domain name is absolutely epic, but we’d have never done it if it was only about the domain. The previous owners did a good job, there was a real product with a well automated workflow under the hood. On top of this, tens of thousands of freelance translators from all around the world.
What were your immediate plans when you first bought this site? Have you executed these?
The immediate plan was to transfer everything smoothly and not to break anything. For example, we had to take over two mobile applications and numerous integrations, such as an integration with Zendesk which enables our B2B clients to translate support tickets. Translate.com carries out human translation in a really frictionless way and we didn’t want clients to feel any pain because of the ownership change. After the transfer, we audited the programming code, did some critical fixes. We are now renovating the site and apps and also working on a strategy for this line of our business. Realistically, we can increase revenues 10x in 2-3 years.
How did you find your experience with Flippa?
The listing was hot (more than 170 bids) and the overall deal wasn’t easy but everything worked well. We spotted the sale on Flippa, which tells for itself, and we appreciated a simple process too. Listing page, chat with a seller, the auction, escrow service – everything was great and we didn’t need anything on top. Maybe some extra help with the asset purchase agreement, but that’s it. We are watching many platforms where people buy and sell business and Flippa is definitely one of the few on the top of our list