Tropii Company is a South Florida based business that sells high quality straw sun hats with unique designs under the brim. The hats have been UV tested and rated at 50+.
In South Florida, everyone includes a sun hat in their beach accessories or even while working around in the yard. They are highly sought after and with the right owner this business can go very far.
Tropii Company is currently stocked in 28 stores throughout the South Florida region as well as being sold online.
Tropii has been widely successful on their eCommerce platform (Shopify) having sold out of their most popular designs. They have been the featured product at festivals such as SunFest and multiple sporting events where they have been able to do up to $7,500 in sales over a single event. In a very short amount of time they were able to grow our Instagram page to over 1,200 followers with the majority of sales coming through organic social media.
Tropii Company’s average order value is $43.
Tell us a little about you, why did you start Tropii Company?
Starting back in early 2018, we purchased the company from a friend who originally started the company with just two designs and was ready to sell so that he could move across country. We saw a huge opportunity in what he had created. We took his two designs and quickly added five new ones. We signed with a manufacturer based in China and almost immediately began selling online and at festivals.
When we first started out, we had over 2,000 hats in inventory as part of the purchase. With no money for marketing or development, we were able to make $4,500 in just two days at a festival and prove that this concept had wings. From there we further developed the line, sometimes using our social media network to crowdsource design concepts so that we have proof of concept before going into production.
We’ve also recognized over the past year that there is a huge opportunity for collaborations on the designs with local charities, athletic events or teams, or even social media influencers. Schools and clubs need these sorts of hats for their festival gatherings in the summers and would love to have custom designs made for them. We’ve even run programs with a local sea life conservation organization that was incredibly successful.
While there are of course other companies that sell straw hats, there are few and far between that are making them as fashionable, custom, and appealing as Tropii Company is, giving us a huge edge on a large market.
Where are the majority of your customers coming from?
Instagram. We don’t pay for any advertising, so all of our traffic is purely organic – be it through instagram or real life events. Instagram’s Shopify integrated analytics tell us that 92% of our sales are coming straight from that platform, purely through organic posts or our customers sharing images, hashtags, and links to our site. There would be a huge opportunity for a new owner with a better understanding of Facebook advertising to retarget to our organic following.
Offline, we have found great success any time that we set up our booth at a festival, typically generating the longest line of any other product on the premises. We have had no problem getting Crossfit athletes, judges, and other festival participants to wear our hats at the event, showcasing the product essentially free of cost to us outside of the cost of the product itself.
Where are the Tropii Company hats manufactured?
Manufacturing is one of the most difficult parts of the process. Finding the right manufacturer that you feel comfortable with and can communicate with is important. We found one in China after interviewing with several and for anyone who is coming in to take over and purchase the business, everything is already in place. If you like the designs, you can keep them, if you want new ones, go for it. We’ll put you in touch with the manufacturers and help guide you through the process to be sure that everything runs smoothly.
We’re really excited to answer questions and make sure that whomever takes over is fully clued in on how the process works so that they can run with it.
How much time is spent on the business?
Currently, we’re only spending about 10-12 hours each week between fulfilling orders, visiting shops for potential B2B sales and creating content. Content is probably the biggest time consumer as it takes a lot more time than you might imagine to build a portfolio of high quality images and videos. As the majority of our sales at the moment are coming through Instagram, it has been important for us to be sure we have high quality content to help drive traffic.
The other time consuming factor is order fulfillment, but if someone wanted to take this company and drive it towards a drop shipping model, it can be handled pretty much through automation.
Who would be best to take over this business?
This business would be perfect for a college aged buyer looking for a first step into the world of eCommercce and fashion or for someone who is a people person with the time to network and create more B2B sales. It’s also perfect for people who are awesome at social media and love being outdoors. With the right time given to the business the social media could flourish!
People absolutely love these hats and it’s a little sad that we have to let it go but it taught us a lot about starting and running a business. We’ve made so many contacts and met amazing people. It’s crazy to see the result of our work. We walk on the beach and see a hat or we show up to events and people know the brand. It’ll make a great business that can totally be expanded with the right effort put into it.
The business has plenty of growth opportunities:
- Unlimited opportunity to grow the wholesale side of the business. We already have many contacts here in Florida who have sold our products in their stores and they would like to continue selling.
- Unlimited potential to collaborate with other companies and brands. We have had an incredible amount of interest in making custom hats for other companies and organizations. This would be a new revenue stream!
- Selling from a tent and booth at large events such as music festivals, CrossFit competitions, and pretty much any other event that is outdoors and offers spots for vendors to sell. This is a great way to get exposure and make a good amount of money in one day. On average we made $3000 – $4500 per day at any event. We are including all the booth equipment.