Uthena.com is an eLearning marketplace that brings together the best features of Udemy, Skillshare,
and Fiverr into one platform for online courses, private label rights, memberships, and services where
instructors enjoy full control over pricing and access to affiliate commissions!

With just ten months since inception, Uthena is generating a monthly revenue of $2.8k+ on average and
has a base of 22k+ users that signed up. Moreover, there are 74 approved instructors and 18,575 videos
uploaded on the platform.

Why did you start Uthena.com Jerry?


Here is the summary: I have created over 100 online courses which have sold for millions of dollars online with Udemy being the number one place my courses have sold. In 2016, Udemy took down my profile despite me not having any policy existing policy violations which eliminated almost all of my income. I struggled for years to get back on me feet with me own self-hosting and using other platforms like Skillshare. One day I realized there was no website offering the best of what Udemy provides (a marketplace) and the benefits of self-hosting (freedom overpricing, control over content). My vision in launching Uthena has been to provide a complimentary platform where online instructors get the best of Udemy and self-hosting in one place for free without fear of being banned and the ability to earn as an affiliate with full control over students and pricing.

How does this business make money? What are the current revenue streams?

Uthena.com makes money by selling online courses, bundles of online courses, services, Private Label Rights (PLR), memberships, and services. I set out to prove all of this was possible on one marketplace and have sold everything from $9 courses to $2000+ coaching on Uthena.com within the first year. Most existing revenue comes in from social media, direct traffic, and google organic search via the hundreds of videos I uploaded this year to YouTube and Facebook offering free course previews which then sell courses on Uthena combined with word out of mouth marketing.

Who are your customers?

Uthena.com makes money by selling online courses, bundles of online courses, services, Private Label Rights (PLR), memberships, and services. I set out to prove all of this was possible on one marketplace and have sold everything from $9 courses to $2000+ coaching on Uthena.com within the first year. Most existing revenue comes in from social media, direct traffic, and google organic search via the hundreds of videos I uploaded this year to YouTube and Facebook offering free course previews which then sell courses on Uthena combined with word out of mouth marketing.

Which product is most popular?

Our top seller has been our “Ethical Hacking Forever Bundle” as seen at https://uthena.com/bundles/hackingforever which was sold almost entirely by uploading free previews of our hacking courses onto YouTube which then say to take the full course on Uthena.

How much time does this take as an owner-operated business?

To maintain Uthena only requires about 5 hours a week to just review new instructor applications and provide customer service. Where I have been focusing most of the year is growing Uthena which takes as much time as one can invest. For growth, at least 40 hours a week is ideal to edit landing pages, test new courses in ads, render several video lectures into one long preview video for YouTube, upload/publish to YouTube, test ads for individual YouTube videos, analyze data to see what is working the best, and share free coupon links to attract new students.

Considering this is a business with such potential, why are you selling it now?

As a husband, father of two young children, YouTuber, online course creator, live streamer, podcaster, blogger, author, speaker, and member of recovery, I thought I would make a great startup founder especially after years of requests from followers online to make my own Udemy. In February 2019, I launched Uthena in honor of the goddess Athena and began splitting my time between being a content creator and startup founder. Some months I made everything about Uthena while others I focused more on courses and YouTube. The result has been a high level of stress, a constant feeling that I cannot work enough, and daily disappointment with the results everywhere. With many morning meditations praying for peace, I finally saw a way out by making a decision to either be a content creator or a startup founder. While I have a gift for speaking, teaching, and creating videos, I have had the humbling realization that I am merely an ordinary startup founder which is not what Uthena needs to reach its full potential as an education platform standing alongside Udemy and Skillshare. Selling Uthena is the only way I can completely let go and focus on what doing what I do best while allowing a buyer with more experience, more capital, and a bigger team to take over.

What does someone need to do to continue operating the business in its current Form? Can you list a few opportunities to Grow for a prospective buyer??

When Uthena sells, I am available for 20 hours to provide a lot of ideas for how Uthena can rapidly grow and ongoing consulting at a discounted rate to advise on the growth opportunities I see and have not had time/resources to implement. Sales will keep coming in indefinitely for Uthena even with no additional marketing necessary because I invested so much time and energy into content marketing for Uthena this year by uploading YouTube videos and having them transcribed to blog posts on my website. Approving new instructors and courses along with providing great customer service is the minimum necessary to continue growing and making more sales. For rapid growth, testing courses with Facebook, Google, and YouTube ads will reveal a few hot topic courses that can be sold at a profit consistently. Uploading free previews to YouTube will help increase the baseline of organic traffic and sales indefinitely. Direct outreach to Udemy instructors will make getting more courses easier. Making outstanding email campaigns to existing buyers and students will help increase the lifetime value of every account. Transcribing lectures into blog posts on Uthena will help get more organic search traffic leading to sales and will be especially powerful when combined with sharing free coupons to courses. One completely dedicated owner or a small team can easily get Uthena up to $10K/month within a year and be on the way to getting the same level of funding from investors that Udemy and Skillshare have raised.

Which niche is hot and unique within Uthena?

The Private Label Rights and franchise marketplace for video courses is getting a high amount of attention with a relatively low effort on my part to promote it. With platforms like Teachable, Thinkific, LearnDash, Kajabi, and LifterLMS making the creation of one’s eLearning platform so easy, there is a rapidly increasing demand for PLR courses where a buyer can purchase the rights to sell a course on their own website. We have received several inquiries asking about a Uthena franchise for $10,000 despite me having only mentioned this in one or two videos. With a focus on the PLR marketplace on Uthena, explosive growth is possible especially when combined with franchising and course bundles.