If you run an ecommerce business, or are thinking of diving into the online merchant space, you owe it to yourself to learn the ins and outs of dropshipping. Dropshipping is a product fulfillment method that enables ecommerce sites to avoid stocking the items they sell. Instead, when a customer makes a purchase, the business then buys the item or items from a third party, which ships directly to the consumer. In other words, fulfilment is handled by a third-party supplier.

This means your team will never actually handle the goods your customers receive. Dropshipping is a controversial and complicated process, but it can absolutely be the perfect solution for your business if executed correctly. Intrigued? Check out this comprehensive guide to dropshipping by Shopify, creators one of the biggest and best ecommerce platforms.

Dropshipping is currently very popular in the online sales space, and for good reason. As the guide explores in detail, dropshipping requires less startup capital for your business, far less overhead, ease of scalability, and the opportunity to offer a wide array of products. On the other hand, it’s much more challenging to hit high margins, as you are in essence a middle-man. You’re also relying on a third party to provide accurate and on-time shipping to your customers, which can be tricky business indeed.

Shopify’s guide features all kinds of additional information on dropshipping, including advice on the best products for this ecommerce method, tips on finding and working with suppliers, a checklist for starting a dropship-focused business, and loads more valuable details.

Have you had any experience with dropshipping, positive or negative? Let us know your thoughts!